{"id":60101,"date":"2023-01-26T04:05:31","date_gmt":"2023-01-26T12:05:31","guid":{"rendered":"https:\/\/www.redfin.com\/blog\/?p=60101"},"modified":"2023-02-01T21:18:38","modified_gmt":"2023-02-02T05:18:38","slug":"home-staging-secrets-by-city","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/blog\/home-staging-secrets-by-city\/","title":{"rendered":"37 Home Staging Experts Share the Secret to Appeal to Buyers in Your City"},"content":{"rendered":"

When <\/span>staging your house<\/span><\/a>, It\u2019s important to appeal to every person who walks through your doors. Sure, you love your quartz countertop and light blue walls, but what will the buyers think? While it\u2019s impossible to cater to everyone\u2019s different preferences, some designs appeal to many buyers \u2013 simply based on your location. To help you get started, Redfin reached out to design experts from <\/span>California<\/span><\/a> to <\/span>Connecticut<\/span><\/a> to share their best secrets on how to appeal to buyers across cities across the United States. Keep reading to see what they had to say.<\/span><\/p>\n

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1. Los Angeles, California: Modern decor and art<\/span><\/h2>\n

\u201cOne trend we\u2019ve seen in <\/span>Los Angeles<\/span><\/a> for the last few years has been a move away from traditional furnishings, to a transitional look that incorporates modern elements. Modern decor, especially modern art, now works with every style,\u201d shares home staging company <\/span>Meridith Baer<\/span><\/a>.<\/span><\/p>\n

2. San Francisco, California: Natural interior and modern art<\/span><\/h2>\n

Local company <\/span>Halcyon Home Staging + Design<\/span><\/a> says, \u201cBuyers in the <\/span>San Francisco Bay Area<\/span><\/a> love a classically modern home with eclectic touches. They are knowledgeable about the latest trends and appreciate quality furnishings and high-end design. Natural interior elements, original art, and modern decor are incorporated into each home we stage. This offers the \u2018WOW\u2019 factor that is highly appealing to buyers and allows them to mentally unpack while touring the home.\u201d\u00a0\u00a0<\/span><\/p>\n

3. Fresno, California: Clearly designated spaces with a touch of elegance<\/span><\/h2>\n

\u201cPotential homebuyers in the <\/span>Fresno area<\/span><\/a> are impressed by a modern, yet comfortable-looking home,\u201d remarks <\/span>Selling by Design-Staging<\/span><\/a>. \u201cThey appreciate an up-to-date appearance with touches of elegance and clearly designated spaces such as a home office, or a cozy patio area outside. We like to stage these areas to show a home\u2019s maximum usability. Staging spaces for work and play in a home definitely attract buyers.\u201d\u00a0<\/span><\/p>\n

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4. Boulder, Colorado: Stylized bar carts<\/span><\/h2>\n

\u201cOne small touch that gets rave reviews when staging homes in <\/span>Boulder, Colorado<\/span><\/a> is a perfectly styled bar cart either in the dining or living room. It sets the tone for entertaining with ease and has a fun, upscale feel and people can imagine having friends over,\u201d raves home stylists <\/span>A Change of Space<\/span><\/a>.<\/span><\/p>\n

5. Washington D.C: Oversized artwork is a must<\/span><\/h2>\n

Masterpiece Staging + Design<\/span><\/a> notes, \u201cIn <\/span>Washington D.C.<\/span><\/a>, monuments and museums are a part of everyone\u2019s daily \u2018visual vernacular\u2019 living in our nation\u2019s capital. Eyes here become accustomed to oversized art, despite the small size of most homes. With that concept in mind, we find using oversized art is one of the keys to setting the tone for the luxury staging.\u201d<\/span><\/p>\n

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6. Miami, Florida: Bring in light, trendy furniture, and warmth<\/span><\/h2>\n

\u201cEvery space either in a house, <\/span>a condo<\/span><\/a>, or an office is different. The modern style can be projected as simple and cold. However, good staging will always bring warmth and comfort. Good staging will showcase the room\u2019s focal point because every room has a focal point! Lastly, the staging has to be balanced with color, pattern or texture,\u201d shares <\/span>Miami, FL<\/span><\/a>-based <\/span>Clara Godbey Home Staging + Organizing<\/span><\/a>.<\/span><\/p>\n

7. Atlanta, Georgia: Minimalism is a must<\/span><\/h2>\n

\u201cHome staging in <\/span>Atlanta<\/span><\/a> has taken on the always emphasized \u2018less is more\u2019 concept,\u201d says <\/span>No Vacancy Home Staging Services<\/span><\/a>. \u201cWe are creating clean lines with neutral furnishings and minimal decor in our stagings from condos to high-end luxury homes in all price ranges. People are asking for staging that literally blends in where we are utilizing hushed tones of complex grays, sand, and various shades of blue in pillows and artwork for some subtle pops of color.\u00a0 Minimalism is in, and grandma\u2019s furniture and collectibles are out.\u201d\u00a0<\/span><\/p>\n

8. Honolulu, Hawaii: Combine coastal and urban flair<\/span><\/h2>\n

\u201cOur staging techniques focus on improving a property\u2019s appeal by transforming it into a welcoming and attractive home. It\u2019s about creating a feeling, a sense of lifestyle, and selling a dream. Our staging techniques are a fusion of coastal, island, and contemporary styles with an urban flair, inspired by the colors of the ocean, which are appealing to buyers who consider <\/span>living in Honolulu<\/span><\/a>,\u201d says <\/span>Inouye- Interior Decor & Luxury Home Staging Hawaii<\/span><\/a>.<\/span><\/p>\n

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9. Chicago, Illinois: Show multi-functionality of rooms<\/span><\/h2>\n

\u201cIn <\/span>Chicago<\/span><\/a>, having smaller-scale inventory that is appropriate for condominiums, townhouses, and apartments is a must. Along those same lines of smaller spaces, it is important to show the multi-functionality of rooms. For example, a family room could be staged with a seating area and play area for children, or a bedroom that functions as a guest room and office help buyers see the duality of the space,\u201d recommends locals <\/span>Haven Home Staging and Redesign, Inc<\/span><\/a>.\u00a0<\/span><\/p>\n

10. Indianapolis, Indiana: Showcase greenery and natural texture<\/span><\/h2>\n

\u201c<\/span>Indianapolis<\/span><\/a> is a uniquely cosmopolitan city in the sense there\u2019s still plenty of nature that has been preserved within the area, as well as the surrounding suburbs. It\u2019s not unusual to pass a few farms on your morning commute into the city or to see a Maserati passing a tractor on the highway,\u201d remarks <\/span>Elephant in the Room Home Staging| Redesign<\/span><\/a>. \u201cAs a result of this diversity, buyers are naturally drawn to greenery and texture in homes. I receive quite a few requests for roughly textured, imperfect wood pieces in a diverse range of homes, from the modern farmhouse and rustic industrial style homes to mid-century modern homes as well.\u201d\u00a0<\/span><\/p>\n

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11. Kansas City, Kansas: Embrace the \u201cmodern farmhouse\u201d look<\/span><\/h2>\n

Kansas City Home Stagers<\/span><\/a> notes, \u201cSome of the latest staging trends in <\/span>Kansas City<\/span><\/a> include the \u2018<\/span>modern farmhouse<\/span><\/a>\u2019 look. White kitchens are still the rage, warmed with brass and gold details from hardware to light fixtures. This new version of a transitional home features texture, including hand-scraped wood floors, cabinets to the ceiling, and a huge return to the classic subway tile with interesting sizes and textures to feel more modern. Marble countertops and quartz seem to appeal to most buyers keeping up with the lighter and brighter interiors. Although gray remains a very popular neutral color for staging, the new \u2018black\u2019 coming along is actually white.\u201d<\/span><\/p>\n

12. Louisville, Kentucky: Transitional and contemporary decor<\/span><\/h2>\n

\u201c<\/span>Louisville<\/span><\/a> has been a conventional city, but it is spreading its wings culturally, socially, and physically. This vibrancy is mirrored in the home with a transformation from traditional design style to transitional and contemporary d\u00e9cor. Staging has to morph homeowners\u2019 traditional styling into a fresh, upbeat design scheme to inspire today\u2019s Louisvillian buyer,\u201d notes <\/span>Home Detailing<\/span><\/a>, a home decorating service.<\/span><\/p>\n

13. New Orleans, Louisiana: Balance bright exteriors with neutral interiors<\/span><\/h2>\n

\u201c<\/span>New Orleans<\/span><\/a> is well known for its Creole cottages and historic mansions with colorful architecture mixing all possible styles,\u201d says <\/span>Hom Staging<\/span><\/a>. \u201cHomes have a bright explosion of colors from the outside, and as a staging expert, my purpose is to bring tranquility from the inside. Beige, neutrals, and whites are extremely demanding. The transitional trend is the ideal combination of the styles that houses need. The buyers like the warmth and comfort of the traditional style, which balances the color boom from the outside and the contemporary clean look.\u201d<\/span><\/p>\n

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14. Baltimore, Maryland: Soften steel with raw elements and warm lighting<\/span><\/h2>\n

\u201c<\/span>Baltimore<\/span><\/a> is historically known as being a city of industry. Developers are now salvaging original steel and using it in these new construction homes for railings, beams, and fireplace mantles,\u201d shares <\/span>Domus Design & Staging<\/span><\/a>. \u201cWhile that might sound a little cold and unwelcoming at first, that\u2019s where we come in and try to soften the industrial look with some raw elements like reclaimed wood and pair that with some chic warm lighting. Once the finishes and fixtures are selected, we then go and stage the property with a mix of contemporary and traditional furnishings.\u201d<\/span><\/p>\n

15. Boston, Massachusetts: Place furniture away from the walls<\/span><\/h2>\n

\u201cOne of the ways I like to make a room look larger is to furnish the space by floating the furniture away from the walls creating conversational settings. Many of the properties I stage in and around the <\/span>city of Boston<\/span><\/a> have a smaller square footage to work with. You would think spreading out the furniture close to the walls would make a room feel larger, but actually using this floating technique will open up the room making it feel more spacious,\u201d notes <\/span>Boston Modern Staging<\/span><\/a>.<\/span><\/p>\n

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16. Detroit, Michigan: Oversized art and rustic accents<\/span><\/h2>\n

Impact Home Staging Experts<\/span><\/a> shares, \u201cWith the revitalization of <\/span>Detroit<\/span><\/a> and the popularity of \u2018loft living\u2019 we have found that rustic accents and oversized art are important pieces in our staging arsenal. These are very appealing to a younger buyer, who is the targeted consumer in this type of construction. Scale for these same spaces is usually smaller and more casual.\u201d<\/span><\/p>\n

17. Ann Arbor, Michigan: Buffalo Checks, textured throws, and vintage pillows<\/span><\/h2>\n

\u201cHere in <\/span>Ann Arbor<\/span><\/a>, the mindset is more of practicality and function of space,\u201d remarks stagers <\/span>Bloom that Room<\/span><\/a>. \u201cFor the kitchen, laundry, and mudroom areas, ceramic plank flooring is a practical alternative to real wood floors. It gives the look of hardwoods but with the durability and ease of maintenance of tile that can take the abuse from the snow and mud that\u2019s trekked indoors. Neutral grays continue as a top choice for wall colors, but the trend is adjusting to warmer taupes and shades of blues for upholstered furniture, area rugs, and accessories. Finally, buyers love buffalo checks, textured throws, and vintage design-inspired pillows.\u201d<\/span><\/p>\n

18. Las Vegas, Nevada: Integrate pops of metallic and mirrors<\/span><\/h2>\n

\u201cIn the <\/span>city of Las Vegas<\/span><\/a>, we see staging and home d\u00e9cor moving away from the traditional style and toward a more contemporary and modern style of design. With all of the glitz and glamour on the Las Vegas strip, we like to use pops of metallics, mirrors, and gold accents to \u2018wow\u2019 our buyers. In staging, we have to design our homes to appeal to the most buyers, so we tend to use a very neutral palette like gray and white and then add pops of silver, chrome, and gold in our art and accessories, trays, vases, accents, and mirrors to make a space feel much larger,\u201d shares <\/span>Intuitive Solutions Home Staging<\/span><\/a>.<\/span><\/p>\n

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19. Albuquerque, New Mexico: Use neutral colors and natural elements<\/span><\/h2>\n

\u201cIn <\/span>Albuquerque<\/span><\/a>, buyers are looking for an updated, modern feel while still keeping a bit of the enchantment of the southwest in the design,\u201d says <\/span>Sucasa Staging<\/span><\/a>. \u201cWe use a lot of neutral colors and natural elements. We use neutral colors like white, cream, tan, and gray and natural elements like sticks, palms, cactuses, and greenery to add texture and interest to the space.\u201d<\/span><\/p>\n

20. Raleigh, North Carolina: Don\u2019t neglect the outdoors<\/span><\/h2>\n

Showhomes Raleigh<\/span><\/a>, an interior design service, notes, \u201c<\/span>Raleigh<\/span><\/a> is considered a hub of the South, and with four moderate seasons, outdoor living is a crucial part of enjoying life in the Triangle area of North Carolina. Always consider how important staging your exterior spaces are when selling your home. Many sellers focus on the inside of the house, and neglect the exterior living spaces. Front porch, rear deck, and screened-in patios are all critical aspects to consider when staging your home for sale and allowing buyers to visualize the true potential that your home offers.\u201d\u00a0<\/span><\/p>\n

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21. Columbus, Ohio: Use unique pieces to create emotional connections<\/span><\/h2>\n

\u201c<\/span>Downtown Columbus<\/span><\/a> is in the middle of a revitalization, with historic beauties being brought back to life for a new generation of buyers. Buyers are drawn to comfortable, transitional furnishings mixed in with unique pieces that pay homage to the past \u2013 like leaning a leaded glass window on a mantle, placing a framed historical map of the neighborhood in a foyer, or putting a cool old rotary phone on a desk in the office. These unique touches make staged properties stand out and create emotional connections for buyers,\u201d raves <\/span>Sanctuary Staging<\/span><\/a>.<\/span><\/p>\n

22. Cleveland, Ohio: Create height on counters to add drama<\/span><\/h2>\n

Helpful Home Staging<\/span><\/a> shares, \u201c<\/span>Cleveland<\/span><\/a>, also known as the \u2018forest city,\u2019 often has gray skies, so our rooms need extra color to really enhance them. Many of our homes are older and smaller, but simple white towels in a bathroom don\u2019t do it. I like to add height on the counters to add drama then tie in color with art, towels, or shower curtains.\u201d\u00a0\u00a0<\/span><\/p>\n

23. Oklahoma City, Oklahoma: Utilize furniture arrangement to showcase the outdoors<\/span><\/h2>\n

\u201cBuyers in <\/span>Oklahoma City<\/span><\/a> love the feeling of a cozy and spacious home. They also enjoy having the outdoors come inside,\u201d remarks <\/span>McKasson Interiors<\/span><\/a>. \u201cWith this in mind, as I am staging a home, I work to give homes an open feel by using furniture placement and strategically placing accessories in areas that will lead the buyer\u2019s eyes to the outside space or to an interesting aspect of the home. This creates a larger appearing living space. Furniture arrangement and styles can lead to a cozy feel through the use of different textures and colors.\u201d<\/span><\/p>\n

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24. Portland, Oregon: Add industrial pieces and Moroccan rugs<\/span><\/h2>\n

\u201cThe <\/span>Portland market<\/span><\/a> is known for being pretty hip, so I like to add industrial pieces with more classic sofas and chairs. When staging with bookshelves, desks, or coffee tables and side tables, I like to use pieces that have reclaimed wood or pipe\/metal frames that give it a more modern edgy feel. Also using Moroccan-style area rugs and textiles are well received in the Portland market right now,\u201d says <\/span>Furnish Staging<\/span><\/a>.<\/span><\/p>\n

25. Philadelphia, Pennsylvania: Hardwood floors<\/span><\/h2>\n

\u201cBuyers in <\/span>Philadelphia<\/span><\/a> love homes with hardwood floors because they are timeless, look great, can outlast carpet, are easier to keep clean since they don\u2019t hold allergens or stains like carpets, and are an attractive selling feature no matter the price point of the home,\u201d\u00a0 shares <\/span>Organized by Design<\/span><\/a>.<\/span><\/p>\n

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26. Pittsburgh, Pennsylvania: Juxtapose modern design with historic decor<\/span><\/h2>\n

Abode<\/span><\/a> notes, \u201cPittsburgh is a city rich in history, with beautiful old homes and unique architecture. Buyers really respond to a mixture of vintage pieces (especially furniture) mixed with contemporary textiles and decor. For example, we may pair a graphic printed throw pillow and sheepskin with a vintage Eames-style lounger. I feel that buyers respond to spaces that illustrate how to live a modern lifestyle in a historic <\/span>Pittsburgh home<\/span><\/a>.\u201d<\/span><\/p>\n

27. Providence, Rhode Island: Remove dated items and add personality<\/span><\/h2>\n

\u201cIn <\/span>Providence<\/span><\/a>, a staged room needs to be three things: on trend, warm, and purposeful,\u201d remarks <\/span>Ready to Show It<\/span><\/a>. \u201cRemove the most dated item in a room and replace it with a current top-selling piece or accessory. Remember, you are selling a home \u2013 not a hotel room. Add a few well-placed personal touches, define a room\u2019s purpose to one job, and take that desk out of the bedroom.\u201d\u00a0\u00a0<\/span><\/p>\n

28. Charleston, South Carolina: Arrange open floor plans and showcase luxury touches<\/span><\/h2>\n

\u201c<\/span>Charleston<\/span><\/a> home buyers want to see luxury finishes that are both functional and comfortable \u2013 large showers with overhead rainfall; kitchens with an abundance of natural light; and light fixture packages that complement the architecture of the home,\u201d says <\/span>Carolina Spaces<\/span><\/a>. \u201cThe most preferred colors in new construction, updating materials, and paint are neutrals mixed with whites. Popular accent colors are all shades of blue.\u201d<\/span><\/p>\n

\u201cBuyers want an <\/span>open floor plan<\/span><\/a>, but they get confused about how to layout furniture. Builders and sellers need to furnish the open living, kitchen, and eating areas at a minimum in vacant houses. Sellers are selling square footage; they should never show wasted space.\u201d\u00a0<\/span><\/p>\n

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29. Nashville, Tennessee: Clean lines and musical decor<\/span><\/h2>\n

\u201cBuyers prefer clean and simple lines in decor, so our staging color story is grounded in neutral backgrounds with pops of color, drawing the focus to the features of the space. And because <\/span>Nashville<\/span><\/a> is the Music City, it is appealing to buyers when we include art or accessories that gives nod to our musical heritage,\u201d recommends <\/span>Superior Construction and Design<\/span><\/a>.<\/span><\/p>\n

30. Memphis, Tennessee: Showcase your entryway<\/span><\/h2>\n

\u201cSoutherners in <\/span>Memphis<\/span><\/a> are known for our hospitality. So, we pay particular attention to entryways in our staging projects, remarks <\/span>Bee Inspired Staging<\/span><\/a>. \u201cThe entry is a house\u2019s greeting. It sets the tone for the house and grabs the buyer immediately. When staging a foyer, we like using soft lighting and greenery to bring life into the entrance. We usually hang a mirror for reflection or a beautifully painted canvas.\u201d<\/span><\/p>\n

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31. Houston, Texas: Stage a room as a home office<\/span><\/h2>\n

Home Staging for Houston<\/span><\/a> shares, \u201cReal estate developers all over <\/span>Houston<\/span><\/a> are building new construction properties with the inclusion of home offices. Real estate investors are renovating homes, tearing down walls, and opening the main living area to one large open space where we as home stagers will include the addition of a staged home office in that space.\u201d<\/span><\/p>\n

32. Salt Lake City, Utah: Adding rugs, art, and small objects that feel personal<\/span><\/h2>\n

\u201cThe most successful staging is making a space feel like it hasn\u2019t been staged at all. Making the space feel lived in and cozy is really important. Adding rugs, art and small objects that feel personal like books and knick-knacks help buyers to imagine how they could live there with their own things,\u201d notes <\/span>Salt Lake City<\/span><\/a>-based <\/span>City Home Collective<\/span><\/a>.<\/span><\/p>\n

33. Burlington, Vermont: Maximize light by removing valances<\/span><\/h2>\n

\u201cIn <\/span>Burlington<\/span><\/a>, there is not a lot of sunlight, so it\u2019s important to maximize light that comes through the windows. This means, removing all valences and stacking drapes on the walls rather than over the windows. In addition, cut shrubs and outdoor plants, so they don\u2019t block out the sunlight.<\/span><\/p>\n

The key to staging a home is to showcase the house, not your things. If items are too unique or unusual, buyers will remember the stuff, not the house. If they don\u2019t remember the house, they won\u2019t buy it,\u201d says <\/span>Design Matters<\/span><\/a>.<\/span><\/p>\n

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34. Alexandria, Virginia: Paint walls a light gray<\/span><\/h2>\n

\u201cBuyers in The <\/span>Alexandria, Virginia<\/span><\/a> area tend to prefer a neutral palette,\u201d remarks <\/span>Design Box<\/span><\/a>. \u201cLight gray walls are very current; it opens the space and provides a great backdrop for furniture and art. We love using Sherwin Williams Gray Screen SW 7071. Every property we stage using this color looks great.\u201d<\/span><\/p>\n

35. Bellevue, Washington: White, light, and bright is the goal<\/span><\/h2>\n

\u201cWhite, light, and bright is our goal,\u201d shares <\/span>Bellevue-area<\/span><\/a>-based <\/span>Open House Staging<\/span><\/a>. \u201cWe stick to neutrals, wonderful textures, and small pops of color. Buyers want help figuring out spaces, so we show how a room can be laid out or even reinvented. Perhaps a space off a kitchen was an eating area, but now we create a small family room or sitting room. We make certain we create a clean, fresh look for every space.\u201d\u00a0<\/span><\/p>\n

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36. Seattle, Washington: Up-cycling industrial objects<\/span><\/h2>\n

\u201cThe Pacific Northwest is known for its dedication to green building and eco-consciousness. One of the staging styles we find to be a must-have in <\/span>Seattle homes<\/span><\/a> is the up-cycling of found or industrial objects into art or usable furnishings. This aesthetic appeals to a broad variety of people, whether they be <\/span>first-time home buyers<\/span><\/a> or those in the <\/span>luxury home market<\/span><\/a>. These items make a statement and ensure conversation,\u201d remarks <\/span>Rosichelli Design<\/span><\/a>.<\/span><\/p>\n

37. Milwaukee, Wisconsin: Add pops of white<\/span><\/h2>\n

Locals <\/span>Milwaukee Home Design and Organizing<\/span><\/a> share, \u201c<\/span>Milwaukee area homes<\/span><\/a> have lots of stained wood and brick. But to keep with the trend, we suggest adding pops of white. For example, painting a staircase or railing. With brick, unless it is our signature Cream City Brick \u2013 we recommend painting fireplaces white and leaving mantels a natural wood.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

What is the best way to stage your home? Redfin asked 37 experts all over the U.S to share their secrets. From bringing in modern decor and art to stylized bar carts, see what they had to 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