{"id":107097,"date":"2026-04-16T09:43:50","date_gmt":"2026-04-16T16:43:50","guid":{"rendered":"https:\/\/www.redfin.com\/blog\/?p=107097"},"modified":"2026-04-16T09:51:13","modified_gmt":"2026-04-16T16:51:13","slug":"virtual-open-house","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/blog\/virtual-open-house\/","title":{"rendered":"What is a Virtual Open House? The Modern Way to Show Your Home"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In today\u2019s digital world, more buyers are starting their home search online. This has led to the rise of the virtual open house, an innovative way for sellers and real estate agents to connect with potential buyers without the need for everyone to gather in person. If you are planning to sell your <\/span><a href=\"https:\/\/www.redfin.com\/city\/703\/KY\/Augusta\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">home in Augusta, KY<\/span><\/a><span style=\"font-weight: 400;\">, a <\/span><a href=\"https:\/\/www.redfin.com\/city\/5665\/MI\/Detroit\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">townhouse in Detroit, MI<\/span><\/a><span style=\"font-weight: 400;\">, or even if you are a <\/span><a href=\"https:\/\/www.redfin.com\/real-estate-agents\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">real estate agent<\/span><\/a><span style=\"font-weight: 400;\"> looking for creative marketing strategies, a virtual open house can be an effective solution.<\/span><\/p>\n\n\n\n<p class=\"has-ast-global-color-6-background-color has-background wp-block-paragraph\"><b>In this article:&nbsp;<\/b><br \/><span style=\"font-weight: 400;\"><a href=\"#h-what-is-a-virtual-open-house-nbsp\">What is a virtual open house<\/a><\/span><br \/><span style=\"font-weight: 400;\"><a href=\"#h-reasons-to-host-a-virtual-open-house\">Reason to host a virtual open house<\/a><\/span><br \/><span style=\"font-weight: 400;\"><a href=\"#h-types-of-virtual-open-houses-nbsp\">Types of virtual open houses<\/a><\/span><br \/><span style=\"font-weight: 400;\"><a href=\"#h-how-to-host-a-successful-virtual-open-house-nbsp\">Hosting a successful virtual open house&nbsp;<\/a><\/span><br \/><span style=\"font-weight: 400;\"><a href=\"#h-faqs-virtual-open-house\">FAQs<\/a><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-virtual-open-house-nbsp\"><span style=\"font-weight: 400;\">What is a virtual open house?&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A virtual open house is an online event where potential buyers can tour a property from the comfort of their own home. Instead of walking through rooms in person, buyers explore the space through live video or pre-recorded tours. This allows them to see the layout, ask questions, and get a sense of the home before deciding whether to schedule an in-person showing.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reasons-to-host-a-virtual-open-house\"><span style=\"font-weight: 400;\">Reasons to host a virtual open house<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The shift to online house hunting has made virtual open houses more important than ever. Buyers aren\u2019t just clicking through photos anymore\u2014they want to really experience the home online before they ever visit in person. According to the National Association of Realtors, <\/span><a href=\"https:\/\/www.nar.realtor\/research-and-statistics\/research-reports\/highlights-from-the-profile-of-home-buyers-and-sellers\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">43% of buyers begin their home search online<\/span><\/a><span style=\"font-weight: 400;\">, and listings with virtual tours receive <\/span><a href=\"https:\/\/www.walkly.app\/en\/blog-news-releases\/the-rise-of-virtual-property-tours\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">87% more views than those without<\/span><\/a><span style=\"font-weight: 400;\">. Expectations are also higher, with<\/span><a href=\"https:\/\/resimpli.com\/blog\/real-estate-social-media-statistics\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\"> 88% percent of buyers expect to see virtual tours when browsing homes<\/span><\/a><span style=\"font-weight: 400;\">, and more than half admitting they skip over listings if it doesn\u2019t include one.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here are a few key reasons to consider a virtual open house:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Convenience: <\/b><span style=\"font-weight: 400;\">Buyers no longer have to rearrange their schedules or drive across town. They can attend from home, during a lunch break, or even while traveling. This flexibility encourages more people to join, increasing exposure for the property.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Wider audience: <\/b><span style=\"font-weight: 400;\">If your listing appeals to <\/span><a href=\"https:\/\/www.redfin.com\/blog\/how-to-buy-a-house-out-of-state\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">out-of-state buyers<\/span><\/a><span style=\"font-weight: 400;\">, investors, or relocating families, a virtual open house opens the door for them to view the property without needing to visit in person first. This can be especially valuable in competitive housing markets where time matters.<\/span><\/li>\n\n\n\n<li><b>Safety and flexibility: <\/b><span style=\"font-weight: 400;\">Virtual tours provide a way to showcase homes for buyers with mobility challenges while reducing the need for large gatherings, which is especially important in today\u2019s health-conscious environment.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"has-ast-global-color-6-background-color has-background wp-block-paragraph\">Virtual tours don\u2019t just attract more buyers, they help qualify them. Yuriy Divonchuk, Owner of <a href=\"https:\/\/threenine.media\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Three Nine Media<\/a>, says, \u201cA high-quality 3D tour allows remote buyers to make confident decisions, and when someone schedules an in-person showing after viewing it, you know they\u2019re serious.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-virtual-open-houses-nbsp\"><span style=\"font-weight: 400;\">Types of virtual open houses&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Not every virtual open house looks the same allowing you to show your home in the way that best fits your needs. Here are few common types:&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-live-streamed-tours\"><span style=\"font-weight: 400;\">1. Live-streamed tours<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The agent guides viewers through the home in real time. This format works well for creating excitement and urgency, as buyers know they are seeing the home alongside others. The live chat feature often sparks useful conversations that mimic an in-person Q&amp;A.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-pre-recorded-video-tours\"><span style=\"font-weight: 400;\">2. Pre-recorded video tours<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Professionally produced or even agent-recorded walkthroughs are polished and easy to share on multiple platforms. They provide flexibility for buyers to watch anytime, making them an excellent choice for long-term marketing.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3d-interactive-tours\"><span style=\"font-weight: 400;\">3. 3D interactive tours<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">These use specialized technology to give buyers control over their viewing experience. They can pause, zoom in, and move through the property at their own pace. This appeals to buyers who like exploring details without the pressure of a live event.<\/span><\/p>\n\n\n\n<p class=\"has-ast-global-color-6-background-color has-background wp-block-paragraph\">A well-executed 3D tour can make the experience feel much closer to an in-person visit. <a href=\"https:\/\/gregmoinephotography.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Greg Moine Photography<\/a> explains, \u201cA virtual open house works best when buyers can explore the home the way they would in person. Giving them control with interactive 3D tours, along with helpful context like a floor plan, reduces guesswork and attracts more serious buyers.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While interactive features improve engagement, providing additional spatial context can take the experience a step further.<\/p>\n\n\n\n<p class=\"has-ast-global-color-6-background-color has-background wp-block-paragraph\">Adding a floor plan can further enhance the experience. Rick Fogerty, Founder of <a href=\"https:\/\/accuphotography.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">AccuPhotography<\/a>, shares, \u201cIntegrating a digital floor plan into a 3D tour gives buyers spatial context, helping them navigate the home with the same confidence as an in-person visit.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-hybrid-events\"><span style=\"font-weight: 400;\">4. Hybrid events<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Combining virtual access with an in-person option creates the best of both worlds. Interested buyers can start online and then schedule a personal showing if they want a closer look. At this stage, many buyers also begin evaluating their budget more seriously, often using a <a href=\"https:\/\/www.rocketmortgage.com\/calculators\/home-affordability-calculator\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">home affordability calculator<\/a> to determine whether the home fits within their price range.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-host-a-successful-virtual-open-house-nbsp\"><span style=\"font-weight: 400;\">How to host a successful virtual open house&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A virtual open house is more than a simple video tour. Careful planning, good lighting, and clear presentation help buyers connect with the home and feel confident about taking the next step.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-ast-global-color-6-background-color has-background\"><strong>Prepare the home: <\/strong>&nbsp;Just like a traditional open house, make sure the property is clean, decluttered, and well lit. Preparation matters even more on camera. Orsi and Anthony of <a href=\"https:\/\/insidebusinessnyc.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Inside Business NYC<\/a> note, \u201cVirtual showings are unforgiving because the camera flattens everything and amplifies clutter. Sellers should depersonalize more than they would for in-person showings and do a test walkthrough to catch distractions.\u201d<\/li>\n\n\n\n<li class=\"has-ast-global-color-6-background-color has-background\"><strong>Optimize lighting:<\/strong> Lighting and presentation also play a major role in how buyers perceive the space. Bartek, Co-Founder of <a href=\"https:\/\/kuula.co\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Kuula<\/a>, a 360 3D virtual tour software company explains, \u201cInteractive 360\u00b0 tours are highly effective, but their success depends on execution. Good lighting and a clean, staged space make a major difference since everything is visible, helping buyers feel more confident in what they\u2019re seeing.\u201d<\/li>\n\n\n\n<li><strong>Promote the event: <\/strong>Share the date and time across social media, email newsletters, and Redfin\u2019s listing site.&nbsp;<\/li>\n\n\n\n<li class=\"has-ast-global-color-6-background-color has-background\"><strong>Using the right equipment:<\/strong> Using the right equipment can make a noticeable difference in how buyers experience your tour. \u201cWhen hosting or creating a virtual open house, technical presentation is paramount,\u201d says James Joseph of <a href=\"https:\/\/www.virtualtoursorlando.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Virtual Tours Orlando, LLC<\/a>. \u201cUsing a professional photographer or videographer will ensure smooth video and clear audio. If you\u2019re filming on your own device, consider using a stabilization gimbal to improve video quality.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Read&gt;&gt; <\/b><a href=\"https:\/\/www.redfin.com\/blog\/how-to-make-your-home-stand-out-during-a-virtual-tour\/\" data-wpel-link=\"exclude\"><b>Virtual House Tour Tips<\/b><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-virtual-open-house-the-future-of-home-showings-nbsp\"><span style=\"font-weight: 400;\">Virtual Open House: The Future of Home Showings&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Virtual open houses are no longer just a temporary solution. They have become a lasting part of the real estate world, offering flexibility and accessibility for buyers and sellers alike. By embracing this approach, you can showcase a property to more people, build stronger connections, and help buyers visualize their future home in an engaging way.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-virtual-open-house\"><span style=\"font-weight: 400;\">FAQs: Virtual open house<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-do-i-need-special-equipment-to-host-one-nbsp\"><span style=\"font-weight: 400;\">Do I need special equipment to host one?&nbsp;<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A smartphone or camera with a stable internet connection is often enough, though higher-quality cameras and microphones can enhance the experience.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-can-buyers-still-schedule-an-in-person-visit-nbsp\"><span style=\"font-weight: 400;\">Can buyers still schedule an in-person visit?&nbsp;<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Yes, virtual open houses often serve as a first step, helping interested buyers decide if they want to schedule a personal tour.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-long-should-a-virtual-open-house-last-nbsp\"><span style=\"font-weight: 400;\">How long should a virtual open house last?&nbsp;<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Typically, live events run 30 to 60 minutes, while pre-recorded tours can be watched anytime at the buyer\u2019s convenience.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-are-virtual-open-houses-effective-for-selling-a-home-nbsp\"><span style=\"font-weight: 400;\">Are virtual open houses effective for selling a home?&nbsp;<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Yes, listings with virtual tours get significantly more views and engagement, helping attract serious buyers faster.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Virtual open houses have transformed how buyers explore homes. From live-streamed tours to 3D interactive experiences, these online events make it easier to reach a wider audience, engage potential buyers, and highlight your property from the comfort of their own home. Learn why hosting a virtual open house is essential and how to make it successful.<\/p>\n","protected":false},"author":820,"featured_media":107121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[34279],"tags":[36625,34617],"coauthors":[36424],"class_list":["post-107097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selling-a-home","tag-emerging-tech","tag-home-buying-process"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is a Virtual Open House? | Redfin<\/title>\n<meta name=\"description\" content=\"Discover how a virtual open house can showcase your home to more buyers and save time. 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