Redfin Agents Have Arrived in Birmingham

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With the Southeastern Conference (SEC) championship quickly approaching and many SEC teams vying for the crown, 2015 is shaping up to be an exciting year for football fans in Alabama. With each game getting more and more important, what news could possibly add to Birmingham’s anticipation and jubilation? The arrival of Redfin agents! Redfin’s state-of-the-art technology and service-obsessed agents are already getting locals to turn off the SEC Network and use Book It Now to schedule on-demand, in-person home tours. People in Birmingham can now work with Redfin agents to buy and sell homes, and use and mobile tools to search for every home for sale in the Birmingham metro area.

Redfin agents spend all of their time working with existing clients and zero time looking for new business, since most of Redfin’s customers discover us through our website. As a result, Redfin operates very efficiently, and can pass along savings to our clients.

Redfin charges sellers a 1.5 percent listing fee, instead of the typical 3 percent, and still provides a beginning-to-end home selling service including everything from pricing and staging advice to professional photography. Someone selling a $300,000 home with a Redfin agent would save up to $4,500. To date, Redfin has saved its customers more than $200 million in real estate fees.

Like other Redfin agents, our real estate agents in Birmingham earn salaries and receive health care and other benefits. We ask every customer to review their agent and every review — the good, the bad and the ugly — is published on Redfin agents’ bonus pay is based on customer satisfaction, not commission.

To grow the brokerage locally, Redfin hired real estate agent and Birmingham native Joy Reynolds. Reynolds has been in real estate for nine years, most recently as an agent at Century 21. She was attracted to Redfin because of its business model rooted in customer advocacy and transparency.

“Birmingham may be the largest city in Alabama, but its charming downtown and civically involved residents make it feel like a small town,” said Reynolds. “I’m thrilled to bring Redfin to my hometown, because I believe it offers the best way to buy or sell a home.”

Joy is already touring homes with buyers and guiding them through the offer, negotiation and closing processes, as well as helping people sell their homes. If you’re thinking about buying or selling, feel free to connect with our local team, instantly book a home tour or start a conversation about your home’s value. and the Redfin mobile apps also offer several ways to find out about homes for sale and the local market, even if you’re just dipping your toe in the water, including:

  • Book It Now: Ability to instantly schedule a home tour with a Redfin agent with a single click from a browser, iPhone, iPad or Android app.
  • Redfin 3D Walkthrough: High-resolution, interactive views from every angle inside homes listed with a Redfin agent. (coming soon)
  • Redfin Hot Homes: Proprietary algorithm that indicates which homes for sale are likely to sell within two weeks.
  • Redfin Matchmaker: Software that recommends unexpected listings to Redfin clients.
  • Deal Room: A real-time guide through the closing process, including milestones, deadlines and tasks.
  • Redfin Home Value Tool: A more accurate way to find out what your home is worth using self-selected comparable homes for sale in your market.
  • Instant Updates: Smartphone or email notifications when new homes are listed or when prices drop.
  • Search by School: Shows all the homes for sale served by a certain school with one easy search.
  • Tour and Offer Insights: Real-time statistics and notes from Redfin agents about thousands of homes and offers.
  • Redfin Open Book: A resource for buyers and sellers that includes reviews of lenders, inspectors, title companies, handypeople and stagers, as well as feedback from Redfin agents.

We’re looking forward to meeting you! Stay tuned for an announcement about our first free home buying class in Birmingham.

Download the Redfin app and follow Redfin on Facebook, Twitter, Google+, Pinterest and LinkedIn to keep track of what we’re up to.

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Jon writes about real estate and works with journalists and agents across the country. He previously worked at an advertising and PR agency in Madison, helping the world understand why every pizza needs Wisconsin Cheese. His dream home would have a water slide in the master bedroom to make getting out of bed a splash. Redfin is a full-service real estate brokerage that uses modern technology to make clients smarter and faster. For more information about working with a Redfin real estate agent to buy or sell a home, visit our Why Redfin page.

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