{"id":35893,"date":"2015-08-19T16:53:41","date_gmt":"2015-08-19T23:53:41","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/?p=35893"},"modified":"2020-10-05T13:12:03","modified_gmt":"2020-10-05T20:12:03","slug":"sarah-bird-ceo-of-moz-discusses-imposter-syndrome-and-more-during-redx-talk","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/sarah-bird-ceo-of-moz-discusses-imposter-syndrome-and-more-during-redx-talk\/","title":{"rendered":"Sarah Bird, CEO of Moz, Discusses Imposter Syndrome and More During REDx Talk"},"content":{"rendered":"

\"Sarah-Bird-cover\"<\/a>Yesterday, we had a special guest in the Redfin office as a part of our 2015 REDx series; Sarah Bird, CEO of <\/span>Moz<\/span><\/a>. Sarah took on the CEO position from Rand Fishkin after he had a <\/span>public bout with depression<\/span><\/a> and needed to step back to take care of himself. He remains at the company as the Wizard of Moz. Sarah joined Moz as the eighth employee in 2007 as General Counsel and she became COO about six months later. She jokes this is because she came to meetings with a binder that was color coded, so was clearly the most qualified for the job.\u00a0<\/span><\/p>\n

Moz makes Internet marketing software and has grown over the years to now service 33,000 paying customers with $39 million in software revenue. Sarah says that the company is grounded in a set of values known internally as TAGFEE. TAGFEE stands for transparent, authentic, generous, fun, empathetic and exceptional. The effort to create and communicate the company\u2019s values was spurred by a board member, and at first Sarah thought the work was insignificant. \u201cWe have real problems to solve here,\u201d she was thinking. But, she now touts these values as something that has kept the company afloat through the years and the many bumps in the road.<\/p>\n

Another theme that came from the chat is that keeping clients happy is hard work. At Moz, they ask, \u201cis this going to serve 80% of our customers really well?\u201d If the answer is no, they don\u2019t do it. If the answer is yes, they still don\u2019t usually have time to do it, but they have a long list of these items that they are striving to deliver.<\/p>\n

Her advice to those that want to lead a company one day is to constantly learn – she writes down words in meetings that she doesn\u2019t know and Googles them later, and she reads a ton of books. And, constant problem solving – if you don\u2019t enjoy solving problems, being a CEO is probably not the best role for you. Lastly, surround yourself with people who see and bring out your strengths.<\/p>\n

\u201cRand chose me as CEO; I wasn\u2019t vying for the job,\u201d Bird said. When Fishkin first approached her about taking the role of CEO, she was worried she wasn\u2019t qualified. \u201cThe imposter syndrome is something everyone – especially a lot of women – have to overcome,\u201d she said. Fortunately Fishkin convinced her of her strengths and capabilities. Now, she is frequently invited to speak at conferences and is often asked about issues related to women in the workplace, which at first irked her a little bit. \u201cNo one wants to be \u2018the female CEO\u2019; they just want to be the CEO,\u201d she said. But soon she realized that it\u2019s important for women to see other women at the top. \u201cIf I can inspire one person, it\u2019s worth it,\u201d Bird said. She\u2019s now happy to speak at events, and feels bad when she has to decline due to time constraints.<\/p>\n

On behalf of everyone at Redfin, we\u2019d like to thank Sarah for her time and candid conversation!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday, we had a special guest in the Redfin office as a part of our 2015 REDx series; Sarah Bird, CEO of Moz. <\/p>\n","protected":false},"author":13071,"featured_media":35894,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[78,71,13,7],"dashboard":[],"coauthors":[],"class_list":["post-35893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-career","tag-celebrity","tag-redfin-tools","tag-startup-culture"],"acf":[],"yoast_head":"\nSarah Bird, CEO of Moz, Talks Imposter Syndrome<\/title>\n<meta name=\"description\" content=\"Yesterday, we had a special guest in the Redfin office as a part of our 2015 REDx series; 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