{"id":211,"date":"2007-07-26T17:22:47","date_gmt":"2007-07-27T00:22:47","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/2007\/07\/the_naked_truth_goes_straight_to_video.html"},"modified":"2020-10-05T13:12:52","modified_gmt":"2020-10-05T20:12:52","slug":"the_naked_truth_goes_straight_to_video","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/the_naked_truth_goes_straight_to_video\/","title":{"rendered":"The Naked Truth Goes Straight to Video&#8230;"},"content":{"rendered":"<p><span style=\"font-size: x-small\"><a href=\"https:\/\/redfin.com\/blog\/2007\/07\/we_had_such_a_nice_time.html\">The Naked Truth<\/a> video is up, on Mixpo instead of YouTube, so we could stream the entire 56:53. This is your chance to hear five great journalists and bloggers talking about how entrepreneurs talk to them. Greg Gottesman from Madrona moderated.<\/span><\/p>\n<p><span style=\"font-size: x-small\"> <\/span><span style=\"font-size: x-small\"> <\/span><span style=\"font-size: x-small\"> <\/span><span style=\"font-size: x-small\">In case you don\u2019t have an hour to watch the whole thing, we\u2019ve summarized the juicy bits.<\/span><\/p>\n<p><span style=\"font-size: x-small\"> <\/span><\/p>\n<p><span style=\"font-size: x-small\">FV is Fred Vogelstein from Wired, JC is John Cook from the Seattle PI, MA is Michael Arrington from TechCrunch, RB is Rebecca Buckman from the WSJ, TD is Tricia Duryee from the Seattle Times.<\/span><\/p>\n<p>*~*~*~*~*<\/p>\n<p>5:15, MA: If you have a really cool product it doesn\u2019t matter how much of a buffoon you are, it\u2019s going to get written about.<\/p>\n<p>5:45, MA: Get rid of all the marketing crap that you\u2019ve learned\u2026 Start with MySpace and say it\u2019s different in this way or that way.<\/p>\n<p>6:30, RB: What we do and what Michael does is now very, very different. The considerations are very different for a blog, a newspaper, a monthly magazine.<\/p>\n<p>8:05, FV: Essentially what all of us do is we traffic in smart people.<\/p>\n<p>9:36, JC: I would encourage everyone to give me the scoop first\u2026 I don\u2019t get bent out of shape if it gets pitched to both [PI and Seattle Times] organizations.<\/p>\n<p>11:06, TD: If you\u2019re trying to pitch something for the largest newspaper, things trickle down hill.11:55, RB: What we like to do is bigger-picture trend stories&#8230; if it has been mentioned in other publications or other blogs, that\u2019s ok, we can use that as a news-peg\u2026 but the Journal is very picky, as far as if the trend story has been written somewhere else, we\u2019re not going to do it.<\/p>\n<p>13:30, TD: Even if you send us a press release and you don\u2019t hear back from us, it\u2019s not like we just hit delete and are not even reading it\u2026 If I get five e-mails on a similar topic, I can see that the trend is happening\u2026<\/p>\n<p>14:30, MA [on PR firms]: Some PR firms are ok and some flat out lie manipulate and steal to get what they want. They think that we care a lot about exclusives\u2026 I don\u2019t really care about exclusives, because I feel like if I write a better story, because I\u2019m a blogger I have a natural advantage because others blogs links to each other\u2026 I don\u2019t care that much about exclusives\u2026 what I don\u2019t want to be is second\u2026 I don\u2019t mind being the same time as everybody else.<\/p>\n<p>16:25, RB: I would think for me a scoop is more what we call a concept scoop\u2026 it\u2019s more like, hey, you\u2019re the first publication that connected these dots and put the concept scoop together.<\/p>\n<p>17:30, FV: A handful [of pr firms] can pick up the phone and call me and  say they\u2019re having a dinner with such and such company I\u2019ve never heard of and because I know they\u2019ve taken the time to be serious about choosing their clients, I\u2019ll probably go. If you wind up getting a PR for the sake of lightening your work load I think that\u2019s probably a mistake, you guys are the best sales men for your ideas and your companies.<\/p>\n<p>19:00, FV: Every once and a while just to be evil if I know the CEO, I\u2019ll call the CEO up and say you know you should fire your PR firm.<\/p>\n<p>20:00, JC: I\u2019m always looking for a news hook. For me a lot of the times that news hook is a financing event\u2026 just because a financing event is a transformative event in a company\u2019s history.<\/p>\n<p>20:45, MA:  A lot of times, I\u2019m not super-interested in hearing a PR rep\u2019s idea of a trend and how their video site fits into it. I feel like it\u2019s my job to come up with that.<\/p>\n<p>22:30, FV [on how to approach a journalist]: Become a source of mine, tell me what is going on in the industry that you\u2019re starting your company in. Tell me about the VC\u2019s that are smart and the VC\u2019s that are dumb.<\/p>\n<p>23:00, MA: [Michael calls out Fred on giving more coverage to his sources, since Michael has been criticized for making the same comment before.]<\/p>\n<p>24:15, RB: Not only can it suck your wallet dry, I feel like PR firms can suck the life out of you\u2026 If you\u2019re an entrepreneur, you\u2019re doing it for a reason, and if that kind of interest and passion is relayed to us, that makes us more interested in what you\u2019re doing.<\/p>\n<p>25:00,TD: Don\u2019t worry about being completely polished.<\/p>\n<p>25:20, TD [responding to a question about how to spin a journalist]: Why do you want to spin us? Are you doing something illegal?<\/p>\n<p>27:15, JC [on ducking a question]: If there\u2019s information that you don\u2019t want to share, just tell me I can\u2019t comment on that and leave it at that\u2026 just be straight up.<\/p>\n<p>28:45, MA [on how to prepare for an interview]: Get the CEO on phone, you [as a PR rep] are not going to be able to know the product to the detail I want to hear about. If you\u2019re the CEO, it doesn\u2019t really matter, you know the product, I\u2019m going to dig it out of you\u2026 I like to disrupt the story immediately by asking random questions\u2026 and try not to waste time\u2026 Some times a five minute conversation leads to a much better story than an hour conversation would.<\/p>\n<p>30:50, RB: The worst thing is when you\u2019re talking, they say something really interesting and then AFTER they say it, they say you can\u2019t print that, that\u2019s off the record.<\/p>\n<p>32:05, FV [on if you screw up on the record]: You beg.<\/p>\n<p>33:15, JC [on takign something off the record]: If it\u2019s really important to the story, I will fight to get that in there. If it\u2019s a guy that just misspeaks, and says something silly, I\u2019m going to cut him some slack.<\/p>\n<p>34:30, MA: I have two sets of negotations when I talk to an  entrepeneur, one is tell me everything, and two is now ok tell me what you\u2019re ok with me printing.<\/p>\n<p>36:45, TD: if the facts are wong, you should let us know immediately\u2026 [But if it\u2019s just an opinion from another source you don\u2019t like,] that\u2019s the breaks when you\u2019re talking to a reporter.<\/p>\n<p>37:33 JC: I really like follow-up after an interview\u2026 you have it in e-mail which is easy to access.<\/p>\n<p>40:00 FV [on the company that is the best at PR]: I\u2019d say Microsoft [laughter].<\/p>\n<p>40:15 JC: I APPRECIATE SCOOPS.<\/p>\n<p>43:40, RB: We have some very, very high ethical standards at the Journal and that\u2019s something that everybody who works there is very proud of.<\/p>\n<p>46:00, MA: A lot of the young entrepreneurs are a little bit nuts in Silicon  Valley, I actually forget the name of the disease they have, they\u2019re so smart they cannot communicate with other human beings\u2026 literally people have this. They\u2019re always a lot of trouble.<\/p>\n<p>46:40, FV [on the most surreal interview]: I got to interview Jeff Bezos jumping on a trampoline\u2026 yes we were naked.<\/p>\n<p>48:00, FV on getting into TechCrunch or Wired: It\u2019s just personal, we hate you [laughter].<\/p>\n<p>48:25, MA: It\u2019s not their fault, it\u2019s your fault. You can\u2019t force this stuff\u2026 spending more money on PR is not going get into these publications\u2026 I mean it\u2019ll get you into mine, I\u2019ll write about you [laughter].<\/p>\n<p>49:30, FV [on focusing first on the trade press]: Success breeds success\u2026 that\u2019s exposure we\u2019re all going to see. Whenever I try to get up to speed\u2026 I\u2019ll pull tons of stories.<\/p>\n<p>52:40, MA [on the importance of entrepreneur\u2019s blogs]: I think it\u2019s really important. When you have a blog you become 100 times more important to me as a reader than you were before. Because you have your own voice and you can link back\u2026 I think every entrepreneur should have a blog.<\/p>\n<p>53:30, FV: It takes a huge amount of work. It absolutely builds credibility and it probably builds more credibility than any PR firm you could hire but it has to be reasonably transparent.<\/p>\n<p>54:50, RB [on what entrepreneurs\u2019 blogs are good]: [Redfin\u2019s] blog is excellent [screams of joy].<\/p>\n<p>55:25, JC: I do like the Redfin blog\u2026 I think Zillow does a really good job, they\u2019ve made it a really important part of their PR strategy and it shows.<\/p>\n<p>55:30, MA: Yeah, but don\u2019t break your own news on your own blog, give it to us [laughter among the panelists].<\/p>\n<p>That&#8217;s it! To read more, check out what <a href=\"http:\/\/blog.seattlepi.nwsource.com\/venture\/archives\/118854.asp\">John Cook<\/a>, <a href=\"http:\/\/www.design-kompany.com\/desk-notes\/806\/\">Dipika Kohli<\/a> and <a href=\"http:\/\/blog.seattletimes.nwsource.com\/techtracks\/archives\/2007\/07\/a_smattering_of_conversations_1.html\">Tricia Duryee<\/a> have to say&#8230;<\/p>\n<p>Our bonus link today comes via <a href=\"http:\/\/www.washingtonpost.com\/wp-dyn\/content\/article\/2007\/07\/16\/AR2007071601754_pf.html\">the Second Friend of Redfin from the Washington Post<\/a>: Attorneys for two United Arab Emirates leaders urged a federal judge Monday to dismiss a lawsuit filed on behalf of thousands of children forced to ride racing camels&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Naked Truth video is up, on Mixpo instead of YouTube, so we could stream the entire 56:53. This is your chance to hear five great journalists and bloggers talking about how entrepreneurs talk to them. Greg Gottesman from Madrona moderated. In case you don\u2019t have an hour to watch the whole thing, we\u2019ve summarized [&hellip;]<\/p>\n","protected":false},"author":13210,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[68],"dashboard":[],"coauthors":[],"class_list":["post-211","post","type-post","status-publish","format-standard","hentry","category-company-news","tag-local"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Naked Truth Goes Straight to Video... - Redfin Real Estate News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redfin.com\/news\/the_naked_truth_goes_straight_to_video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Naked Truth Goes Straight to Video...\" \/>\n<meta property=\"og:description\" content=\"The Naked Truth video is up, on Mixpo instead of YouTube, so we could stream the entire 56:53. This is your chance to hear five great journalists and bloggers talking about how entrepreneurs talk to them. Greg Gottesman from Madrona moderated. 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