{"id":107817,"date":"2026-05-01T12:15:59","date_gmt":"2026-05-01T19:15:59","guid":{"rendered":"https:\/\/www.redfin.com\/blog\/?p=107817"},"modified":"2026-05-01T12:29:57","modified_gmt":"2026-05-01T19:29:57","slug":"redfin-conversational-search","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/blog\/redfin-conversational-search\/","title":{"rendered":"Redfin Conversational Search: Say Hello to the Future of Real Estate"},"content":{"rendered":"<h3><span style=\"font-weight: 400;\">Finding the perfect home just got easier. Here\u2019s how to jump in.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI is quickly changing how people find homes and interact with the real estate market. <\/span><a href=\"https:\/\/www.wsj.com\/articles\/ai-search-is-growing-more-quickly-than-expected-f75aa1ca?utm_source=chatgpt.com\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">More and more<\/span><\/a><span style=\"font-weight: 400;\"> consumers are starting their searches on tools like ChatGPT and Gemini without ever interacting with traditional search platforms, preferring to find homes through conversation and questions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With homebuyers also <\/span><a href=\"https:\/\/www.redfin.com\/news\/san-francisco-home-prices-march-2026\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">increasingly<\/span><\/a><span style=\"font-weight: 400;\"> picky in today\u2019s expensive market, Redfin wanted to make it easier and more enjoyable for people to find the home that fits them best. So, we did.<\/span><\/p>\n<p><b>Using our new conversational search feature, home searchers can now find homes on <\/b><a href=\"https:\/\/www.redfin.com\/\" data-wpel-link=\"exclude\"><b>Redfin.com<\/b><\/a><b> and the Redfin app by describing what they want in their own words and engaging in a conversation to refine their search.<\/b><span style=\"font-weight: 400;\"> Users can comment on suggested listings to say the kitchen should be more modern, or respond to follow-up questions about their preferred commute time or proximity to a school they identify, for example.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Smarter home search, now boosted with AI.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sJkTOeTuBww?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h2><span style=\"font-weight: 400;\">How house hunters are using conversational search<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re in the market for a home, just browsing a neighborhood, or want to find unique listings, conversational search is for you. Here are recent ways people have used it:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Finding a remodeled home: <\/b><span style=\"font-weight: 400;\">A user requested recently-renovated properties that were within 30 minutes to work during rush hour and in the user\u2019s desired school district. After some back and forth, the tool showed them homes that met their criteria\u2014all in three minutes.<\/span><\/li>\n<li><b>Seeking a high-value home that will close quickly: <\/b><span style=\"font-weight: 400;\">A buyer wanted vacant homes under $1 million that were move-in ready. The tool returned 13 single-family homes that met their criteria.<\/span><\/li>\n<li><b>Searching for a home with high-end lighting<\/b><span style=\"font-weight: 400;\">: One home searcher wanted to see homes with high-end lighting and smart features, such as small aperture architectural lighting. The tool let them know that sellers sometimes don\u2019t list these specific features, but still found a listing that met their exact criteria.\u00a0<\/span><\/li>\n<li><b>Looking for an investment property: <\/b><span style=\"font-weight: 400;\">Another user was looking for an investment property on a budget, with strict HOA limits, size requirements, and radius constraints. These are not filters available to consumers, but using conversational search, they found what they wanted through natural conversation.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Early data shows that conversational search is helping people find homes that fit them through a deeper understanding of preferences impossible with traditional filters. Roughly half of these searches contain some form of a non-filter parameter, showcasing the value of back-and-forth dialogue.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to get started with conversational search\u2014at home and on the go<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Built with Sierra, conversational search is embedded into the Redfin home search experience online and in the Redfin iOS and Android apps. No matter how you\u2019re searching, simply describe what you&#8217;re looking for the same way you would when talking with a friend.\u00a0<\/span><\/p>\n<p><b>Here\u2019s how to get started on the web:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to <\/span><a href=\"https:\/\/www.redfin.com\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">Redfin.com<\/span><\/a><span style=\"font-weight: 400;\"> and sign in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on the search bar\u2014you\u2019ll then see an option to try conversational search.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can also access conversational search from the homepage, map view, listing pages, or directly at <\/span><a href=\"https:\/\/www.redfin.com\/chat\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">Redfin.com\/chat<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start describing the type of home you want, and the tool will ask follow-up questions to help refine your search.<\/span><\/li>\n<\/ol>\n<p><b>Here\u2019s how to get started on the Redfin app:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Update your Redfin app to ensure conversational search is available. (If you don\u2019t have the app yet, download it.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap the search bar at the top of the app\u2019s \u201cFind Homes\u201d page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap \u201cSearch smarter, powered by AI.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start typing what you want in a home, from broad desires to specific details.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chat with the tool to refine results and discover homes that better fit your needs.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">As you look at listings, you can react in real time\u2014for example, responding that you\u2019d like a bigger backyard, or asking whether the home is close to a nearby park. The tool adjusts instantly, narrowing your results as the conversation continues.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-109903\" src=\"https:\/\/www.redfin.com\/blog\/wp-content\/uploads\/2025\/11\/Conversational-search-Redfin-app.png\" alt=\"redfin-conversational-search-mobile-app\" width=\"977\" height=\"744\" srcset=\"https:\/\/www.redfin.com\/blog\/wp-content\/uploads\/2025\/11\/Conversational-search-Redfin-app.png 977w, https:\/\/www.redfin.com\/blog\/wp-content\/uploads\/2025\/11\/Conversational-search-Redfin-app-300x228.png 300w, https:\/\/www.redfin.com\/blog\/wp-content\/uploads\/2025\/11\/Conversational-search-Redfin-app-768x585.png 768w, https:\/\/www.redfin.com\/blog\/wp-content\/uploads\/2025\/11\/Conversational-search-Redfin-app-197x150.png 197w, https:\/\/www.redfin.com\/blog\/wp-content\/uploads\/2025\/11\/Conversational-search-Redfin-app-827x630.png 827w, https:\/\/www.redfin.com\/blog\/wp-content\/uploads\/2025\/11\/Conversational-search-Redfin-app-394x300.png 394w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">How to get the most out of conversational search\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Conversational search is powerful and can surface homes that might otherwise go unnoticed, but it relies on your input to provide a response. <\/span><b>Be as thorough as you can about the type of home you\u2019re looking for<\/b><span style=\"font-weight: 400;\">\u2014the more detail, the better. For example:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instead of: \u201cShow me homes in Chicago with a pool,\u201d say: \u201cShow me homes in Chicago for less than $2 million, within 25 minutes of Willis Tower and near an L station, with a pool.\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instead of: \u201cFind me a cheap, quiet home in Detroit,\u201d say: \u201cFind me a fixer-upper in the Burbank neighborhood of Detroit for less than $150,000, on a quiet street near a park and with no HOA dues.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instead of: \u201cShow eco-friendly homes in Seattle,\u201d say: \u201cShow me new or remodeled homes in Seattle for $1M with smart features, green technology, and modern interiors, near Magnuson Park.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After you get results, you can keep refining\u2014ask follow-up questions, point out what you like or don\u2019t like, or add new details as you think of them. The tool adjusts in real time and gets smarter with every query, using its wealth of data to find you the right fit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Importantly, conversational search cannot act as a licensed real estate agent, meaning it can\u2019t provide substantive advice or tell you what you should or shouldn\u2019t do. It simply makes the search easier and more intuitive, so you can spend less time sorting through listings and more time looking at homes that make sense for you.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The future of home search is now<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Artificial intelligence is <\/span><a href=\"https:\/\/www.ibm.com\/think\/insights\/artificial-intelligence-future\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">reshaping<\/span><\/a><span style=\"font-weight: 400;\"> how people discover information online, and home search is no exception.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With conversational search, Redfin is using AI to make the home search process smarter, more personal, and more accessible. We\u2019re empowering you to find your needle in the haystack\u2014looking across every haystack and providing detailed information about the type of needle you\u2019re looking for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversational search expands Redfin\u2019s leadership in using AI to transform real estate, adding to a line of products like the <\/span><a href=\"https:\/\/www.redfin.com\/redfin-estimate\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">Redfin Estimate<\/span><\/a><span style=\"font-weight: 400;\"> (real-time home values), <\/span><a href=\"https:\/\/www.redfin.com\/news\/ask-redfin-launches-nationwide\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">Ask Redfin<\/span><\/a><span style=\"font-weight: 400;\"> (Q+A for housing questions), and <\/span><a href=\"https:\/\/www.redfin.com\/news\/new-on-redfin-see-your-buying-power-while-you-search\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">Buying Power<\/span><\/a><span style=\"font-weight: 400;\"> (personalized affordability calculator). Every innovation reflects Redfin\u2019s commitment to making homebuying smarter, fairer, and more accessible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try conversational search today at <\/span><a href=\"https:\/\/www.redfin.com\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">Redfin.com<\/span><\/a><span style=\"font-weight: 400;\"> by simply searching for a home; it\u2019s embedded into the search experience on the homepage, map, and listing pages. You can also head directly to <\/span><a href=\"https:\/\/www.redfin.com\/chat\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">Redfin.com\/chat<\/span><\/a><span style=\"font-weight: 400;\">. On the Redfin app, tap the search bar and press \u201cSearch smarter, powered by AI\u201d to get started.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With conversational search from Redfin, finding your next home is now easier and more intuitive than ever. Learn how you can take advantage and own the dream.<\/p>\n","protected":false},"author":559,"featured_media":107833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[34276],"tags":[36625,34629,34617],"coauthors":[34342],"class_list":["post-107817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buying-a-home","tag-emerging-tech","tag-first-time-homebuyer","tag-home-buying-process"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Redfin Conversational Search: Master Your Home Search | Redfin<\/title>\n<meta name=\"description\" content=\"With Redfin conversational search, finding your next home is faster and more intuitive than ever. 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