{"id":41534,"date":"2014-01-07T13:00:18","date_gmt":"2014-01-07T21:00:18","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/devblog\/?p=1962"},"modified":"2021-07-01T17:49:04","modified_gmt":"2021-07-02T00:49:04","slug":"design-of-everyday-things-at-redfin","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/design-of-everyday-things-at-redfin\/","title":{"rendered":"Design of Everyday Things at Redfin"},"content":{"rendered":"

“Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.\u201d<\/em><\/p>\n

– Donald A. Norman<\/p>\n

 <\/p>\n

To supplement the Redfin new developer library (JS the good parts<\/a>, Effective JS<\/a>, Effective Java<\/a>) I recently borrowed Donald Norman’s \u201cThe Design of Everyday Things\u201d from Kevin<\/a>, a UX designer on the Commerce Team.\u00a0 This book is all about the psychology of creating usable objects, and takes a rather academic approach to the subject in a way that was groundbreaking in 1988.\u00a0 Many consider Norman to be UX’s earliest advocates, and when hired at Apple Computer in 1993 he was actually the first person to ever use the phrase “User Experience” in a job title.\u00a0 The dude is a founding father.<\/p>\n

 <\/p>\n

\"Norman:<\/a>
Norman: founding father of UX and master at holding his hands awkwardly<\/figcaption><\/figure>\n

 <\/p>\n

I’d heard about DOET (an acronym Norman himself uses) through a few friends, and have known about its near cult following in the tech community for a while.\u00a0 As a software developer on Redfin’s New Business\u00a0Engineering team, we’re currently busy trying to turn the messy and painful world of Title Insurance into a smooth part of the Redfin experience.\u00a0 This means we’re always questioning how home buyers and real estate agents will use the site, and how we can make it more intuitive. In DOET, Norman gives us some advice.<\/p>\n

 <\/p>\n

Norman Quick Hits<\/b><\/p>\n

1. Visibility.<\/b>\u00a0 The user should know the state of the system and the possible next actions.\u00a0 Don’t hide important information for the sake of ‘looking good’.<\/p>\n

2. Provide a good conceptual model. <\/b>\u00a0Users should have a rough idea of how your product works, even if not at a fine-grained level.\u00a0 Incorrect mental models are a huge cause of user frustration (e.g. incorrect assumptions of how a thermometer works lead to people raising the temp past their desired state in attempts to heat the room up faster).<\/p>\n

3. Constraints<\/b>. Limit the number of possible errors a user can make by making them harder (e.g. popup warnings for leaving unsaved work, making the USB insertion slot on a PC too small to fit in the Ethernet cable).<\/p>\n

4. Affordances.<\/b>\u00a0 Different objects are instinctively associated with certain actions. (e.g. buttons ‘afford’ pushing, knobs ‘afford’ turning).<\/p>\n

5. Mapping.<\/b>\u00a0 Leverage your UI to exploit natural mappings, or pre-set associations the user will have.\u00a0 These mappings can be physical (turn the wheel right to turn the car right), or cultural (red text is associated with ‘stop’ and ‘error’).<\/p>\n

6. Feedback.<\/b>\u00a0 This one is huge. Users should get clear responses from your system when an action has been completed, or when an error has occurred (e.g. kettle starts to whistle when water is boiling, signup form displays warning when user enters a non-valid email address).<\/p>\n

7. Beware feature creep.<\/b>\u00a0 It’s always tempting to add one more bell or whistle to your product, but it ultimately frustrates the user. Separate out different functionalities into separate areas whenever possible (similar to keeping different logical actions in separate functions).<\/p>\n

 <\/p>\n

\"the<\/a>
Don\u2019t let these extra features \u2018Creep\u2019 into your product<\/figcaption><\/figure>\n

 <\/p>\n

What’s next in UX?<\/b><\/p>\n

As important as Design of Everyday Things has been in the industry, there are definitely sections of the book that can be a snoozefest. Parts of the book – just like legwarmers and Wall Street cocaine addiction – are very much products of the 80’s.\u00a0 It just feels dated.\u00a0 I found myself agreeing with the premise of a chapter after the first few paragraphs and then forcing myself to read through the next 15 examples of slight variation.\u00a0 About halfway though the book, I came to an epiphany – this dullness should be interpreted as a UX victory. It’s a sign of Norman’s success!\u00a0 DOET entrenches itself for a fight that many readers (especially considering the selection bias) are ready to concede: that design matters. It matters in doors, it matters in nuclear power plants, and it sure as hell matters in your website.<\/p>\n

Design can be the difference between a successful product and a flop – between a iPod and a Zune, or an Edsel and a Model T. Since the 1980’s, Silicon Valley and Co. have learned that great engineering has to be coupled with serious thought of the user and their interactions with the system.\u00a0 In this brave new world, DOET could use a facelift. I would probably recommend checking out the revised and expanded DOET<\/a>, or some of Norman\u2019s more recent books listed in the footnotes.\u00a0 Even more exciting is the fact that there is a free new Udacity course<\/a> that builds off the original text and brings some interactive implementations of DOET philosophy to the masses via MOOC (Massively Open Online Courses).<\/p>\n

 <\/p>\n

DOET at Redfin<\/b><\/p>\n

\"Redfin<\/a>
Redfin’s homepage over the years – a certified blast from the past<\/figcaption><\/figure>\n

 <\/p>\n

As mentioned by CEO Glenn in the last company meeting, doubling down on design was a big theme for Redfin in 2013.\u00a0 We built out a killer design team, and shook up the company org to have more designers embedded within the engineering teams.\u00a0 This way, designers aren’t given a page and told to ‘make this pretty’, but are part of the conversation from the very early stages.\u00a0 As someone who was never great in art class (here’s how the homepage would look<\/a> if I had to make it), I’ve learned so much by talking to design folks from the conception of a feature to the launch.\u00a0 With stronger design, we ship stronger products.<\/p>\n

The Redfin online experience has always been about making the home-buying experience as smooth as possible, and to continue improving we have to build tools that are intuitive and easy.\u00a0 We have to ask ourselves – WWDND (What would Donald Norman do)?<\/p>\n

 <\/p>\n

————-<\/p>\n

Hungry for more?\u00a0 Here’s a list of some great DOET themed resources to check out.<\/p>\n

    \n
  1. Read the book for free here<\/a> or throw Norman a bone<\/a>\u00a0and buy it<\/li>\n
  2. I\u2019m also been recommended Emotional Design<\/a>, a later Norman work<\/li>\n
  3. http:\/\/www.baddesigns.com\/examples.html<\/a>\u00a0(learn how NOT to design – good for a laugh)<\/li>\n
  4. https:\/\/www.udacity.com\/course\/design101<\/a>\u00a0(Norman’s new free online MOOC on design)<\/li>\n
  5. http:\/\/www.math.uaa.alaska.edu\/~afkjm\/cs470\/handouts\/design-norman.pdf<\/a>\u00a0(A good summary from the University of Anchorage Alaska)<\/li>\n
  6. http:\/\/www.sharritt.com\/CISHCIExam\/norman.html<\/a>\u00a0(A good summary from some guy named Matt)<\/li>\n<\/ol>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    “Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.\u201d – Donald A. Norman   To supplement the Redfin new developer library (JS the good parts, Effective JS, Effective Java) I recently borrowed Donald Norman’s \u201cThe Design of Everyday Things\u201d from Kevin, a UX designer on the Commerce Team.\u00a0 This […]<\/p>\n","protected":false},"author":13096,"featured_media":42680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[],"dashboard":[],"coauthors":[320],"class_list":["post-41534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"\nDesign of Everyday Things at Redfin - Redfin Real Estate News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redfin.com\/news\/design-of-everyday-things-at-redfin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design of Everyday Things at Redfin\" \/>\n<meta property=\"og:description\" content=\"“Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.\u201d – Donald A. 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