{"id":113230,"date":"2026-09-09T13:50:00","date_gmt":"2026-09-09T20:50:00","guid":{"rendered":"https:\/\/www.redfin.com\/blog\/?p=113230"},"modified":"2026-09-09T13:50:00","modified_gmt":"2026-09-09T20:50:00","slug":"what-renters-are-looking-for","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/blog\/what-renters-are-looking-for\/","title":{"rendered":"What Renters Are Looking for in 2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The modern rental market has shifted from shiny, surface-level perks to grounded, functional living. Today\u2019s renters care less about flashy rooftop lounges and more about practical layouts, genuine value, and everyday ease.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re renting an <\/span><a href=\"https:\/\/www.redfin.com\/city\/517\/CA\/Anaheim\/rentals\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">apartment in Anaheim, CA<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.redfin.com\/city\/18894\/NC\/Wilmington\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">Wilmington, NC<\/span><\/a><span style=\"font-weight: 400;\">, this guide will unpack the priorities shaping where people choose to settle down in 2026. Let\u2019s take a look at what today&#8217;s renters are really looking for, according to the experts.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Evaluating what matters<\/span><\/h2>\n<p><a href=\"https:\/\/www.redfin.com\/blog\/what-you-need-to-know-before-signing-your-first-lease\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">Signing a lease<\/span><\/a><span style=\"font-weight: 400;\"> is a major commitment, and modern renters are approaching the market intentionally. Rather than paying extra for non-essentials, residents are prioritizing features that simplify daily routines and protect their monthly savings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When evaluating potential apartments, modern renters are weighing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Total monthly housing costs<\/b><span style=\"font-weight: 400;\">, including mandatory fees, utilities, and parking.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>In-unit convenience features<\/b><span style=\"font-weight: 400;\"> like dedicated laundry and functional storage space.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lease flexibility<\/b><span style=\"font-weight: 400;\">, allowing them to adapt to career or education changes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pet policies<\/b><span style=\"font-weight: 400;\">, ensuring animals are welcomed rather than restricted.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Overall peace of mind<\/b><span style=\"font-weight: 400;\"> driven by responsive maintenance, security, and clean spaces.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">1. Price, location, and unmatched flexibility<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As financial pressures squeeze budgets and remote work reshapes career paths, today\u2019s renters are prioritizing utility over luxury additions. Sergii Starostin, CEO of <\/span><a href=\"https:\/\/outpost.me\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">Outpost Group<\/span><\/a><span style=\"font-weight: 400;\"> in <\/span><a href=\"https:\/\/www.redfin.com\/city\/30749\/NY\/New-York\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">New York, NY<\/span><\/a><span style=\"font-weight: 400;\">, shares insights from a recent tenant survey with Outpost and <\/span><a href=\"https:\/\/junehomes.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">June Homes<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPrice, location, and flexibility are driving renter decisions in 2026: 97% rated price &#8216;very important,&#8217; 93% said the same for location, and 72% reported a monthly budget of just $1,000\u2013$2,000. Flexibility mattered too, with 57% calling a flexible lease a must-have, as 81% of respondents had moved for a specific reason like a new job or school.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These figures highlight a fundamental realignment in tenant expectations. Rather than locking themselves into rigid agreements, modern residents need housing that adapts to life\u2019s unexpected transitions. Starostin continues, \u201cToday\u2019s renters are more mobile and intentional. They expect housing to adapt to their lives, not the other way around.\u201d<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Practical features<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Beyond financial constraints, the day-to-day living experience remains a primary test of tenant satisfaction. \u201cWhat we\u2019re seeing from renters in <\/span><a href=\"https:\/\/www.redfin.com\/city\/6142\/OR\/Eugene\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">Eugene<\/span><\/a><span style=\"font-weight: 400;\"> and Roseburg is that the practical things still matter most: in-unit laundry, outdoor space, and enough storage to actually live comfortably,\u201d shares the team at <\/span><a href=\"http:\/\/www.pioneerpm.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">Pioneer Management<\/span><\/a><span style=\"font-weight: 400;\"> in <\/span><a href=\"https:\/\/www.redfin.com\/city\/16309\/OR\/Roseburg\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">Roseburg, OR<\/span><\/a><span style=\"font-weight: 400;\">. \u201cCleanliness is also huge. Renters want a home that feels well cared for.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This preference for functionality means property owners don&#8217;t need to splurge on lavish redesigns to win over applicants. The Pioneer Management team continues, \u201cSimple updates like newer appliances and LVP flooring can make a big difference without the apartment needing to be overly fancy.\u201d<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Pet-friendly policies<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As pets become increasingly central to domestic life, the ease of <\/span><a href=\"https:\/\/www.redfin.com\/blog\/renting-with-pets-tips\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">renting with pets<\/span><\/a><span style=\"font-weight: 400;\"> is now a major deciding factor in the rental search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFrom our leasing agents&#8217; perspective, pet-friendliness is significant for tenants in 2026. Companion animals are increasingly prevalent, and our pets are often viewed as beloved family members,\u201d notes Brianna, Sales Director for <\/span><a href=\"https:\/\/www.jmzmanagement.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">JMZ Management<\/span><\/a><span style=\"font-weight: 400;\"> in Southeast <\/span><a href=\"https:\/\/www.redfin.com\/state\/Michigan\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">Michigan<\/span><\/a><span style=\"font-weight: 400;\">. \u201cMost prospective tenants seek properties that accommodate their pets; properties that restrict or disallow them entirely often wait longer to find the right tenants.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For property owners, rigid animal restrictions can directly impact the bottom line through extended listing periods. Brianna adds, \u201cVacancies are costly for property owners, so we encourage our owner-partners to strongly consider allowing pets, within reason, with adequate deposits.\u201d<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Safety, security, and comfort<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For relocating professionals, the stakes are even higher, shifting the focus toward seamless transitions and core amenities. Rob Carlson, SVP of Global Operations at <\/span><a href=\"https:\/\/www.dwellworks.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer\"><span style=\"font-weight: 400;\">Dwellworks<\/span><\/a><span style=\"font-weight: 400;\"> in <\/span><a href=\"https:\/\/www.redfin.com\/city\/4145\/OH\/Cleveland\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">Cleveland, OH<\/span><\/a><span style=\"font-weight: 400;\">, notes that these mobile renters are looking for practical, stress-free environments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe help people relocating for work and looking for rental housing, whether they\u2019re transferring within the US or moving here internationally. Their highest priorities are around safety, security, convenience, and comfort. They expect up-to-date amenities and apartments that support ease of living, so in-unit laundries are high on the list, as is secure parking.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than paying a premium for underutilized social spaces, renters want features that simplify their daily routine. Carlson continues, \u201cWhile renters appreciate higher end features like gyms and coffee service, our customers\u2019 priorities tend to be focused on good value and comfort.\u201d<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. Value and transparent pricing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Beyond specific physical features, today\u2019s renters are approaching the signing process with a sharp eye on total cost and fiscal transparency. Inflationary pressure and shifting economic expectations have made unexpected fees, ambiguous utility structures, and <\/span><a href=\"https:\/\/www.redfin.com\/blog\/hidden-costs-of-renting\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">hidden rental costs<\/span><\/a><span style=\"font-weight: 400;\"> major red flags for prospective tenants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of being swayed by initial move-in specials or complex concession structures, residents in 2026 are looking for straightforward pricing models they can <\/span><a href=\"https:\/\/www.redfin.com\/how-much-rent-can-i-afford\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">budget around<\/span><\/a><span style=\"font-weight: 400;\">. You can spot a property that values pricing transparency when:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The total rate is clear:<\/b><span style=\"font-weight: 400;\"> Your lease clearly breaks down base rent, utility responsibilities, parking fees, and pet costs with zero hidden charges.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No mandatory surprise bundles:<\/b><span style=\"font-weight: 400;\"> Items like trash valet, administrative costs, or tech packages are explicitly outlined upfront rather than tacked on at signing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Value meets price:<\/b><span style=\"font-weight: 400;\"> The quality of maintenance, building security, and property management aligns directly with what you pay each month.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Finding a place that truly fits in 2026<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Navigating today&#8217;s rental market is all about recognizing what impacts your quality of life. As you <\/span><a href=\"https:\/\/www.redfin.com\/blog\/what-to-look-for-during-first-apartment-walkthrough\/\" data-wpel-link=\"exclude\"><span style=\"font-weight: 400;\">tour properties<\/span><\/a><span style=\"font-weight: 400;\"> and weigh your options, keep your core lifestyle needs and budget boundaries front and center. By prioritizing transparent costs, practical layouts, and accommodating policies over surface-level perks, you\u2019ll find a home that supports your lifestyle and gives you peace of mind for the long run.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rental market has shifted from shiny, surface-level perks to grounded, functional living. This guide will unpack the priorities shaping where people choose to settle down in 2026.<\/p>\n","protected":false},"author":816,"featured_media":113231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[34343],"tags":[34458],"coauthors":[36415],"class_list":["post-113230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-renting-a-home","tag-apartment-faqs-and-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Renters Are Looking for in 2026 | Redfin<\/title>\n<meta name=\"description\" content=\"Wondering what renters want in 2026? Discover top priorities and features shaping today\u2019s rental search from the experts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redfin.com\/blog\/what-renters-are-looking-for\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Renters Are Looking for in 2026\" \/>\n<meta property=\"og:description\" content=\"Wondering what renters want in 2026? 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