{"id":3283,"date":"2010-09-30T11:30:43","date_gmt":"2010-09-30T18:30:43","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/?p=3283"},"modified":"2020-10-06T17:08:44","modified_gmt":"2020-10-07T00:08:44","slug":"a_picture_is_worth_a_thousand_dollars_true_or_false","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/a_picture_is_worth_a_thousand_dollars_true_or_false\/","title":{"rendered":"A Picture is Worth a Thousand Dollars. True or False?"},"content":{"rendered":"

In our series of reports on The Real Estate Scientist we bring you data driven, no-nonsense answers to help you untangle the snarl of real estate advice you commonly encounter when trying to buy or sell a home<\/a>. We’ve sifted through piles of real estate data<\/a> to answer the following question: What is the true benefit of listing your home with professional quality photos?
\nConventional wisdom would tell you that homes sell better when they have listing photos that were taken by a professional photographer, like the photo on the left.<\/p>\n

\n
\"Professional
\nProfessional Photo<\/div>\n
\"Amateur
\nAmateur Photo<\/div>\n<\/div>\n

Never ones to be satisfied with conventional wisdom, we turned to the numbers to answer the question at the top of every seller’s mind when deciding how to market their home. Is it truly worth the money to pay for professional photography? At Redfin we believe in the power of professional photography. Every house that is listed with our brokerage is marketed with professional photos<\/a>, and we pick up the tab. So, is it worth the dough?
\n[UPDATE: We re-did this study and published the results on March 15, 2016: see Spring Home-Selling Tips<\/a>]<\/p>\n

Search for Homes by City:<\/p>\n\n<\/thead>\n\n\n\n\n\n\n\n\n\n
Atlanta Real Estate<\/a><\/span><\/td>\nAustin Real Estate<\/a><\/span><\/td>\nBaltimore Real Estate<\/a><\/span><\/td>\nBoston Real Estate<\/a><\/span><\/td>\nCharleston Real Estate<\/a><\/span><\/td>\nCharlotte Real Estate<\/a><\/span><\/td>\n<\/tr>\n
Chicago Real Estate<\/a><\/span><\/td>\nCincinnati Real Estate<\/a><\/span><\/td>\nCleveland Real Estate<\/a><\/span><\/td>\nColumbus Real Estate<\/a><\/span><\/td>\nDallas Real Estate<\/a><\/span><\/td>\nDenver Real Estate<\/a><\/span><\/td>\n<\/tr>\n
Detroit Real Estate<\/a><\/span><\/td>\nEl Paso Real Estate<\/a><\/span><\/td>\nFort Lauderdale Real Estate<\/a><\/span><\/td>\nFort Worth Real Estate<\/a><\/span><\/td>\nHouston Real Estate<\/a><\/span><\/td>\nIndianapolis Real Estate<\/a><\/span><\/td>\n<\/tr>\n
Jacksonville Real Estate<\/a><\/span><\/td>\nLas Vegas Real Estate<\/a><\/span><\/td>\nLos Angeles Real Estate<\/a><\/span><\/td>\nLouisville Real Estate<\/a><\/span><\/td>\nManhattan Real Estate<\/a><\/span><\/td>\nMiami Real Estate<\/a><\/span><\/td>\n<\/tr>\n
Milwaukee Real Estate<\/a><\/span><\/td>\nMinneapolis Real Estate<\/a><\/span><\/td>\nNashville Real Estate<\/a><\/span><\/td>\nNew Orleans Real Estate<\/a><\/span><\/td>\nOakland Real Estate<\/a><\/span><\/td>\nOrlando Real Estate<\/a><\/span><\/td>\n<\/tr>\n
Philadelphia Real Estate<\/a><\/span><\/td>\nPhoenix Real Estate<\/a><\/span><\/td>\nPittsburgh Real Estate<\/a><\/span><\/td>\nPortland Real Estate<\/a><\/span><\/td>\nProvidence Real Estate<\/a><\/span><\/td>\nRaleigh Real Estate<\/a><\/span><\/td>\n<\/tr>\n
Richmond Real Estate<\/a><\/span><\/td>\nSacramento Real Estate<\/a><\/span><\/td>\nSalt Lake City Real Estate<\/a><\/span><\/td>\nSan Antonio Real Estate<\/a><\/span><\/td>\nSan Diego Real Estate<\/a><\/span><\/td>\nSan Francisco Real Estate<\/a><\/span><\/td>\n<\/tr>\n
San Jose Real Estate<\/a><\/span><\/td>\nScottsdale Real Estate<\/a><\/span><\/td>\nSeattle Real Estate<\/a><\/span><\/td>\nSt. Louis Real Estate<\/a><\/span><\/td>\nTampa Real Estate<\/a><\/span><\/td>\nWashington, DC Real Estate<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve sifted through piles of real estate data to answer the following question: What is the true benefit of listing your home with professional quality photos?<\/p>\n","protected":false},"author":13505,"featured_media":2931,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[75],"dashboard":[],"coauthors":[],"class_list":["post-3283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-housing-market-news","tag-family"],"acf":[],"yoast_head":"\nA Picture is Worth a Thousand Dollars. 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