{"id":38717,"date":"2015-11-19T06:00:32","date_gmt":"2015-11-19T14:00:32","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/?p=38717"},"modified":"2020-10-05T13:12:01","modified_gmt":"2020-10-05T20:12:01","slug":"meet-the-designers-behind-the-new-redfin-yard-sign","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/","title":{"rendered":"Meet the Designers Behind the New Redfin Yard Sign: Lindy Kanand & Angela Salvo"},"content":{"rendered":"

\"New<\/a><\/p>\n

This morning we announced the rollout of a new Redfin yard sign. To celebrate its arrival we sat down with the designers behind the sign to learn what exactly went into its creation. Meet Lindy Kanand and Angela Salvo; these two graphic artists worked closely together to conceptualize and develop the elegant and eye-catching sign.<\/span><\/p>\n

Q: How did you develop the new design? <\/b><\/h2>\n

Angela: <\/b>We initially opened the challenge to the entire team to collect as many concepts as possible. We really wanted to push the idea of what a yard sign could be.<\/span><\/p>\n

Lindy<\/b>: We started with defining what we wanted our sign to say about us, and we did a ton of research on signage design in general. We looked at what other brokerages were doing and noted what we liked and didn\u2019t like. Once we went through the research and concepting phase, we created close to a hundred different sign designs \u2013\u00a0everything from monolith structures to unconventional 3D shapes. <\/span><\/p>\n

Q: A hundred designs is a lot! What kind of factors influenced your final decision?<\/b><\/h2>\n

Angela<\/b>: We explored materials and spent a good chunk of time prototyping. We looked at different metals, wood grains, composites, PVC brands, diabond as well as different printing processes and die cut options. We knew we needed to stick to materials that could survive all kinds of weather and still be beautiful.<\/span><\/p>\n

Lindy:<\/b> When it came time to choose a final direction, we went with <\/span>a clean design that\u2019s bold and modern, and doesn\u2019t need to shout for attention.<\/span><\/p>\n

Q: Where did you find your inspiration for the sign?<\/b><\/h2>\n

Lindy<\/b>: After looking at different types of signage designs from around the world, I took the most inspiration from wayfinding systems. I love the understated beauty of subway and museum signage \u2013\u00a0unobtrusive with a clear message, and refined.<\/span><\/p>\n

Q: What makes this new sign unique?<\/b><\/h2>\n

Lindy:<\/b> Simplicity alone will make the new sign stand out. It\u2019s the most effective design tool to break through the constant visual clutter we are surrounded by every day. We focused on c<\/span>lean lines and functional typography.<\/span> A lot of thought was put into the special design details \u2013 such as the panel of brushed metal sandwiched between the flooded red sign faces, and the half-circle die cut that lets more of that reflective metal peek through. \u00a0<\/span><\/p>\n

Angela:<\/b> By using these different materials and layers, we\u2019ve added depth to the overall piece. We took this as a challenge to create something beautiful and functional, resulting in a sign that we think will distinguish us.<\/span><\/p>\n

Q: Lastly, what was the impetus for changing the sign?<\/b><\/h2>\n

Angela:<\/b> Other than our agents themselves, the Redfin yard sign is the most important representation of our brand in the physical world. It was important that the new sign communicate modernity, the quality of our service and our commitment to make real estate better.<\/span><\/p>\n

\"New<\/p>\n","protected":false},"excerpt":{"rendered":"

Learn what went into the creation of the new Redfin yard sign.<\/p>\n","protected":false},"author":13067,"featured_media":38719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[65],"dashboard":[],"coauthors":[],"class_list":["post-38717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-home-seller-tips"],"acf":[],"yoast_head":"\nMeet the Designers Behind the New Redfin Yard Sign: Lindy Kanand & Angela Salvo - Redfin Real Estate News<\/title>\n<meta name=\"description\" content=\"This morning we announced the rollout of a new Redfin yard sign. To celebrate its arrival we sat down with the designersto learn what exactly went into its creation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet the Designers Behind the New Redfin Yard Sign: Lindy Kanand & Angela Salvo\" \/>\n<meta property=\"og:description\" content=\"This morning we announced the rollout of a new Redfin yard sign. To celebrate its arrival we sat down with the designersto learn what exactly went into its creation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/\" \/>\n<meta property=\"og:site_name\" content=\"Redfin Real Estate News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/redfin\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-19T14:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-05T20:12:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2015\/11\/New-Redfin-yard-sign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"611\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Musser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@redfin\" \/>\n<meta name=\"twitter:site\" content=\"@redfin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Musser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/meet-the-designers-behind-the-new-redfin-yard-sign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/meet-the-designers-behind-the-new-redfin-yard-sign\\\/\"},\"author\":{\"name\":\"Amy Musser\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#\\\/schema\\\/person\\\/bf755fb06496c7933ae5f291a7accf4d\"},\"headline\":\"Meet the Designers Behind the New Redfin Yard Sign: Lindy Kanand & Angela Salvo\",\"datePublished\":\"2015-11-19T14:00:32+00:00\",\"dateModified\":\"2020-10-05T20:12:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/meet-the-designers-behind-the-new-redfin-yard-sign\\\/\"},\"wordCount\":497,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/meet-the-designers-behind-the-new-redfin-yard-sign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redfin.com/news\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/New-Redfin-yard-sign.jpg\",\"keywords\":[\"Home Seller Tips\"],\"articleSection\":[\"Company News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redfin.com/news\\\/meet-the-designers-behind-the-new-redfin-yard-sign\\\/#respond\"]}],\"copyrightYear\":\"2015\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/meet-the-designers-behind-the-new-redfin-yard-sign\\\/\",\"url\":\"https:\\\/\\\/www.redfin.com/news\\\/meet-the-designers-behind-the-new-redfin-yard-sign\\\/\",\"name\":\"Meet the Designers Behind the New Redfin Yard Sign: Lindy Kanand & Angela Salvo - Redfin Real Estate News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/meet-the-designers-behind-the-new-redfin-yard-sign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/meet-the-designers-behind-the-new-redfin-yard-sign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redfin.com/news\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/New-Redfin-yard-sign.jpg\",\"datePublished\":\"2015-11-19T14:00:32+00:00\",\"dateModified\":\"2020-10-05T20:12:01+00:00\",\"description\":\"This morning we announced the rollout of a new Redfin yard sign. To celebrate its arrival we sat down with the designersto learn what exactly went into its creation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/meet-the-designers-behind-the-new-redfin-yard-sign\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.redfin.com/news\\\/meet-the-designers-behind-the-new-redfin-yard-sign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/meet-the-designers-behind-the-new-redfin-yard-sign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.redfin.com/news\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/New-Redfin-yard-sign.jpg\",\"contentUrl\":\"https:\\\/\\\/www.redfin.com/news\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/New-Redfin-yard-sign.jpg\",\"width\":850,\"height\":611},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/meet-the-designers-behind-the-new-redfin-yard-sign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.redfin.com/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meet the Designers Behind the New Redfin Yard Sign: Lindy Kanand & Angela Salvo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#website\",\"url\":\"https:\\\/\\\/www.redfin.com/news\\\/\",\"name\":\"Redfin Real Estate News\",\"description\":\"The latest real estate news and research from technology-powered residential real estate company, Redfin.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.redfin.com/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#organization\",\"name\":\"Redfin\",\"url\":\"https:\\\/\\\/www.redfin.com/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.redfin.com\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Redfin-News-Logo.png\",\"contentUrl\":\"https:\\\/\\\/www.redfin.com\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Redfin-News-Logo.png\",\"width\":1100,\"height\":235,\"caption\":\"Redfin\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/redfin\",\"https:\\\/\\\/x.com\\\/redfin\",\"https:\\\/\\\/www.instagram.com\\\/redfinrealestate\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/redfin\",\"https:\\\/\\\/www.pinterest.com\\\/redfin\\\/\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Redfin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#\\\/schema\\\/person\\\/bf755fb06496c7933ae5f291a7accf4d\",\"name\":\"Amy Musser\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Redfin-2025-Logo-B-150x150.jpgb98d1f204d143aab6d4240c534a1657e\",\"url\":\"https:\\\/\\\/www.redfin.com/news\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Redfin-2025-Logo-B-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/www.redfin.com/news\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Redfin-2025-Logo-B-150x150.jpg\",\"caption\":\"Amy Musser\"},\"description\":\"Amy oversees communication for Redfin\u2019s West Coast markets. Prior to joining Redfin, she handled PR for a culinary magazine and events organization in Paris. Her dream home can be found in France, with tall windows, high ceilings and sweeping views of the Canal St. Martin, but for now she\u2019s quite content with her little cottage in Madrona. Redfin is a full-service real estate brokerage that uses modern technology to make clients smarter and faster. For more information about working with a Redfin real estate agent to buy or sell a home, visit our \\\"Why Redfin?,\\\" page.\",\"url\":\"https:\\\/\\\/www.redfin.com/news\\\/author\\\/amy-musserredfin-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Meet the Designers Behind the New Redfin Yard Sign: Lindy Kanand & Angela Salvo - Redfin Real Estate News","description":"This morning we announced the rollout of a new Redfin yard sign. To celebrate its arrival we sat down with the designersto learn what exactly went into its creation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/","og_locale":"en_US","og_type":"article","og_title":"Meet the Designers Behind the New Redfin Yard Sign: Lindy Kanand & Angela Salvo","og_description":"This morning we announced the rollout of a new Redfin yard sign. To celebrate its arrival we sat down with the designersto learn what exactly went into its creation.","og_url":"https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/","og_site_name":"Redfin Real Estate News","article_publisher":"https:\/\/www.facebook.com\/redfin","article_published_time":"2015-11-19T14:00:32+00:00","article_modified_time":"2020-10-05T20:12:01+00:00","og_image":[{"width":850,"height":611,"url":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2015\/11\/New-Redfin-yard-sign.jpg","type":"image\/jpeg"}],"author":"Amy Musser","twitter_card":"summary_large_image","twitter_creator":"@redfin","twitter_site":"@redfin","twitter_misc":{"Written by":"Amy Musser","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/#article","isPartOf":{"@id":"https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/"},"author":{"name":"Amy Musser","@id":"https:\/\/www.redfin.com\/news\/#\/schema\/person\/bf755fb06496c7933ae5f291a7accf4d"},"headline":"Meet the Designers Behind the New Redfin Yard Sign: Lindy Kanand & Angela Salvo","datePublished":"2015-11-19T14:00:32+00:00","dateModified":"2020-10-05T20:12:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/"},"wordCount":497,"commentCount":0,"publisher":{"@id":"https:\/\/www.redfin.com\/news\/#organization"},"image":{"@id":"https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2015\/11\/New-Redfin-yard-sign.jpg","keywords":["Home Seller Tips"],"articleSection":["Company News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/#respond"]}],"copyrightYear":"2015","copyrightHolder":{"@id":"https:\/\/www.redfin.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/","url":"https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/","name":"Meet the Designers Behind the New Redfin Yard Sign: Lindy Kanand & Angela Salvo - Redfin Real Estate News","isPartOf":{"@id":"https:\/\/www.redfin.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/#primaryimage"},"image":{"@id":"https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2015\/11\/New-Redfin-yard-sign.jpg","datePublished":"2015-11-19T14:00:32+00:00","dateModified":"2020-10-05T20:12:01+00:00","description":"This morning we announced the rollout of a new Redfin yard sign. To celebrate its arrival we sat down with the designersto learn what exactly went into its creation.","breadcrumb":{"@id":"https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/#primaryimage","url":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2015\/11\/New-Redfin-yard-sign.jpg","contentUrl":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2015\/11\/New-Redfin-yard-sign.jpg","width":850,"height":611},{"@type":"BreadcrumbList","@id":"https:\/\/www.redfin.com\/news\/meet-the-designers-behind-the-new-redfin-yard-sign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.redfin.com\/news\/"},{"@type":"ListItem","position":2,"name":"Meet the Designers Behind the New Redfin Yard Sign: Lindy Kanand & Angela Salvo"}]},{"@type":"WebSite","@id":"https:\/\/www.redfin.com\/news\/#website","url":"https:\/\/www.redfin.com\/news\/","name":"Redfin Real Estate News","description":"The latest real estate news and research from technology-powered residential real estate company, Redfin.","publisher":{"@id":"https:\/\/www.redfin.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.redfin.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.redfin.com\/news\/#organization","name":"Redfin","url":"https:\/\/www.redfin.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.redfin.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2020\/10\/Redfin-News-Logo.png","contentUrl":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2020\/10\/Redfin-News-Logo.png","width":1100,"height":235,"caption":"Redfin"},"image":{"@id":"https:\/\/www.redfin.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/redfin","https:\/\/x.com\/redfin","https:\/\/www.instagram.com\/redfinrealestate\/","https:\/\/www.linkedin.com\/company\/redfin","https:\/\/www.pinterest.com\/redfin\/","https:\/\/en.wikipedia.org\/wiki\/Redfin"]},{"@type":"Person","@id":"https:\/\/www.redfin.com\/news\/#\/schema\/person\/bf755fb06496c7933ae5f291a7accf4d","name":"Amy Musser","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2025\/06\/Redfin-2025-Logo-B-150x150.jpgb98d1f204d143aab6d4240c534a1657e","url":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2025\/06\/Redfin-2025-Logo-B-150x150.jpg","contentUrl":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2025\/06\/Redfin-2025-Logo-B-150x150.jpg","caption":"Amy Musser"},"description":"Amy oversees communication for Redfin\u2019s West Coast markets. Prior to joining Redfin, she handled PR for a culinary magazine and events organization in Paris. Her dream home can be found in France, with tall windows, high ceilings and sweeping views of the Canal St. Martin, but for now she\u2019s quite content with her little cottage in Madrona. Redfin is a full-service real estate brokerage that uses modern technology to make clients smarter and faster. For more information about working with a Redfin real estate agent to buy or sell a home, visit our \"Why Redfin?,\" page.","url":"https:\/\/www.redfin.com\/news\/author\/amy-musserredfin-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/posts\/38717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/users\/13067"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/comments?post=38717"}],"version-history":[{"count":0,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/posts\/38717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/media\/38719"}],"wp:attachment":[{"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/media?parent=38717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/categories?post=38717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/tags?post=38717"},{"taxonomy":"dashboard","embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/dashboard?post=38717"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/coauthors?post=38717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}