{"id":10377,"date":"2013-01-02T08:12:37","date_gmt":"2013-01-02T16:12:37","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/?p=10377"},"modified":"2020-10-05T13:12:23","modified_gmt":"2020-10-05T20:12:23","slug":"redfin_on_techcrunch_the_maximum_beautiful_product","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/redfin_on_techcrunch_the_maximum_beautiful_product\/","title":{"rendered":"Redfin on TechCrunch: The Maximum, Beautiful Product"},"content":{"rendered":"<p>Happy New Year! On the last day of 2012, Redfin published <a href=\"http:\/\/techcrunch.com\/2012\/12\/31\/the-maximum-beautiful-product\/\">The Maximum, Beautiful Product<\/a>, a TechCrunch post questioning whether the <a href=\"http:\/\/theleanstartup.com\/\">lean startup&#8217;s relentlessly incremental approach<\/a> to shipping the minimum viable product is likely to lead to big technology breakthroughs:<\/p>\n<p><em>If Steve Jobs had shipped the minimum viable iPhone, might we have concluded that people preferred a keyboard? If Tesla had manufactured the minimum viable car, would anyone still be driving it?<\/em><\/p>\n<p><em>Maybe the\u00a0<a href=\"https:\/\/redfin.com\/blog\/2008\/09\/honey_i_shrunk_the_startups_guide_for_scoring_techcrunch_50_at_home.html\" target=\"_blank\" rel=\"noopener noreferrer\">reason we don\u2019t<\/a>\u00a0have big ideas is because our entire approach to building them is sometimes so frugal with time, money, and belief. Lean startup techniques have revolutionized how we build software, but the lean startup has also turned the a startup\u2019s only initial asset \u2013 the conviction that an idea will work \u2014 into a villain rather than the hero. This is why we so often see startups pivot rather than persevere.<\/em><\/p>\n<p>It also talks about &#8220;the beast at the back of your mind always yelling &#8216;FASTER, FASTER,&#8217; so loud that the little poet in there hardly has a moment to think.&#8221; It was the second time we appeared on TechCrunch in December, <a href=\"http:\/\/techcrunch.com\/2012\/12\/19\/online-real-estate-brokerage-redfin-on-track-for-50m-in-2012-revenue-amps-up-social-and-mobile-tools\/\">the first being an interview<\/a> about <a href=\"https:\/\/redfin.com\/collections\">Redfin Collections<\/a>, our new feature for sharing pretty pictures of homes for sale:<\/p>\n<p>Despite coming out late in the day on New Year&#8217;s Eve, the post about product design was shared by more than a thousand people, especially designers and engineers, which surprised me since I almost didn&#8217;t publish it at all.<\/p>\n<p>A combination of factors, including just being busy with work, the way I feel about the Internet since being on the wrong side of a mob, and the broadening of this blog&#8217;s audience, got me a little shy about blogging.<\/p>\n<p>Thanks to Michael Arrington for giving me a little push.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Happy New Year! On the last day of 2012, Redfin published The Maximum, Beautiful Product, a TechCrunch post questioning whether the lean startup&#8217;s relentlessly incremental approach to shipping the minimum viable product is likely to lead to big technology breakthroughs: If Steve Jobs had shipped the minimum viable iPhone, might we have concluded that people [&hellip;]<\/p>\n","protected":false},"author":13210,"featured_media":12373,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[102,7],"dashboard":[],"coauthors":[],"class_list":["post-10377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-smart-home-tech","tag-startup-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Redfin on TechCrunch: The Maximum, Beautiful Product - Redfin Real Estate News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redfin.com\/news\/redfin_on_techcrunch_the_maximum_beautiful_product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redfin on TechCrunch: The Maximum, Beautiful Product\" \/>\n<meta property=\"og:description\" content=\"Happy New Year! On the last day of 2012, Redfin published The Maximum, Beautiful Product, a TechCrunch post questioning whether the lean startup&#8217;s relentlessly incremental approach to shipping the minimum viable product is likely to lead to big technology breakthroughs: If Steve Jobs had shipped the minimum viable iPhone, might we have concluded that people [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redfin.com\/news\/redfin_on_techcrunch_the_maximum_beautiful_product\/\" \/>\n<meta property=\"og:site_name\" content=\"Redfin Real Estate News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/redfin\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-02T16:12:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-05T20:12:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2013\/01\/MediaLogos_0051_TechCrunch.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Glenn Kelman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@redfin\" \/>\n<meta name=\"twitter:site\" content=\"@redfin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glenn Kelman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/redfin_on_techcrunch_the_maximum_beautiful_product\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/redfin_on_techcrunch_the_maximum_beautiful_product\\\/\"},\"author\":{\"name\":\"Glenn Kelman\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#\\\/schema\\\/person\\\/e9aeac4a4bba86fdea8b35bc1eee3bf5\"},\"headline\":\"Redfin on TechCrunch: The Maximum, Beautiful Product\",\"datePublished\":\"2013-01-02T16:12:37+00:00\",\"dateModified\":\"2020-10-05T20:12:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/redfin_on_techcrunch_the_maximum_beautiful_product\\\/\"},\"wordCount\":306,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/redfin_on_techcrunch_the_maximum_beautiful_product\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redfin.com/news\\\/wp-content\\\/uploads\\\/2013\\\/01\\\/MediaLogos_0051_TechCrunch.jpg\",\"keywords\":[\"Smart Home Tech\",\"Startup Culture\"],\"articleSection\":[\"Company News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redfin.com/news\\\/redfin_on_techcrunch_the_maximum_beautiful_product\\\/#respond\"]}],\"copyrightYear\":\"2013\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/redfin_on_techcrunch_the_maximum_beautiful_product\\\/\",\"url\":\"https:\\\/\\\/www.redfin.com/news\\\/redfin_on_techcrunch_the_maximum_beautiful_product\\\/\",\"name\":\"Redfin on TechCrunch: The Maximum, Beautiful Product - 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Prior to joining Redfin, he was a co-founder of Plumtree Software, a Sequoia-backed, publicly traded company that created the enterprise portal software market. In his seven years at Plumtree, Glenn at different times led engineering, marketing, product management, and business development; he also was responsible for financing and general operations in Plumtree's early days. Prior to starting Plumtree, Glenn worked as one of the first employees at Stanford Technology Group, a Sequoia-backed start-up acquired by IBM. 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