{"id":43343,"date":"2016-02-01T05:00:08","date_gmt":"2016-02-01T13:00:08","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/?p=43343"},"modified":"2020-10-06T17:08:22","modified_gmt":"2020-10-07T00:08:22","slug":"high-rent-looms-large-for-would-be-homebuyers","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/high-rent-looms-large-for-would-be-homebuyers\/","title":{"rendered":"High Rent Looms Large for Would-Be Homebuyers"},"content":{"rendered":"<p class=\"align-none\">The cost of rent is pushing more people into the housing market, according to a Redfin survey of homebuyers. More than one in five cited high rent as their top reason for house hunting in November, up from only 13 percent in our previous survey in July.<\/p>\n<p style=\"text-align: left\">It&#8217;s no surprise, given that <a href=\"http:\/\/www.jchs.harvard.edu\/americas-rental-housing\" target=\"_blank\" rel=\"noopener noreferrer\">rents have been rising<\/a> rapidly while wages haven\u2019t. Nationally, rents rose between <a href=\"https:\/\/www.huduser.gov\/portal\/datasets\/50per.html\" target=\"_blank\" rel=\"noopener noreferrer\">four percent<\/a> and <a href=\"https:\/\/www.realpage.com\/news\/realpage-mpf-research-fourth-quarter-2015\/\" target=\"_blank\" rel=\"noopener noreferrer\">five percent<\/a> in 2015 and have advanced by double digits in <a href=\"https:\/\/redfin.com\/blog\/2015\/12\/homebuyer-competition-was-crazy-in-2015-these-four-cities-had-it-especially-bad.html\" target=\"_blank\" rel=\"noopener noreferrer\">tech hubs<\/a> and other cities.<\/p>\n<p>The change in sentiment wasn\u2019t driven by changes in geography, age, price or first-time buyers, all of which remained constant in both surveys.<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2016\/01\/Decision-to-buy.png\" alt=\"Decision to Buy\" \/><\/p>\n<h3>Affordability<\/h3>\n<p>While rents are a growing motivator, buyers cited affordability as their top concern. Prices have been uppermost in buyers&#8217; minds since at least August 2014. Sale prices mounted steadily in 2015, notching <a href=\"https:\/\/redfin.com\/blog\/2016\/01\/december-national-housing-market-tracker.html\" target=\"_blank\" rel=\"noopener noreferrer\">8.8 percent<\/a> growth in December compared to\u00a0the previous year.<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2016\/01\/What-most-concerns-you-about-buying.png\" alt=\"Buyers Concerns\" \/><\/p>\n<h3>Price Expectations<\/h3>\n<p>A big share of buyers&#8211;66 percent&#8211; think home prices will rise this year, in line with findings from a year earlier and a shift from July, when less than half of the respondents anticipated rising prices.<br \/>\nAt the same time, more buyers expect prices to stay the same this year, 23 percent in November compared to\u00a014 percent last year.<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2016\/01\/Home-Price-Expectation.png\" alt=\"Home Price Expectations\" \/><\/p>\n<h3>Buyers&#8217; Sentiment<\/h3>\n<p>Sentiment improved, with an increasing share of buyers saying they\u2019re more inclined to buy now, an increase of about four percentage points from the previous survey three months prior.<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2016\/01\/Perspective-on-buying.png\" alt=\"Perspective on Buying\" \/><br \/>\n<strong>About the Survey<\/strong><br \/>\nThis survey was conducted Nov. 15-18 with responses from 1,146 Redfin customers in 35 states.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>High rent is becoming a bigger driver for homebuyers even as house prices continue to rise. 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