{"id":163,"date":"2007-04-26T06:20:40","date_gmt":"2007-04-26T13:20:40","guid":{"rendered":"http:\/\/devredfin-deploy.coolblueweb.net\/2007\/04\/bust_out_the_chowda_redfin_stops_the_the_wheel_of_death.html"},"modified":"2020-10-05T13:12:53","modified_gmt":"2020-10-05T20:12:53","slug":"bust_out_the_chowda_redfin_stops_the_the_wheel_of_death","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/bust_out_the_chowda_redfin_stops_the_the_wheel_of_death\/","title":{"rendered":"Bust Out the Chowda! Redfin Stops the The Wheel of Death"},"content":{"rendered":"

Ahoy Redfin friends! Sorry to have been so quiet this month. We’ve been working on a pretty blue site<\/a> with a pretty new logo<\/a>, which we just rolled out to our first East Coast market!
\n\"Boston%20Real%20Estate.jpg\"<\/a><\/p>\n

We’ll do whatever it takes<\/a> to look like we belong out there: start a gang, eat a grinder, drive crazy, tell people off, curse in Yiddish, argue baseball, take the subway, shovel snow, double-bolt the door, “trust nobody,” scurry past weathered graveyards, dream of Florida, read the Sunday Times til noon.
\n\"NECN.gif\"<\/a>
\nWe hope everybody in Boston likes the new site. We know it couldn’t come soon enough. Just last week in a flatulent Oakland gym, an old friend seized my puny pecs and – almost crouching, shoulders hunched, chin raised in some frenzy of hope – said, “you must stop the wheel of death.”
\n\"SteveHong.gif\"
\n“Wheel of death?” I said.
\n“The little wheel that spins forever while you’re searching for houses.”
\n “Oh yeah. It sucks.”
\n“IT SUCKS ***!” he said.<\/p>\n

We promised to speed things up a bit. And along the way we made a lot of other improvements, too:
\n\"40video.jpg\"<\/a><\/p>\n

–> We expanded to Boston<\/strong>, home of Yankee commission-chizzlers and birthplace of Redfin’s founding text, Self-Reliance (“imitation is suicide.”)
\n–> We dumped the old house-in-a-circle logo<\/strong> to avoid a lawsuit from Move.com, who told us they thought of using a house logo first. Hopefully, the new look will also allow us to sell more Redfin jerseys.
\n–> We made the map larger<\/strong>, and hid all the search options, so they only show up when you click on the search box.
\n–> We made the map expandable<\/strong>, so it takes up all the screen you got. There’s also a “centerfold” view (click Change View | Map Only).
\n–> We made the property photos bigger<\/strong> and moved them off to the side so they don’t slow you down.
\n–> We got rid of the tabs and frames<\/strong> that were driving everyone crazy and we made the back button work.
\n–> We raised prices<\/strong> on Redfin Direct for Sellers, from $2,000 to $3,000, which we said all along we’d do once we get a few listings (we now have over 100).
\n–> We got new signs<\/strong>, which are getting installed on Friday. They look good enough to steal.
\n–> We didn’t support Safari<\/strong>, because our technology partners don’t support Safari yet. And we still have a long ways to go on performance too. But, as the Beatles would say, it’s getting better all the time…<\/p>\n

And we’ve had plenty of adventures in the meantime, too, including:
\n–> The first day of spring<\/strong> in Boston, which has revolting food, but proud<\/a>, odd people<\/a>, who hopefully want to buy homes online
\n–> A half-meeting with Katie Couric<\/strong>, who seems very nice to everyone around her, and much happier off-camera.
\n–> A Redfin.com demo with a former pro basketball center and his Great Dane<\/strong>. His reaction: “LOOKS LIKE ZILLOW.”
\n–> A spread in Wired Magazine<\/a> about our blogging, and a San Francisco Chronicle caricature<\/a> of a Redfin crusader lancing houses from a horse.
\n\"KemlanonHorse.gif\"<\/a>
\nLet us know what you think of the logo, the big map, the new site. And thanks to everyone at Redfin who put it all together. You are magnificent.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ahoy Redfin friends! Sorry to have been so quiet this month. We’ve been working on a pretty blue site with a pretty new logo, which we just rolled out to our first East Coast market! We’ll do whatever it takes to look like we belong out there: start a gang, eat a grinder, drive crazy, […]<\/p>\n","protected":false},"author":13210,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[],"dashboard":[],"coauthors":[],"class_list":["post-163","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"\nBust Out the Chowda! Redfin Stops the The Wheel of Death - Redfin Real Estate News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redfin.com\/news\/bust_out_the_chowda_redfin_stops_the_the_wheel_of_death\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bust Out the Chowda! Redfin Stops the The Wheel of Death\" \/>\n<meta property=\"og:description\" content=\"Ahoy Redfin friends! Sorry to have been so quiet this month. We’ve been working on a pretty blue site with a pretty new logo, which we just rolled out to our first East Coast market! 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