Real Estate Redefined: Redfin Arrives to Make Waves in Jacksonville

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Do you live in Jax? If so, we’ve got great news! When you’re done hanging ten at The Beaches, you can now team up with a local Redfin agent, surf and find a home to buy with room for your surfboard collection. Anyone in the greater Jacksonville area can now work with a Redfin agent to buy and sell homes and can use the Redfin online and mobile tools to search for homes on the market.

Redfin combines in-person service and cutting-edge technology to truly revolutionize the home-buying and selling process. Our technology empowers both our agents and customers with information and tools that make buying and selling a home more efficient, less stressful and more fun.

Aside from a gnarly wave, what else could get you pumped up? How about the fact that Redfin real estate agents focus on delivering great service while helping clients buy or sell homes? This efficiency, powered by the best in technology, also enables Redfin to pass savings on to our clients. Someone who buys a $300,000 home with a Redfin agent in Jacksonville would receive a refund of just over $1,400 at closing. And instead of the typical 3 percent commission, Redfin charges sellers a 1.5 percent fee, while providing a beginning-to-end home-selling service, from pricing and staging advice and professional photography through the negotiation and closing processes. This means someone selling a $300,000 home with a Redfin agent would save $4,500.

Like all Redfin real estate agents, our agents in Jacksonville earn a salary and receive health care benefits. Their bonus pay is based on customer satisfaction, not commission. This means they are incentivized to make you happy!

Redfin hired real estate broker Sandy Davidson to spearhead the business in Jacksonville. Sandy has over a decade of real estate experience in the coastal Georgia and greater Jacksonville areas. Sandy started his career in hospitality and corporate training and found his calling in real estate. He joined Bluegreen Corp. in 2004 as a real estate agent selling new construction homes and properties. Before joining Redfin, Sandy started his own real estate consulting firm providing sales, marketing and training for local builders and developers and most recently worked in new construction with Lennar Corporation.

Sandy Davidson_Redfin

“Because of my background in hospitality, I was instantly attracted to the Redfin business model where agents are laser-focused on providing top-notch personal service to each client,” Sandy says. “I’m excited to lead the Jacksonville team and help people buy and sell homes the Redfin way.”

Sandy plans to quickly grow the Redfin Jacksonville team. He’s already on the ground touring homes with buyers, and guiding people through the offer, negotiation, closing and home-selling processes. If you’re thinking about buying or selling, feel free to reach out to Sandy, schedule a tour or start a conversation about your home’s value. and the Redfin mobile apps also offer several ways to find out about homes for sale and what the local market is like even before you’re ready to dip your toes in the River City, including:

Selling with Redfin:

  • Redfin Home Dashboard: A comprehensive online resource for home sellers that provides real-time data about their home.

  • Redfin Home Value Tool: A more accurate way to find out what your home is worth using self-selected comparable homes for sale in your market.

  • Redfin 3D Walkthrough: A new feature enabling homebuyers to get a high-resolution, photo-quality view from every perspective inside a Redfin agent-listed home.


Buying with Redfin:

  • Instant Tour Scheduling: Ability to instantly schedule a home tour with a Redfin agent with a single click from a browser, iPhone, iPad or Android app.

  • Redfin Matchmaker: Software that recommends unexpected listings to Redfin clients.

  • Instant Updates: Smartphone or email notifications when new homes are listed or when prices drop.

  • Search by School: Shows all the homes for sale served by a certain school with one easy search.

  • Tour and Offer Insights: Real-time statistics and notes from Redfin agents about thousands of homes and offers.

  • Deal Room: A real-time guide through the closing process, including milestones, deadlines and tasks.

Buying or selling a home in another part of Florida? Great news, you can work with a Redfin agent in Tampa, Orlando, Miami and South Florida!

Interested in working for Redfin? We’re hiring! Check out our jobs page to see the positions available near you.

We’re looking forward to meeting you! Stay tuned for an announcement about our first free home-buying class in Jacksonville. Download the Redfin app and follow Redfin on Facebook, Twitter, Google+, Pinterest and LinkedIn to keep track of what we’re up to.


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Amy oversees communication for Redfin’s West Coast markets. Prior to joining Redfin, she handled PR for a culinary magazine and events organization in Paris. Her dream home can be found in France, with tall windows, high ceilings and sweeping views of the Canal St. Martin, but for now she’s quite content with her little cottage in Madrona. Redfin is a full-service real estate brokerage that uses modern technology to make clients smarter and faster. For more information about working with a Redfin real estate agent to buy or sell a home, visit our "Why Redfin?," page.

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