{"id":103825,"date":"2025-07-23T05:00:11","date_gmt":"2025-07-23T12:00:11","guid":{"rendered":"https:\/\/www.redfin.com\/blog\/?p=103825"},"modified":"2025-07-22T15:54:10","modified_gmt":"2025-07-22T22:54:10","slug":"homes-selling-at-a-loss-san-francisco-ca","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/blog\/homes-selling-at-a-loss-san-francisco-ca\/","title":{"rendered":"In San Francisco, 20% of Home Listings Are At Risk of Selling At a Loss"},"content":{"rendered":"<h3><span style=\"font-weight: 400;\">The housing market has cooled, and San Francisco sellers are facing a new reality: less money for their homes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In San Francisco, 20% of all listings are at risk of selling for less than homeowners bought them for. This is up from <\/span><a href=\"https:\/\/www.redfin.com\/news\/san-francisco-home-sellers-lose-gain-money\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">17.8%<\/span><\/a><span style=\"font-weight: 400;\"> last year and the largest share in the country among the top 50 metros. Nationally, just 6% of sellers are at risk of losing money on a sale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the share varies widely depending on when someone bought their home.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>34% of sellers who bought during the pandemic<\/b><span style=\"font-weight: 400;\"> are at risk of losing money on the sale. Nationally, this share is 9%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>22% of sellers who bought post-pandemic<\/b><span style=\"font-weight: 400;\"> are at risk of losing money on the sale, compared to 16% nationwide.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>17% of sellers who bought pre-pandemic<\/b><span style=\"font-weight: 400;\"> are at risk of losing money on the sale, with just 2% in danger across the country.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Although San Francisco is a <\/span><a href=\"https:\/\/www.redfin.com\/news\/sellers-vs-buyers-price-impact\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">relatively balanced<\/span><\/a><span style=\"font-weight: 400;\"> market compared to cities like Austin, which is seeing a <\/span><a href=\"https:\/\/www.newsweek.com\/austin-housing-market-trouble-2062510\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">sharp decline<\/span><\/a><span style=\"font-weight: 400;\"> in demand, prices have still dropped considerably as sellers outnumber buyers. The condo market is seeing the largest slowdown, with 36% at risk of selling at a loss compared to just 10% nationally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s not to say San Francisco home sellers will actually sell at a loss. Typically, sellers facing a financial loss will wait until they find a buyer willing to pay the asking price, take their home off the market, or rent it out. Plus, the vast majority of sellers still make money on their home sale. Nationwide, 94% of homes sell for more than they were purchased for, compared to just 37% in 2012.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How has San Francisco\u2019s housing market changed since the pandemic?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">San Francisco was hot during the pandemic. Homebuyers rushed to take advantage of historically low mortgage rates, snapping up available homes and draining the city\u2019s limited supply. As a result, prices soared: From 2020 to 2022, the median sale price climbed to a record $1.68 million \u2013 the second-highest among major U.S. metros.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, the <\/span><a href=\"https:\/\/www.redfin.com\/city\/17151\/CA\/San-Francisco\/housing-market\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">San Francisco housing market<\/span><\/a><span style=\"font-weight: 400;\"> is not nearly as hot, with <\/span><a href=\"https:\/\/www.sfgate.com\/local\/article\/san-francisco-home-prices-drop-still-priciest-us-20003353.php\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">prices falling<\/span><\/a><span style=\"font-weight: 400;\"> closer to pre-pandemic levels and homes taking a week longer to sell than three years ago. This means that homeowners have lost some of the value they gained, putting them at risk of selling for less than they bought for.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Falling prices would create a larger gap<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If prices fall in line with <\/span><a href=\"https:\/\/www.redfin.com\/news\/home-price-forecast-decline-2025\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">Redfin forecasts<\/span><\/a><span style=\"font-weight: 400;\"> by the end of the year, more sellers would be susceptible to losing money on their home. Even the least-affected metros \u2013 New Brunswick, NJ, and Providence, RI \u2013 would see notable increases.\u00a0<\/span><\/p>\n<ul>\n<li><b>If prices drop by the predicted 1%<\/b><span style=\"font-weight: 400;\">, 21% of San Francisco listings would be at risk.<\/span><\/li>\n<li><b>If prices drop by 3%<\/b><span style=\"font-weight: 400;\">, 23% would be at risk.<\/span><\/li>\n<li><b>If prices drop 5%<\/b><span style=\"font-weight: 400;\">, 26% would be at risk.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Those who bought prior to the pandemic face the lowest risks of selling at a loss, but they\u2019re also <\/span><a href=\"https:\/\/www.cnbc.com\/2025\/07\/16\/lock-in-effect-keeps-homeowners-from-selling-despite-lower-rates.html\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">less likely<\/span><\/a><span style=\"font-weight: 400;\"> to move in the first place due to their <\/span><a href=\"https:\/\/www.redfin.com\/news\/mortgage-rate-lock-in-effect-eases\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">lower mortgage rates<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How buyers and sellers can navigate San Francisco\u2019s market<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">San Francisco\u2019s housing market has shifted significantly since the pandemic, creating more opportunities for buyers and more pressure for sellers.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Buyers: <\/b><span style=\"font-weight: 400;\">With elevated housing costs and more homes on the market, buyers are generally in command in San Francisco. Competition can still be fierce at the <\/span><a href=\"https:\/\/www.seattletimes.com\/business\/san-franciscos-luxury-housing-market-is-booming-again-thanks-to-ai-wealth\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">highest price points<\/span><\/a><span style=\"font-weight: 400;\">, though. Buyers should come prepared to negotiate and move quickly when the right home comes along.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sellers<\/b><span style=\"font-weight: 400;\">: Sellers generally don\u2019t have the negotiating power they had during the pandemic, so they may need to offer incentives to attract the buyers braving today\u2019s market.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Complete metro-level data<\/span><\/h2>\n<div id=\"datawrapper-vis-6JSuf\" style=\"min-height: 2822px;\"><script type=\"text\/javascript\" defer src=\"https:\/\/datawrapper.dwcdn.net\/6JSuf\/embed.js\" charset=\"utf-8\" data-target=\"#datawrapper-vis-6JSuf\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/datawrapper.dwcdn.net\/6JSuf\/full.png\" alt=\"\" \/><\/noscript><\/div>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Methodology<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Based on a <\/span><a href=\"https:\/\/www.redfin.com\/news\/selling-at-a-loss-2025\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">Redfin report<\/span><\/a><span style=\"font-weight: 400;\">, which analyzed active listings on the MLS in May for the 50 largest U.S. metros. The report identifies the share of sellers <\/span><i><span style=\"font-weight: 400;\">at risk<\/span><\/i><span style=\"font-weight: 400;\"> of selling at a loss, not the share of sellers who will <\/span><i><span style=\"font-weight: 400;\">actually<\/span><\/i><span style=\"font-weight: 400;\"> sell their home at a loss, and does not take closing costs into account. We defined the pandemic as July 2020-July 2022, when home prices rose the most. Please see the original report\u2019s methodology for complete details.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>San Francisco homeowners are the most at risk of selling at a loss in the nation, as prices recede from pandemic highs. Here\u2019s what buyers and sellers need to know.<\/p>\n","protected":false},"author":559,"featured_media":89679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[34279],"tags":[34395,34622,34561],"coauthors":[34342],"class_list":["post-103825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selling-a-home","tag-ca","tag-home-selling-tips","tag-san-francisco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>20% of Listings Could Sell At a Loss in San Francisco | Redfin<\/title>\n<meta name=\"description\" content=\"San Francisco homeowners are the most at risk of selling at a loss, as prices recede from pandemic highs. 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