{"id":26518,"date":"2014-09-03T06:00:01","date_gmt":"2014-09-03T13:00:01","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/?p=26518"},"modified":"2020-10-05T13:12:13","modified_gmt":"2020-10-05T20:12:13","slug":"why-i-work-at-redfin-jessie-culbert-builder-services-marketing-manager","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/why-i-work-at-redfin-jessie-culbert-builder-services-marketing-manager\/","title":{"rendered":"Why I Work at Redfin: Jessie Culbert, Builder Services Marketing Manager"},"content":{"rendered":"
\"Why<\/a>
A day out of the office, making new friends while representing Solo Lofts at the Ballard Farmers Market.<\/figcaption><\/figure>\n

When I think about why I work at Redfin, I have to begin with real estate. It happened organically, but my career has always revolved around the built environment. Prior to Redfin, I worked at interior design, architecture and real estate marketing companies. In fact, my first job was at a subcontracting company that sold toilet partitions and accessories. (How glamorous!) I love real estate because it\u2019s an industry in which a project isn\u2019t a virtual concept but a place that I can see, touch and feel.<\/p>\n

As a technology-powered brokerage, Redfin offered me the chance to work in a familiar industry within an unfamiliar environment: one of the hottest startups in Seattle. I joined as the second full-time member of Redfin Builder Services, which provides sales and marketing services to developers of condos, townhomes and single-family homes. It’s not very often that you get a chance to be involved in building something from the ground up. As a startup within Redfin, Builder Services offered me that opportunity.<\/p>\n

Bringing the Power of Redfin to Builders<\/h2>\n

During the Amazon Fire phone launch earlier this summer, Jeff Bezos showed a slide that said simply: “Recipe for trust: 1) Do hard things well. 2) Repeat.” It’s become my motto for Builder Services. As a company, Redfin already does this well. We took something hard for consumers, the often opaque process of buying and selling real estate, and found a way to do it well through a marriage of service and technology. Then we repeated it \u2014 for thousands of customers.<\/p>\n

Redfin Builder Services aims to do the same thing for a different audience: developers of new urban condos, townhomes and single-family homes. Engaging Redfin for sales and marketing allows builders to reach potential buyers in the right place, at the right time, with the right message. As the most-visited brokerage website<\/a>, we offer builders an unparalleled audience of people searching for homes. Our data-driven sales and marketing approach is complemented by local insights from Redfin agents.<\/p>\n

\"Redfin<\/a>
Redfin homepage takeover on behalf of the Grow Community on Bainbridge Island<\/figcaption><\/figure>\n

Early Wins<\/h2>\n

During my first week, I got my hands dirty planning a groundbreaking event for our condo project in Seattle\u2019s Ballard neighborhood: Solo Lofts<\/a>. Within three months, I was working alongside our consumer engagement team on a Redfin homepage takeover for Grow Community<\/a> on Bainbridge Island that would be seen by tens of thousands of Redfin users in the Puget Sound region.<\/p>\n

Secret Sauce: Our Team<\/h2>\n

I\u2019m working shoulder to shoulder with our real estate team and designers, engineers, analysts, event planners, email marketing specialists and PR professionals \u2014 all under one roof. It’s the first time I’ve worked on such an integrated team, and every day offers a new opportunity to learn.<\/p>\n

Being an early member of a startup within a startup means I don\u2019t know exactly what I\u2019ll be doing 12 months from now, but with the incredible technology and team of Redfin backing me up, I know it\u2019s going to be good.<\/p>\n

<\/div>\n

About Jessie Culbert<\/b>
\nJessie is marketing manager at Redfin Builder Services in Seattle. She was among the first marketing professionals to receive LEED\u00ae accreditation. Jessie completed the University of Washington Certificate in Commercial Real Estate in 2013. When she\u2019s not at work, Jessie rows on a competitive women\u2019s team at Pocock Rowing Club.<\/p>\n

<\/div>\n

This post is part of a series titled “Why I Work at Redfin.” Check out<\/i> <\/i>other posts in the series<\/i><\/a> to learn more about what it’s like to work at a growing customer-first real estate brokerage. For more information on Redfin, and to check out open jobs at the company, visit<\/i> <\/i>Jobs at Redfin<\/i><\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s not very often that you get a chance to be involved in building something from the ground up. Jessie Culbert talks about how Builder Services, a startup within Redfin, offered her that opportunity.<\/p>\n","protected":false},"author":13096,"featured_media":26523,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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