{"id":249,"date":"2007-10-02T17:02:25","date_gmt":"2007-10-03T00:02:25","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/2007\/10\/making_real_estate_search_faster_and_more_local.html"},"modified":"2020-10-05T13:12:51","modified_gmt":"2020-10-05T20:12:51","slug":"making_real_estate_search_faster_and_more_local","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/making_real_estate_search_faster_and_more_local\/","title":{"rendered":"Making Real Estate Search Faster and More Local"},"content":{"rendered":"<p><strong>Some things are universal,<\/strong> such as when you click on a link you want an instant reaction.  Redfin\u2019s response time hasn\u2019t been as fast as we\u2019d like, so we\u2019ve released a new version that improves performance significantly.  It\u2019s on the site today.  You\u2019ll see much faster search, especially for past sales search.  <a href=\"http:\/\/battellemedia.com\/archives\/003076.php\">John Battelle\u2019s blog on what web users value<\/a> was influential in our decision to prioritize performance.<\/p>\n<p>We ran many different tests against our old user interface and the new one.  The chart below shows the performance gains across three browsers. In the case of Internet Explorer 6, we display listings on our map almost four times faster with the new version of our site. The performance gains are smaller but still significant for IE7 (<a href=\"http:\/\/www.microsoft.com\/windows\/ie\">download it<\/a>) and Firefox (<a href=\"http:\/\/www.mozilla.com\/en-US\/firefox\/\">download it<\/a>), both of which have better overall performance than IE6.<\/p>\n<p><a href=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2007\/10\/perf-chart.jpg\" title=\"perf-chart.jpg\"><img decoding=\"async\" src=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2007\/10\/perf-chart.jpg\" alt=\"perf-chart.jpg\" \/><\/a><\/p>\n<p>And we\u2019ve added a cool visual effect: during the (now shorter) search, you\u2019ll see a progress bar and houses will progressively pop up on the map.  For the techies among you, we\u2019ll be talking in more depth about the specific things we did to improve performance, including a good bit of data and commentary on our database switch, in an upcoming post on the <a href=\"http:\/\/devredfin-deploy.coolblueweb.net\/\">Redfin Developers\u2019 Blog<\/a>.<\/p>\n<p>Talking about speed of information, we\u2019ve also sped up the MLS integration (MLS systems are used by brokers to track all the open listings in an area).  In many cases we load new listings faster than the real estate sites used by the brokers, so our customers are the first to see newly listed properties.  In Southern California, we\u2019ve had issues with MLS data getting onto our site too slowly and we think we\u2019ve fixed those latency issues in San Diego, Orange County, and most parts of Los Angeles.  Our goal is to have all new listings in Southern California on Redfin within minutes, which is the type of performance we have in other markets.<\/p>\n<p>In this release, we\u2019ve also added lot outlines (see below) in Boston, Baltimore, and DC and updated the outlines in Seattle and California.  Finally, we\u2019ve added new map icons and links to driving directions on the property detail pages.<\/p>\n<p><a href=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2007\/10\/lot-outlines-and-map-icon.jpg\" title=\"lot-outlines-and-map-icon.jpg\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2007\/10\/lot-outlines-and-map-icon.jpg\" alt=\"lot-outlines-and-map-icon.jpg\" height=\"332\" width=\"559\" \/><\/a><\/p>\n<p><strong>Other things aren\u2019t as universal.<\/strong>  When I moved away from San Francisco, I wondered why it was so difficult to get a burrito the way I wanted it.  In San   Francisco, you tell them what to put in your burrito; everywhere else, you start with a standard burrito and add and remove ingredients.  Invariably something goes wrong.<\/p>\n<p>Food is local, and so is real estate.  While we\u2019re only in a few markets now, we try to go deep in those markets.  We write about local real estate in Redfin\u2019s Sweet Digs blogs, provide an <a href=\"http:\/\/forums.redfin.com\/\">online customer forum<\/a> in each market, and of course hire experienced, local agents.  As part of that effort, we\u2019re rolling out local sites for <a href=\"http:\/\/sfbay.redfin.com\/\">San Francisco Bay Area real estate<\/a>, <a href=\"http:\/\/washingtondc.redfin.com\/\">Washington DC and Baltimore real estate<\/a>, <a href=\"http:\/\/seattle.redfin.com\/\">Seattle real estate<\/a>, <a href=\"http:\/\/boston.redfin.com\/\">Boston real estate<\/a>, <a href=\"http:\/\/sandiego.redfin.com\/\">San Diego real estate<\/a>, <a href=\"http:\/\/losangeles.redfin.com\/\">Los Angeles real estate<\/a>, and <a href=\"http:\/\/orangecounty.redfin.com\/\">Orange County real estate<\/a>.<\/p>\n<p>People come to Redfin for <a href=\"https:\/\/redfin.com\/\">direct access to MLS listings<\/a>, so we\u2019ve left the search bar front and center on these pages.  But we\u2019ve added information that\u2019s useful for someone searching for a new home, such as schools, census data, and local news and blogs.  For example, interested in <a href=\"https:\/\/redfin.com\/blog\/losangeles\/2007\/09\/dig_these_developers_.html\">new construction in the Westchester area of LA<\/a>?  You can find out about it in <a href=\"http:\/\/losangeles.redfin-deploy.coolblueweb.net\">Sweet Digs on the Redfin LA page<\/a>.<\/p>\n<p>We like these pages, but we also realize they\u2019re just a start.  If you\u2019ve got any suggestions on good local links to include or other feedback on the pages, please send them.  And let us know whether you like the lot outlines and new map icons, and if there\u2019s anything else you\u2019d like to see on the map.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some things are universal, such as when you click on a link you want an instant reaction. Redfin\u2019s response time hasn\u2019t been as fast as we\u2019d like, so we\u2019ve released a new version that improves performance significantly. It\u2019s on the site today. You\u2019ll see much faster search, especially for past sales search. John Battelle\u2019s blog [&hellip;]<\/p>\n","protected":false},"author":13096,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[13],"dashboard":[],"coauthors":[],"class_list":["post-249","post","type-post","status-publish","format-standard","hentry","category-company-news","tag-redfin-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Making Real Estate Search Faster and More Local - Redfin Real Estate News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redfin.com\/news\/making_real_estate_search_faster_and_more_local\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Real Estate Search Faster and More Local\" \/>\n<meta property=\"og:description\" content=\"Some things are universal, such as when you click on a link you want an instant reaction. 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