Redfin Announces $8 Million in Series B Funding
Vulcan Capital, BEV Capital and The Hillman Company Join
Online real estate broker Redfin Corporation today announced the closing of an $8 million financing led by Paul Allen's Vulcan Capital. Other investors include BEV Capital, The Hillman Company and Redfin's original venture investor, The Madrona Venture Group. As part of the financing, Vulcan Capital's Peter Cochran and BEV Capital's Marc Singer will join Redfin's Board of Directors. In conjunction with the funding, Redfin launched its online brokerage service in the Bay Area, the first milestone in a nationwide expansion plan.
"Vulcan looks for companies that can bring disruptive technologies to extremely large markets," said Vulcan Capital's Peter Cochran. "Virtually every other Internet real estate business is focused on preserving the status quo business model of the traditional brokerages. Redfin is trying to change the game, and the company has demonstrated early but significant success at doing so."
The financing builds on strong momentum in Redfin engineering and customer service. After only its second full month of operating an online service for real estate consumers, Redfin has managed over 40 pending or closed Seattle-area home sales, worth in aggregate over $15,000,000, with 100% customer satisfaction. The company plans to invest new funds in national expansion, growing beyond the Bay Area to Los Angeles and San Diego this summer, and nationwide over the next year. Redfin also released powerful new map-driven analytics, which has helped to triple traffic over the past five months.
"The financing syndicate is remarkable not simply for its resources but also for its expertise in helping us to scale our business," said Redfin CEO Glenn Kelman. "Vulcan and Hillman Company have both technology and real estate investment experience, whereas BEV Capital invests exclusively in consumer-focused businesses."
"Our goal for our first six months of venture-financed operations was to expand the management team, introduce a market-changing business model, and prepare for national growth," said Paul Goodrich, Madrona Venture Partner and Redfin Chairman. "We accomplished all of this on less than $1 million of spending. With $8 million in new capital, Redfin now has the resources to innovate and expand on a completely different scale."
"Redfin has always been run on a shoestring," said Redfin Founder David Eraker. "But the capital raised in this round gives us the resources to change a $61 billion market."
Vulcan Capital is the private investment group of Vulcan Inc., the project and investment management company founded by Paul G. Allen in 1986 to manage his personal and professional endeavors. Vulcan Capital oversees a multibillion dollar portfolio across diverse industry sectors and investment asset classes. Investments range from early stage venture investments to public entity value investing, leveraged buyouts, acquisitions, and distressed situations. Vulcan Capital's mission is to produce superior returns over the long-term across a diversified investment portfolio. Visit Vulcan Capital online at capital.vulcan.com.
BEV Capital is a specialized venture capital fund focused on consumer-oriented businesses. BEV invests in Internet companies, retailers, consumer products, consumer services, and media. BEV also invests in supporting technologies for the consumer sector, such as marketing software, Internet technologies, and information services. BEV operates on the premise that superior marketing and sales effectiveness are critical to building a successful long term business. BEV works closely with its portfolio companies to develop the right sales and marketing strategies to maximize long term success.
Madrona Venture Group, headquartered in Seattle, is a top-tier venture capital firm that brings together the resources, experience, teams and strategic relationships to build the next generation of leading technology companies in the Pacific Northwest. Over more than 10 years, Madrona has repeatedly demonstrated an ability to recognize high-quality teams and actively help them maximize their potential. Madrona's veteran team focuses on early-stage investing in Internet, software, wireless and research commercialization. Portfolio companies leverage Madrona's expansive network of relationships with technology thought leaders, established and emerging companies and channel partners, financial institutions and universities. Madrona Venture Group has over $400 million under management and invests in companies such as Impinj, Isilon Systems and ShareBuilder. For more information, visit www.madrona.com.
About Redfin
Redfin (www.redfin.com) is the real estate industry's first online brokerage, combining a customer-focused team of real estate agents with online tools for making the process of buying or selling a home easy. Redfin is the only major search site to feature listings direct from broker databases as well as for-sale-by-owner and foreclosure properties from across the Internet. The company pays its agents customer-satisfaction bonuses, not commissions, and surveys every client, publishing each survey as well as details on the agent's negotiating performance and deal history. Redfin's service is available in the metropolitan areas of Boston, Chicago, Seattle, Washington DC, Baltimore, New York's Long Island and Westchester County as well as most of California, including the San Francisco Bay Area, Southern California and Sacramento. To keep track of our daring exploits, subscribe to blog.redfin.com or our Twitter feed @redfin.