{"id":63396,"date":"2022-03-28T09:09:45","date_gmt":"2022-03-28T16:09:45","guid":{"rendered":"https:\/\/www.redfin.com\/blog\/?p=63396"},"modified":"2023-09-05T08:22:53","modified_gmt":"2023-09-05T15:22:53","slug":"impress-buyers-with-virtual-staging","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/blog\/impress-buyers-with-virtual-staging\/","title":{"rendered":"Virtual Staging: An Innovative Way to Impress Buyers"},"content":{"rendered":"

In a virtual age, where you can <\/span>tour homes online<\/span><\/a> and <\/span>purchase a home sight-unseen<\/span><\/a>, why wouldn\u2019t you consider virtual staging as a way to market your home to potential buyers? As more home sellers turn to virtual staging, you might be wondering, is virtual staging worth it? How does virtual staging compare to traditional staging? And how much does virtual staging cost? We\u2019ll explain everything you need to know to help you determine whether virtual staging is the right alternative for you.<\/span><\/p>\n

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What is virtual staging?<\/span><\/h2>\n

Virtual staging, like traditional staging, is decorating a property to showcase its best features and qualities to make it more attractive to homebuyers. But as the name implies, virtual staging<\/a> is done with a computer. There\u2019s no real furniture, area rugs, potted plants, or other d\u00e9cor involved. Professional virtual stagers digitally insert decorative elements in high-resolution photos to show an empty room\u2019s full potential.<\/span><\/p>\n

HAUS Media Group<\/span><\/a> says, \u201cVirtual staging is the future. There are simply more resources available in a virtual environment than when working with suppliers, stagers and designers. Even homes with an unlimited design budget are limited by the laws of supply and availability whereas a virtual environment has unlimited access to all types of furnishings and hard goods. We use virtual staging to help interior designers see various design ideas before implementing their final plan as well as helping prospective homebuyers visualize living spaces in a proper scale. An empty space doesn\u2019t give an accurate representation of a home, using virtual staging allows the homebuyer to see themselves in the home.”<\/span><\/p>\n

Virtual staging vs. traditional staging<\/span><\/h2>\n

According to the <\/span>National Association of Realtors\u00ae<\/span><\/a>, 82 percent of buyers\u2019 agents say that staging makes it easier for buyers to visualize themselves living in a home. As many as 38 percent of sellers\u2019 agents say that they stage all their clients\u2019 homes before listing. Since the benefits of staging can directly impact listing performance, virtual staging was developed to give the same benefits for home sellers looking for an alternative to traditional staging.<\/span><\/p>\n

With that said, virtual staging may help sell a home faster and for more money \u2013 but only if it\u2019s done right. You still need to hire a professional who knows how to take good listing photos and work with a reputable company with a great portfolio of completed work.\u00a0<\/span><\/p>\n

Jonathan Davis of <\/span>Spaces808<\/span><\/a>, a <\/span>Hawaii<\/span><\/a>-based real estate photography company says, \u201cVirtual staging has helped our clients get their listing ready to market in a fraction of the time and reduce the cost it takes to physically stage a place. Our clients are no longer dependent on the schedule of a busy stager, supply chain issues, and long wait times for furniture to be delivered. Plus, we can make changes on the fly or stage a space in multiple styles to accommodate for different styles of different target markets. Just make sure your photographer captures the right angles of the space that will be staged. As staging photos that didn\u2019t have design in mind will be difficult to get right.\u201d<\/span><\/p>\n

\u201cHome staging is the process of expertly dressing up a room to appeal to buyers\u2019 aesthetic tastes,\u201d comments <\/span>LYSTPROS<\/span><\/a>. \u201cFurniture, art, and lighting are all popular styling techniques that can make a property sell faster and at a higher price. Traditionally, this has meant staging in a very real sense of the word. Interior designers would, in the past, lug in furnishings and d\u00e9cor to style a room. Virtual staging eliminates this completely. And you can be ready for your listing when the photography is sent.\u201d<\/span><\/p>\n

What homes is virtual staging best suited for?<\/span><\/h2>\n

Virtual staging won\u2019t work for all homes, and in many cases, <\/span>traditional staging<\/span><\/a> may be a better choice. However, it can be a huge benefit if it\u2019s done properly for the following types of homes:<\/span><\/p>\n