Redfin uses cookies and similar technologies to provide more relevant and personalized ads based on our users’ interests and browsing habits. We respect our users’ privacy, and desire to opt-out of our use of their Personal Information for certain advertising purposes. To opt-out of our use of Personal Information for purposes of targeted advertising, please use the resources and options below.

Note: These opt-out options are limited to the device and web browser you use to opt-out. If you use another device or browser, or if you change devices or browsers, you will need to opt-out on each device and browser. If you block or clear cookies from your browser, it may remove the opt out setting, requiring you to opt-out again.

Using the resources below does not mean you will no longer receive any advertising through our Site, Services, or on other websites. You may continue to receive ads, for example, based on the particular Site that you are viewing (i.e., context-based ads).

California Residents – Do Not Sell or Share My Personal Information

The CCPA defines "selling" and "sharing" broadly to include not only traditional selling of data for monetary consideration, but also data sharing arrangements where the recipient can use the personal information that they receive for the recipient’s own business purposes. While we do not “sell” your Personal Information for monetary consideration, we do disclose certain categories of Personal Information in order to receive certain benefits or services, such as when we make browsing information available to third party ad companies in order to reach users with more relevant ads and content. This can constitute "selling" or "sharing" under the CCPA.

If you are a California resident and wish to opt-out of the “sale” or “sharing” of your Personal Information, please use the opt-out resources below. You can also click here for a tool that lets you tell our Sites to opt you out of “sales” or “sharing” of Personal Information for purposes of targeted advertising that occurs via cookies or similar technologies.

Other States – Opt-Out of Targeted Advertising

If you are a resident of certain states, such as Colorado, Connecticut, Utah, or Virginia, you can use the choices listed above for California residents to exercise your right to opt-out of targeted advertising. Doing so will also opt-out of “sales” of personal information, as defined under the laws of these states, that may result from sharing of data for purposes of targeted advertising.

Other Opt-Out Resources

In addition to the above options, we provide the following resources for users to opt-out of targeted advertising.

  • LiveRamp Opt-Out: As more fully explained in our Privacy Policy, we share Personal Information with LiveRamp to enable interest-based and targeted advertising. To opt-out of this use, please use LiveRamp’s opt-out tool.

  • Browser Solutions for Disabling Cookies: If you wish to prevent cookies from tracking your activity on our website or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set. The Help portion of the toolbar on most browsers will tell you how to prevent your device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site and Services who disable cookies will be able to browse the Site, but some features may not function.

  • Industry Solutions for Opting Out of Interest-Based Advertising: Visitors to our Sites and Services may follow the steps provided by initiatives that educate users on how to set tracking preferences for most online advertising tools. These resources include the Network Advertising Initiative ( and the Digital Advertising Alliance ( You can use the Digital Advertising Alliance’s AdChoices opt-out tool ( to opt out of the use of your Personal Information by many third-party ad networks for targeted advertising purpose. The Digital Advertising Alliance also offers an application called AppChoices ( that helps users to control interest-based advertising on mobile apps.

To learn more about our information practices, please see our Privacy Policy.