Holy Cow! Redfin Agents are Now Cheeseheads Too!

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Time to put your cheesehead hat on; Redfin is setting up shop in the heart of Wisconsin, also lovingly known as America’s Dairyland. Residents in the greater Madison and Milwaukee areas can now work with local Redfin agents to buy and sell homes and can use the Redfin online and mobile tools to search every home on the market — sweet news for the folks who reside in the state where the original ice cream sundae was invented!

Redfin combines in-person service and cutting edge technology to truly revolutionize the home-buying and selling process. Our technology empowers both our agents and customers with information and tools that make buying and selling a home more efficient, less stressful and more fun.

The cherry on top? Redfin real estate agents focus on delivering great service while helping clients buy or sell homes. This efficiency, powered by the best in technology, also enables Redfin to pass savings on to our clients. Someone who buys a $300,000 home with a Redfin agent in Madison or Milwaukee would receive a refund of over $1,500 at closing. Instead of the typical 3 percent commission, Redfin charges sellers a 1.5 percent fee, while providing a beginning-to-end home-selling service, from pricing and staging advice and professional photography through the negotiation and closing processes. This means someone selling a $300,000 home with a Redfin agent would save $4,500.

Like all Redfin real estate agents, our agents in Madison and Milwaukee earn a salary and receive healthcare benefits. Their bonus pay is based on customer satisfaction, not commission. This means they are incentivized to make you happy!

Redfin hired managing broker Brian Callahan to spearhead the business in Madison and Milwaukee. Brian’s Wisconsin roots run deep. He graduated from Marquette University in Milwaukee and has spent the past 16 years practicing real estate in Madison and Milwaukee after starting his own brokerage, Homefront, LLC. Before that, Brian worked in community planning and development in Naples, Florida.

Brian Callahan edited

“I always thought the Redfin business model would be a natural fit for the Madison and Milwaukee communities. I reached out to Redfin leadership to try to convince them to come to Wisconsin and found out they already had plans to expand here,” said Callahan. “I was really excited when they asked me to help grow the business. I’m thrilled to be part of the mission to make real estate better for Wisconsinites and introduce them to this easier, smarter, less stressful way of buying or selling a home.”

Brian plans to swiftly expand both the Madison and Milwaukee markets. He is already on the ground in both cities touring homes with buyers and guiding them through their offer, negotiation and closing. He’s helping people sell their homes too. If you’re thinking about buying or selling, feel free to reach out to Brian, schedule a tour or start a conversation about your home’s value. Redfin.com and the Redfin mobile apps also offer several ways to find out about homes for sale and what the local market is like even before you’re ready to dip your toe in the water, including:

  • Redfin Matchmaker: Software that recommends unexpected listings to Redfin clients.

  • Redfin Home Dashboard: A comprehensive online resource for home sellers that provides real-time data about their home.

  • Instant Tour Scheduling: The ability to instantly schedule a home tour with a Redfin agent with a single click from a browser, iPhone, iPad or Android app.

  • Deal Room: A real-time guide through the closing process, including milestones, deadlines and tasks.

  • Redfin Home Value Tool: A more accurate way to find out what your home is worth using self-selected comparable homes for sale in your market.

  • Instant Updates: Smartphone or email notifications when new homes are listed or when prices drop.

  • Search by School: Shows all the homes for sale served by a certain school with one easy search.

  • Tour and Offer Insights: Real-time statistics and notes from Redfin agents about thousands of homes and offers.

We’re looking forward to meeting you! Join us from 6 to 8 p.m. on October 16 at The Coopers Tavern in Madison and from 6 to 8 p.m. on October 23 at Evolution Gastro Pong in Milwaukee. Enjoy drinks and food on us and chat with the Redfin team and other members of the local real estate community and learn all about buying and selling with Redfin. For more information about the celebrations, please email us at rsvp(at)redfin.com. We hope to see you there!

Interested in working for Redfin? We’re hiring! Check out our jobs page to see the positions available near you.

Download the Redfin app and follow Redfin on Facebook, Twitter, Google+, Pinterest and LinkedIn to keep track of what we’re up to.




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