Cheers! Redfin Agents Arrive in Allentown

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Bust out the Yuengling and toast your neighbors, because you can now work with a Redfin real estate agent to help you buy or a sell a home in the Lehigh Valley. Redfin agents are paid to put you first and will save you enough money for a big night out at the Sands or for Phantoms season tickets at the new PPL Center! Anyone in the greater Allentown area can use the Redfin online and mobile tools to search every home for sale.

Redfin combines superior service and cutting-edge technology to revolutionize the home-buying and selling processes. Our technology empowers both our agents and customers with information and tools that make buying and selling a home more efficient, less stressful and more fun.

Redfin agents focus solely on delivering top-notch service to successfully guide people through the home-buying and selling processes. This efficiency, powered by the best technology in the industry, also enables Redfin to pass savings on to our clients. Someone who buys a $300,000 home with a Redfin agent in Allentown would receive a refund of more than $1,900 at closing. And instead of the typical 3 percent commission, Redfin charges sellers a 1.5 percent fee, while providing a beginning-to-end home-selling service, from pricing and staging advice and open houses through the negotiation and closing processes. Someone selling a $300,000 home with a Redfin agent would save $4,500.

Just like their colleagues throughout the country, Redfin agents in Allentown earn a salary and receive health care benefits. They earn bonuses based on customer satisfaction, not commission. This means they are incentivized to help you find the right home, and the best deal, no matter what.

Heidi Kulp-Heckler1

Redfin hired Heidi Kulp-Heckler to spearhead the business in Allentown. Heidi was born and raised in the Allentown area, and has over 20 years of real estate experience. She spent most of her career helping people buy and sell new construction properties and spent the past five years as a residential real estate agent, most recently at The Frederick Group brokerage.

“I first heard about Redfin from a friend in Seattle who worked with a Redfin agent to buy her home and told me what a great experience she had,” Heidi says. “It sounded like a company whose values matched my own, so you can imagine how excited I was to learn that Redfin was expanding to Allentown. I love being an advocate for my clients and taking the time to help them make the right choice on the biggest financial decision of their lives.”

Heidi is already on the ground in Allentown touring homes with buyers, and guiding people through the offer, negotiation, closing and home-selling processes. If you’re thinking about buying or selling, feel free to reach out to Heidi, schedule a tour or start a conversation about your home’s value. and the Redfin mobile apps also offer several ways to find out about homes for sale and what the local market is like even before you’re ready to dip your toe in the water. They include:

Buying with Redfin:

  • Easy tour scheduling: Schedule a home tour with a Redfin agent with just a few clicks from a browser, iPhone, iPad or Android App.

  • Redfin Matchmaker: Software that recommends unexpected listings to Redfin clients.

  • Instant Updates: Smartphone or email notifications when new homes are listed or when prices drop.

  • Search by school: Shows all the homes for sale served by a certain school with one easy search.

  • Tour and Offer Insights: Real-time statistics and notes from Redfin agents about thousands of homes and offers.

  • Deal Room: A real-time guide through the closing process, including milestones, deadlines and tasks.

Selling with Redfin:

  • Redfin Home Dashboard: A comprehensive online resource for home sellers that provides real-time data about their home.

  • Redfin Home Value Tool: A more accurate way to find out what your home is worth using self-selected comparable homes for sale in your market.

  • Redfin 3D Walkthrough: A new feature enabling homebuyers to get a high-resolution, photo-quality view from every perspective inside a Redfin agent-listed home.

We’re looking forward to meeting you! Join us on December 3 from 6 to 8 p.m. at Roar Social House for our Allentown launch party. To RSVP, click here. For more information about the celebration, please email us at rsvp(at) We hope to see you there!

Interested in working for Redfin? We’re hiring! Check out our jobs page to see the positions available near you.

Download the Redfin app and follow Redfin on Facebook, Twitter, Google+, Pinterest and LinkedIn to keep track of what we’re up to.

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Amy oversees communication for Redfin’s West Coast markets. Prior to joining Redfin, she handled PR for a culinary magazine and events organization in Paris. Her dream home can be found in France, with tall windows, high ceilings and sweeping views of the Canal St. Martin, but for now she’s quite content with her little cottage in Madrona. Redfin is a full-service real estate brokerage that uses modern technology to make clients smarter and faster. For more information about working with a Redfin real estate agent to buy or sell a home, visit our "Why Redfin?," page.

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