Redfin Launches Re-branded Website
Move.com Threatened Lawsuit Over Original Logo
Online real estate broker Redfin Corporation today launched a new version of Redfin.com, with a new color scheme and logo. The new site also features better performance, a larger map, larger property photos, and simpler navigation between individual properties and aerial views of a neighborhood. Separately, Redfin also today announced its expansion to the Boston area.
Redfin changed its logo to avoid litigation threatened by Move.com (NASDAQ: MOVE), which holds a registered trademark over a symbol that, similar to the original Redfin logo, included a house within a circle. Hornall Anderson Design Works developed the new Redfin logo, which combines an image of a person, a house and a fruit-tree. Hornall Anderson also led the visual design of the new website.
"Beyond changes to Redfin.com's visual design, we have made significant performance and usability improvements in this release," said Redfin Chief Technology Officer Michael Young. "Building on the only site that offers comprehensive MLS listings, tax records, appraisals and property outlines, our charter has been to make the Redfin.com experience simpler, faster and available in more markets. Having done that, we can now look to add new search features and more data about each listing in future releases."
About Redfin
Redfin (www.redfin.com) is the real estate industry's first online brokerage, combining a customer-focused team of real estate agents with online tools for making the process of buying or selling a home easy. Redfin is the only major search site to feature listings direct from broker databases as well as for-sale-by-owner and foreclosure properties from across the Internet. The company pays its agents customer-satisfaction bonuses, not commissions, and surveys every client, publishing each survey as well as details on the agent's negotiating performance and deal history. Redfin's service is available in the metropolitan areas of Boston, Chicago, Seattle, Washington DC, Baltimore, New York's Long Island and Westchester County as well as most of California, including the San Francisco Bay Area, Southern California and Sacramento. To keep track of our daring exploits, subscribe to blog.redfin.com or our Twitter feed @redfin.