{"id":29640,"date":"2015-01-05T05:00:29","date_gmt":"2015-01-05T13:00:29","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/?p=29640"},"modified":"2020-10-06T14:36:58","modified_gmt":"2020-10-06T21:36:58","slug":"redfin-names-six-housing-market-personas","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/redfin-names-six-housing-market-personas\/","title":{"rendered":"From Stalwarts, to Comeback Kids and Sleepers, Redfin Names Six Housing Market Personas for 2015"},"content":{"rendered":"

National averages are standard fare for housing market analysis, but the market-level data show widely varying conditions that can\u2019t be captured in overall numbers.<\/p>\n

To illustrate Redfin\u2019s expectations for the 2015 housing market, we decided to get a bit more local, and have a little fun. In the infographic below, Redfin identifies six different housing personas that we think will characterize the market this year.<\/p>\n

In other words, here\u2019s what we think the housing market will look like in 2015:<\/p>\n

Stalwarts<\/strong>: Strong economies, lots of millennial buyers, yet still affordable. Chicago, Houston and Dallas fall into this category.<\/p>\n

Topping Out<\/strong>: Sky-high prices that will peak, and even dip into negative territory. Extreme wealth, unaffordable. San Francisco, San Jose and Washington, DC are topping out.<\/p>\n

Tech Magnets<\/strong>: Tech-driven economies, young wealth; getting more expensive, and growth limited by zoning or geography. These include Boston, Seattle and Denver.<\/p>\n

Comeback Kids<\/strong>: Markets hit hard by the financial crisis that will see a pickup in sales in 2015. Redfin named Miami, Atlanta and Orlando to this list.<\/p>\n

Sleepers<\/strong>: <\/i>Not in the news much, but mid-priced cities with good economies and job opportunities. Think Baltimore, Philadelphia and Raleigh.<\/p>\n

Down but not Out<\/strong>: <\/i>Hit hardest by housing crisis, fewer jobs, still working through foreclosures. Las Vegas, Phoenix and Tampa are labeled as such.<\/p>\n

\"Housing-Market-Personas\"<\/a><\/p>\n

If you\u2019d like to stay up to date on all of Redfin\u2019s reports, please subscribe to the RSS feed here<\/a> or follow us on Twitter<\/a>, Facebook<\/a> or Google+<\/a>.<\/p>\n

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Redfin\u2019s expectations for the 2015 housing market are identified through these six housing personas that we think will characterize the market this year.<\/p>\n","protected":false},"author":13421,"featured_media":29643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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