{"id":3813,"date":"2011-03-05T07:05:20","date_gmt":"2011-03-05T15:05:20","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/?p=3813"},"modified":"2020-10-05T13:12:32","modified_gmt":"2020-10-05T20:12:32","slug":"when_bad_companies_do_good_things","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/when_bad_companies_do_good_things\/","title":{"rendered":"When Bad Companies Do Good Things"},"content":{"rendered":"<p>Entrepreneurs often ask me where good ideas come from. My answer usually is from bad companies.<br \/>\nThe most obvious example of this is Facebook. MySpace prospered despite its founders&#8217; <a href=\"http:\/\/techcrunch.com\/2009\/01\/24\/myspacebook\/\">penchant for pornography, spam and spyware<\/a>. San Franciscans loved Friendster despite <a href=\"http:\/\/www.inc.com\/magazine\/20070601\/features-how-to-kill-a-great-idea.html\">the reputed self-destructiveness of its founder<\/a>, Jonathan Abrams. Was it really so hard to imagine that a Harvard computer scientist could build a better social network?<br \/>\nCitysearch was left for dead by IAC, but it was still folks&#8217; only option for local online guides when Urbanspoon and Yelp came along.\u00a0When <a href=\"http:\/\/techcrunch.com\/2008\/02\/13\/yahoo-makes-its-case-inletter-to-shareholders\/\">Yahoo couldn&#8217;t do anything right<\/a>, Yahoo Answers was a hit, which wasn&#8217;t lost on the founders of Quora.\u00a0The same is true of newspapers and The Huffington Post, of Flickr and Instagram, of IAC&#8217;s Expedia and Kayak, of Match.com and OkCupid.<br \/>\nIn all of these cases, the problem of social networking or photo-sharing seemed to have been addressed by a company that had lost its mojo.\u00a0The reason that no one tried to build a social network after 2000 was because we all saw what happened to Friendster.\u00a0The reason no one tried to build a technology-powered real estate brokerage is because we watched eRealty go down in flames.<br \/>\nThese companies become the dead bodies in a passageway that new entrepreneurs have to step over before conquering the usual dragons a startup faces, of getting customers and making money. &#8220;Isn&#8217;t Yahoo doing that?&#8221; potential partners or investors ask. &#8220;Didn&#8217;t eRealty try that?&#8221; The answer to that question is &#8220;Yeah, but we&#8217;ll do it much better, cheaper, faster.&#8221; It can sound like empty swagger, and sometimes it is. But that&#8217;s\u00a0how almost every startup succeeds.<br \/>\nWhat the entrepreneur has to focus on is whether people want a Q&amp;A site, a local guide, a technology-powered real estate broker. Wherever there&#8217;s demand, especially demand so strong that consumers work with a company they don&#8217;t even like, you can find a way to win.<br \/>\nA professor of my brother&#8217;s once complained that freshmen who sprinted through\u00a0<em>One Hundred Years of Solitude <\/em>as part of a 12-week survey course\u00a0would go through life thinking they had read the book, never coming back to the experience when they could truly appreciate it.<br \/>\nThe same is true of startups. The market concludes about an idea that we&#8217;ve been there and done that, but often it&#8217;s the second or third time that&#8217;s a charm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entrepreneurs often ask me where good ideas come from. My answer usually is from bad companies. The most obvious example of this is Facebook. MySpace prospered despite its founders&#8217; penchant for pornography, spam and spyware. San Franciscans loved Friendster despite the reputed self-destructiveness of its founder, Jonathan Abrams. Was it really so hard to imagine [&hellip;]<\/p>\n","protected":false},"author":13210,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[],"dashboard":[],"coauthors":[],"class_list":["post-3813","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>When Bad Companies Do Good Things - Redfin Real Estate News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redfin.com\/news\/when_bad_companies_do_good_things\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Bad Companies Do Good Things\" \/>\n<meta property=\"og:description\" content=\"Entrepreneurs often ask me where good ideas come from. My answer usually is from bad companies. The most obvious example of this is Facebook. MySpace prospered despite its founders&#8217; penchant for pornography, spam and spyware. San Franciscans loved Friendster despite the reputed self-destructiveness of its founder, Jonathan Abrams. 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