{"id":107662,"date":"2026-02-12T12:30:08","date_gmt":"2026-02-12T20:30:08","guid":{"rendered":"https:\/\/www.redfin.com\/blog\/?p=107662"},"modified":"2026-02-12T16:27:22","modified_gmt":"2026-02-13T00:27:22","slug":"marketing-tips-for-realtors","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/blog\/marketing-tips-for-realtors\/","title":{"rendered":"How to Stand Out Online as a Realtor: Marketing Tips That Actually Work"},"content":{"rendered":"<p><b><i>Quick Take: Marketing Tips for Realtors<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">The most effective real estate marketing strategies focus on building trust, creating local authority, and showing up consistently online through helpful content, high-quality visuals, and fast follow-up.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Real estate is competitive, and great marketing is often what separates agents who get noticed from those who don\u2019t. For realtors looking to stand out and attract more clients, community trust and a strategic marketing approach make all the difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This Redfin article explores key marketing tips for realtors that enhance their visibility and earn customer trust to help them sell a <\/span><a href=\"https:\/\/www.redfin.com\/city\/6331\/IL\/Evanston\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">home in <\/span><span style=\"font-weight: 400;\">Evanston<\/span><\/a><span style=\"font-weight: 400;\"> or buy a <\/span><a href=\"https:\/\/www.redfin.com\/city\/3879\/OH\/Cincinnati\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">home in <\/span><span style=\"font-weight: 400;\">Cincinnati<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Building a strong online presence<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A strong online presence is the cornerstone of modern real estate marketing. It&#8217;s where most prospective clients begin their home search and agent vetting process.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create a compelling digital footprint:<\/b><span style=\"font-weight: 400;\"> Your digital footprint extends beyond a basic website. These sites are uniquely yours, easy to share on social media, and provide a professional and memorable brand for yourself. Bubba Mills, CEO and Owner of <\/span><a href=\"http:\/\/www.corcorancoaching.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">Corcoran Coaching<\/span><\/a><span style=\"font-weight: 400;\">, comments, \u201cDon&#8217;t do what everyone else is doing, be your authentic self. Look at\u00a0 Redfin\u2019s <\/span><a href=\"https:\/\/www.redfin.com\/us-housing-market\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">housing market<\/span><\/a><span style=\"font-weight: 400;\"> data and the MLS, then translate that data into \u201cHow Will I Service My Clients?\u201d. Be authentic and create a following, and encourage comments. Don&#8217;t be a salesperson, be a solution provider.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Explore alternative online platforms:<\/b><span style=\"font-weight: 400;\"> While mainstream social media is essential, don&#8217;t overlook other platforms. Local Facebook buy-and-sell groups, Facebook Marketplace, and Craigslist can extend your reach to tens of thousands of members. Regularly refreshing posts with clear headlines and professional photography can generate inquiries you might otherwise miss.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use Redfin Partner Program:<\/b><span style=\"font-weight: 400;\"> Redfin\u2019s Partner Program shows how a strong online presence drives exposure and connections. By partnering with Redfin one of the most visited real estate websites in the U.S. \u2014 agents get access to a large audience of motivated buyers and sellers and benefit from the site\u2019s marketing reach and proprietary tools that make it easier to connect and close deals. The program doesn\u2019t require upfront costs, only a referral fee once a transaction closes, and leverages Redfin\u2019s technology to help partner agents build visibility and grow their business online.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Leverage social media effectively:<\/b> <a href=\"https:\/\/www.nar.realtor\/social-media\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">Social media platforms<\/span><\/a><span style=\"font-weight: 400;\"> are invaluable tools for realtors. Utilize platforms like Instagram Reels, TikTok, and Facebook Live for engaging, bite-sized content that highlights property features. Paid ads can target specific demographics, ensuring your listings reach the most relevant audience. Don&#8217;t shy away from sharing behind-the-scenes content, such as staging time-lapses or renovation highlights, to build authenticity and transparency with potential buyers. Consistency in posting is key to staying top-of-mind.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Build trust by answering real questions: <\/b><span style=\"font-weight: 400;\">Christopher Sommella, Vice President and General Manager of <a href=\"https:\/\/thinkstrategic.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\">Strategic Marketing<\/a>,<\/span><span style=\"font-weight: 400;\">\u00a0reports, \u201cWe&#8217;ve found that providing content that answers buyer and seller questions will position you as a helpful expert, not just a real estate promoter. Tips or info regarding market insights, local trends, and practical guidance will build confidence in you with your audience, even before they are ready to make a move. Since real estate is about relationships, that trust often becomes the deciding factor when it\u2019s time to choose an agent. And in a competitive market, that kind of trust and insight is what wins.\u201d<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">2. Showcasing properties creatively<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Listing the property is just the starting point. A thoughtful, creative presentation is what really makes it stand out.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Embrace visual storytelling:<\/b><span style=\"font-weight: 400;\"> Professional photography is non-negotiable; homes with high-quality images tend to sell quicker and for more money. Consider aerial photography and 3D walkthroughs, which are increasingly popular with online buyers. Virtual tours allow potential buyers to search 24\/7, cutting down on showings to only serious inquiries.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhance curb appeal and screen appeal:<\/b><span style=\"font-weight: 400;\"> First impressions matter, both in person and online. Simple <\/span><a href=\"https:\/\/www.homedepot.com\/c\/ah\/simple-steps-to-clean-up-your-yard\/9ba683603be9fa5395fab90bafe8dd2\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">exterior updates<\/span><\/a><span style=\"font-weight: 400;\"> like fresh mulch or a seasonal wreath can make a home stand out. For online listings, prioritize &#8220;screen appeal&#8221; with quality photos, natural light, and 3D tours that highlight a home&#8217;s best features.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stage for success:<\/b> <a href=\"https:\/\/www.redfin.com\/blog\/home-staging-tips-to-sell-home-redfin-concierge\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">Staging<\/span><\/a><span style=\"font-weight: 400;\"> helps potential buyers emotionally connect with a home. Declutter and depersonalize spaces to create a neutral canvas, allowing buyers to envision themselves living there. Arrange furniture to highlight room layouts and functionality, and add finishing touches like fresh flowers to create an inviting atmosphere.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Use physical marketing: <\/b><span style=\"font-weight: 400;\">Kelly Stevens, Executive Director of Process Improvement and Marketing Communications of <\/span><a href=\"https:\/\/www.compu-mail.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">Compu-Mail<\/span><\/a><span style=\"font-weight: 400;\">, suggests using physical media in addition to online tools. She says, \u201cFrom a format standpoint, postcards often offer the strongest ROI and visibility, as they don\u2019t require opening to be seen; the USPS reports that 77% of households sort through their mail immediately, making postcards more likely to be noticed and read. Direct mail is especially powerful when integrated with digital channels, such as QR codes or personalized URLs that guide recipients to online listings or landing pages. When executed consistently and thoughtfully, direct mail remains a tangible, trust-building channel for reaching intended recipients.\u201d<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">3. Building community and connections<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Successful real estate marketing extends beyond individual listings to building a strong community presence and fostering connections.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engage with local content:<\/b><span style=\"font-weight: 400;\"> Share local events, nearby attractions, or historic landmarks to help buyers envision their lifestyle in the area. As Keith Kakadia, Founder and CEO of <\/span><a href=\"https:\/\/sociallyin.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">Sociallyin<\/span><\/a><span style=\"font-weight: 400;\">, writes, \u201cMost <\/span><a href=\"https:\/\/www.google.com\/aclk?sa=L&amp;pf=1&amp;ai=DChsSEwjZk-jBw9KSAxUlUg8CHQfGKjoYACICCAEQAxoCdGI&amp;co=1&amp;ase=2&amp;gclid=Cj0KCQiA7rDMBhCjARIsAGDBuED0RLusSAVyHO05I1xY1dQTwE6ML1OChPTesbLTHKlZw0ph100dmswaAkP7EALw_wcB&amp;cid=CAASWuRoACf1Y0uK0BsgszF5w9P5H57V6j7vKlyZGI7LEn0v1KgmD6G0C16VzUixfZX3CXoDa3IMvsyMJrafV0IdmRyWiyEP_a3p0jFjI6tk0Lv70ZkIqix0vKxMyg&amp;cce=2&amp;category=acrcp_v1_32&amp;sig=AOD64_0d0MhR3cBkQphTtbxYZQ_O_TfBIA&amp;q&amp;nis=4&amp;adurl=https:\/\/www.redfin.com\/real-estate-agents\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">real estate agents<\/span><\/a><span style=\"font-weight: 400;\"> think standing out on social media means better listing photos, but what actually drives results is local authority and consistency. The agents we see winning are using short-form video to explain micro-market insights, things like pricing shifts on a single street, what buyers are asking that week, or how to interpret a new listing trend. Social works best when agents stop posting like a billboard and start posting like a trusted local guide.\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Host memorable open houses:<\/b><span style=\"font-weight: 400;\"> Transform traditional <\/span><a href=\"https:\/\/www.redfin.com\/blog\/preparing-your-home-for-an-open-house\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">open houses<\/span><\/a><span style=\"font-weight: 400;\"> into engaging events. Consider themed open houses, like a backyard barbecue with live music or a fall harvest event. These creative spins encourage word-of-mouth buzz, prompting attendees to share photos online and tell friends about their experience, organically extending your marketing reach.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Partner with local influencers:<\/b><span style=\"font-weight: 400;\"> Collaborate with neighborhood bloggers, small Instagram personalities, or lifestyle content creators to reach a wider, engaged audience.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Effective follow-ups: <\/b><span style=\"font-weight: 400;\">Stephen Matsumoto, Chief Marketing Officer at <\/span><a href=\"https:\/\/www.tremgroup.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">The Real Estate Marketing Group<\/span><\/a><span style=\"font-weight: 400;\">, suggests not just following up quickly, but effectively. He states, \u201cThe window to act is small, and research shows the odds of qualifying a lead drop dramatically if you wait more than five minutes. That first call should focus on clarity, not pressure: budget, timing, and goals. When marketing is built around behavioral data, structured follow-up, and fast response, it stops being guesswork. It becomes a predictable and scalable system for turning online interest into real Closings. Marketing isn\u2019t about chasing more leads, it\u2019s about capturing intent and responding with speed.\u201d<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">4. Strategic pricing and incentives<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Beyond presentation, smart pricing and thoughtful incentives can significantly impact a property&#8217;s appeal and sale speed.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Price strategically:<\/b><span style=\"font-weight: 400;\"> Setting the right price is crucial for attracting buyers and securing strong offers. While online tools offer estimates, a real estate agent&#8217;s comparative market analysis (CMA) provides a competitive price based on local trends and similar sales. <\/span><a href=\"https:\/\/www.redfin.com\/blog\/dangers-of-overpricing-your-home\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">Overpricing<\/span><\/a><span style=\"font-weight: 400;\"> can cause a home to sit on the market, leading buyers to question its value.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offer buyer incentives:<\/b><span style=\"font-weight: 400;\"> In certain markets, offering incentives can make your listings more appealing. Consider covering closing costs, including a home warranty, or offering flexible move-in dates. These perks can help your home stand out and potentially lead to a faster sale.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">5. Track what\u2019s working and adjust<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To succeed in a competitive market, you must treat your marketing efforts not as static campaigns but as experiments. The most impactful marketing tips for realtors hinge on data-driven decision-making.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analyze your digital metrics:<\/b><span style=\"font-weight: 400;\"> Use tools like Google Analytics, social media insights, and email open rates to understand what content resonates most with your audience. Track key performance indicators (KPIs) like website traffic, lead conversion rates, and the source of your best leads (e.g., social media, direct mail, search). This data reveals which platforms and messages yield the highest ROI.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Solicit and apply client feedback:<\/b><span style=\"font-weight: 400;\"> The closing process isn&#8217;t the end of your marketing loop\u2014it&#8217;s a goldmine for insights. After a successful sale or purchase, ask clients how they found you, what marketing materials influenced their decision, and what they valued most in your communication. This qualitative feedback can highlight subtle but powerful elements you should amplify in future efforts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be ready to pivot:<\/b><span style=\"font-weight: 400;\"> The real estate market and digital trends are constantly shifting. If your open house attendance drops, try a new promotion strategy. If one social media channel stops generating engagement, redirect resources to a platform that is performing better, or experiment with a different content format. Consistent tracking enables quick, informed adjustments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A\/B test your listings and ads:<\/b><span style=\"font-weight: 400;\"> Never assume one approach is best. Run simple A\/B tests on your listing photos, ad copy, and email subject lines to see which variations perform better in terms of clicks, inquiries, or saves.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Marketing tips for realtors to succeed<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The most effective marketing tips for you aren\u2019t about chasing trends\u2014they\u2019re about showing up consistently, providing real value, and building trust long before a client is ready to move. When marketing serves first and sells second, results follow. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Jonathan Schwartz of <\/span><a href=\"https:\/\/bullseyestrategy.com\/real-estate-marketing-agency\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">Bullseye Strategy<\/span><\/a><span style=\"font-weight: 400;\"> states, &#8220;The most effective real estate agents focus on building trust and long-term relationships, not just promoting themselves or their listings. One of the best ways to do that is by creating helpful, informative content that answers real questions buyers and sellers have throughout their journey. Not every website page or social media post needs to sell &#8211; some should simply serve. The more value you offer upfront, the more likely you are to build meaningful connections that convert over time.&#8221;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Frequently asked questions<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">How important is professional photography in real estate marketing?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Professional photography is extremely important. Homes listed with high-quality, professional images are known to <\/span><a href=\"https:\/\/www.redfin.com\/blog\/professional-real-estate-photos-sell-homes-for-more\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">sell quickly and for more money<\/span><\/a><span style=\"font-weight: 400;\">. It&#8217;s often the first impression buyers have of a property online.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What are some effective social media strategies for realtors?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Utilize engaging formats like Instagram Reels and TikTok videos, and consider paid ads to target specific demographics. Sharing behind-the-scenes content and consistently posting are also effective strategies.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why should I focus on community content?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating content that showcases the neighborhood helps potential buyers envision their lifestyle in the area, building a stronger emotional connection to the property and its surroundings.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s competitive real estate market, standing out online is essential. In this Redfin real estate guide, we\u2019ll share marketing tips for realtors to enhance your online presence to inspire trust and drive leads.<\/p>\n","protected":false},"author":809,"featured_media":85008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[34279],"tags":[34622,36418],"coauthors":[36293],"class_list":["post-107662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selling-a-home","tag-home-selling-tips","tag-sell-side-agent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Tips for Realtors Who Want to Stand Out Online | Redfin<\/title>\n<meta name=\"description\" content=\"Discover actionable marketing tips for realtors to boost visibility, attract clients, and build a strong online presence that creates results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redfin.com\/blog\/marketing-tips-for-realtors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Stand Out Online as a Realtor: Marketing Tips That Actually Work\" \/>\n<meta property=\"og:description\" content=\"Discover actionable marketing tips for realtors to boost visibility, attract clients, and build a strong online presence that creates results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redfin.com\/blog\/marketing-tips-for-realtors\/\" \/>\n<meta property=\"og:site_name\" content=\"Redfin | Real Estate Tips for Home Buying, Selling &amp; 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