{"id":34890,"date":"2015-07-07T10:04:01","date_gmt":"2015-07-07T17:04:01","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/?p=34890"},"modified":"2020-10-05T13:12:05","modified_gmt":"2020-10-05T20:12:05","slug":"redfin-book-it-now","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/redfin-book-it-now\/","title":{"rendered":"Real Estate Just Got Faster: Introducing Book It Now for On-Demand Home Tours"},"content":{"rendered":"<p>Even in real estate, that oldest and most careful of all businesses, speed wins. That\u2019s especially true in places like Denver or Portland, where nearly 10%\u00a0of all listings are under contract 48 hours after their debut. Short of paying more, the simplest way to buy a home others want is to see it first, online and in person.<br \/>\nAnd this is why, after years of being first to post listings online, Redfin is now launching Book It Now, an on-demand service for seeing homes for sale in person. Alongside every listing on Redfin.com, we post a schedule of showing times, letting you set up a tour with a couple of clicks:<br \/>\n<a href=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2015\/07\/BookitNow_1_Blog.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-34893\" src=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2015\/07\/BookitNow_1_Blog.png\" alt=\"BookitNow_1_Blog\" width=\"640\" height=\"425\" srcset=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2015\/07\/BookitNow_1_Blog.png 640w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2015\/07\/BookitNow_1_Blog-300x199.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><br \/>\nThe user interface is simple, but the system underneath it has been years in the making. Our goal is to turn every listing into an open house that you can see on your own schedule, without having to explain to anyone how much money you have or why you want to move.<br \/>\nTo pull this off, we\u2019ve had to recruit a thousand of our own agents to reach all the neighborhoods, with incentives just to show you homes and offer friendly advice, not to size up your likelihood to generate a sale.<br \/>\nAnd then to make it work on your schedule, not your agent\u2019s, we\u2019ve had to organize our agents in teams, working days and evenings, seven days a week, using technology to keep everyone on the same page about what you\u2019re looking for and how we can help.<br \/>\nWe\u2019ve parsed text from different listing databases to determine when listings are unavailable to show, identified <a href=\"https:\/\/redfin.com\/blog\/about\/hot-homes\">homes likely to sell fast<\/a>, and tracked our agents\u2019 schedules, location and customer relationships to find the best one to host your tour.<br \/>\nAs we host more tours, our agents have improved our scheduling algorithm, calibrating computer-suggested drive times against the actual mileage driven by our agents to make sure we\u2019re punctual, with tour schedulers commenting on other changes made to the appointment.<br \/>\nWhat makes it all work is Redfin\u2019s fundamental value proposition: that real estate is better when agents and technology from one company work together to support your home search.<br \/>\nThe result in this case is that sometimes we can book a tour without talking to you at all. In most cases, especially if you\u2019re new to our service, we give you a call to see if you have any questions. Over time, we expect to automate more and call less.<br \/>\nAnd as we grow, we expect to get you into homes faster and faster. The more Redfin agents we hire, the more likely one\u2019s close by. And our software will get better: at anticipating demand, at scheduling agents, at estimating tour duration. Already a third of our tour requests are to see homes on the day of the request, double what it was just four years ago.<br \/>\nWith mobile devices now driving two thirds of our traffic, we expect in another two years that a third of our tour requests will be same-<i>hour<\/i>, not just same-day, coming from folks standing in front of a listing with their iPhones.<br \/>\nThe <a href=\"https:\/\/redfin.com\/blog\/2013\/03\/homes-get-em-while-theyre-hot.html\">flash sales<\/a> we began seeing in real estate two years ago aren\u2019t just the byproduct of a temporary inventory shortfall in a turning market, but a permanent shift caused by instant alerts setting a thousand phones abuzz minutes after each listing\u2019s debut. Soon those alerts will have buttons for touring or even bidding on the home on the spot.<br \/>\nAll along, Redfin has believed that we could bring more liquidity to the real estate market, where buying a house wasn\u2019t so costly and cumbersome that you\u2019d first have to sign up in blood to live in it for a decade. And liquid markets are fast markets. Today, when you see something you want, it can take days to see it, and months to get it. \u00a0Five years from now, it will all happen in a week or less.<br \/>\nAn increasingly transient, contingent economy needs this, and Redfin and other brokerages are working hard to deliver it. As we do, it won\u2019t just change how homes are bought and sold, but who buys them, and what it means to do so.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now you can schedule a tour with a couple of clicks.<\/p>\n","protected":false},"author":13210,"featured_media":39313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[13],"dashboard":[],"coauthors":[],"class_list":["post-34890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-redfin-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Redfin Introduces &#039;Book It Now&#039; for On-Demand Home Tours<\/title>\n<meta name=\"description\" content=\"Redfin introduces on-demand home tours with &#039;Book It Now&#039;, making booking a tour as fast and easy as ordering a car or making a dinner reservation online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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