{"id":104865,"date":"2025-08-15T10:29:02","date_gmt":"2025-08-15T17:29:02","guid":{"rendered":"https:\/\/www.redfin.com\/blog\/?p=104865"},"modified":"2025-08-15T10:30:48","modified_gmt":"2025-08-15T17:30:48","slug":"how-to-find-expired-listing-leads","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/blog\/how-to-find-expired-listing-leads\/","title":{"rendered":"How to Find Leads From Expired Listings: A Guide for Agents"},"content":{"rendered":"

Working with expired listing leads is a powerful strategy for real estate agents looking to find new clients. These homeowners are already motivated to sell, but their previous attempt was unsuccessful, making them a prime target for a new, effective agent.\u00a0<\/span><\/p>\n

However, expired listings are not just an opportunity for new agents; they are also a critical moment for the original agent to pivot their strategy and save the client relationship. In this article, we’ll discuss the key techniques and conversion tips to help you both win new clients and keep the ones you already have.<\/span><\/p>\n

Expired listing leads: How to turn a setback into a sale<\/span><\/h2>\n

From an agent’s perspective, an expired listing isn’t a failure \u2014 it’s an opportunity to turn a challenging situation into a success. An expired listing simply means the contract with the seller has ended without a sale, and the home is now off the market.<\/span><\/p>\n

Instead of seeing this as a dead end, think of it as a chance to hit the reset button. The “unsuccessful sale” provides valuable data.<\/span><\/p>\n

Diagnosing the problem and creating a new strategy<\/b><\/h3>\n

To turn this into a win, you must first diagnose what went wrong.<\/span><\/p>\n

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  1. Analyze the market:<\/b> Was the property overpriced? Pull recent comparable sales (comps) from the last 180 days to understand what’s truly selling in the market. This data will be the foundation of your new pricing strategy.<\/span><\/li>\n
  2. Get honest feedback:<\/b> Don’t be afraid to ask for help. Have other agents tour the home for you and provide honest feedback. The problem could be anything from the quality of the photos on the MLS to the home’s staging. Follow up with buyers who toured the house before and ask for their honest opinion.<\/span><\/li>\n
  3. Go above and beyond with marketing:<\/b> Consider adding the home to an MLS tour or working with other brokerages to host a progressive open house. Don’t forget to incorporate “old-school” strategies like going door-to-door and talking to the neighbors, who often have friends or family looking to move into the area. Utilize social media and email campaigns to reach a wider audience.<\/span><\/li>\n
  4. Discuss your fees:<\/b> Since the home didn’t sell, you might have some leverage to negotiate a new fee with the seller. This can be a strong incentive for them to re-sign with you.<\/span><\/li>\n<\/ol>\n

    Expired listings: A winning strategy for new clients<\/span><\/h2>\n

    According to <\/span>Redfin<\/span><\/a>, the current U.S. housing market is a buyer’s market, with a significant imbalance of nearly 500,000 more sellers than buyers. This shift means homes are spending more days on the market, which can be frustrating for sellers but is a huge opportunity for a new agent.<\/span><\/p>\n

    “The balance of power in the U.S. housing market has shifted toward buyers, but a lot of sellers have yet to see or accept the writing on the wall,” said Redfin Senior Economist <\/span>Asad Khan<\/span><\/a>. “Many are still holding out hope that their home is the exception and will fetch top dollar. But as sellers see their homes sit longer on the market and notice fewer buyers coming through on tour, more of them will realize that the market has adjusted and reset their expectations accordingly.”<\/span><\/p>\n

    This longer time on the market means a growing number of expired listings. For sellers, it’s a critical time to re-evaluate their strategy. For agents, it’s a perfect chance to find new clients and demonstrate expertise.<\/span><\/p>\n

    How to find expired listings as an agent<\/b><\/h3>\n

    Finding expired listings is the first step to building a strong pipeline of new clients. Here are the most effective ways to do it:<\/span><\/p>\n