{"id":44432,"date":"2016-02-08T05:00:06","date_gmt":"2016-02-08T13:00:06","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/?p=44432"},"modified":"2020-10-06T17:08:21","modified_gmt":"2020-10-07T00:08:21","slug":"home-sellers-shift-pricing-strategy-economy-remains-the-top-concern","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/home-sellers-shift-pricing-strategy-economy-remains-the-top-concern\/","title":{"rendered":"Home Sellers Shift Pricing Strategy; Economy Remains The Top Concern"},"content":{"rendered":"

Home sellers this season are taking a more grounded approach to pricing than they did in the fall, as buyers grow more selective and less willing to overpay.<\/span>
\nIn a Redfin survey last month, 57 percent of home sellers said their strategy was to price their property in a middle range, an increase of 7 points from our October survey. Thirty-two percent said they would price high, down from 34 percent. <\/span>
\n\u201cWe\u2019ve seen a shift in the right direction toward pricing in the middle range to better encourage multiple offers,\u201d said Will Fassinger, a <\/span>Redfin<\/span><\/a> agent in <\/span>Atlanta<\/span><\/a>. \u201cThere\u2019s always the fear of becoming a stale listing that scares buyers off or pricing so low that you don\u2019t attract the right buyers. We advise sellers that we don\u2019t have to negotiate a ton to get the preferred price.\u201d<\/span><\/p>\n

\"Pricing<\/figure>\n

Economy and inventory are top concerns<\/span><\/h3>\n

General economic conditions continued to trouble sellers, with a third citing it as a top concern. Almost as many were worried about finding another house to buy, echoing the results of our <\/span>October 2015 survey<\/span><\/a>. A chronically <\/span>low inventory<\/span><\/a> of properties for sale has created a housing logjam. <\/span>
\n\u201cEven with surging home prices, listings were still down three percent in January from a year ago,\u201d said Redfin chief economist Nela Richardson. \u201cSellers are worried that today\u2019s buyers won\u2019t pay enough for their current home to finance their next-level house.\u201d<\/span><\/p>\n

\"SellerConcerns2016\"<\/figure>\n

Price Optimism\u00a0<\/span><\/h3>\n

Sixty-seven percent of sellers think prices will increase a little in 2016. \u00a0Seven percent think home prices will increase a lot, only a slight change from our October survey.\u00a0<\/span><\/p>\n

\"HomePrices2016\"<\/figure>\n

Sellers’ Sentiment<\/span><\/h3>\n

A greater share of survey respondents, 48 percent, said now is an OK time to sell in their neighborhood. Ten percent said now is a bad time to sell, down from 13 percent in our prior survey.<\/p>\n

\"SellerSentiment\"<\/figure>\n

About the Survey<\/span><\/h3>\n

This survey was conducted January 17-27, 2016 with responses from 605 home sellers in 25 states.<\/p>\n","protected":false},"excerpt":{"rendered":"

Home sellers this season are taking a more grounded approach to pricing than they did in the fall as buyers grow more selective and less willing to overpay.<\/p>\n","protected":false},"author":13279,"featured_media":39473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[65,35],"coauthors":[],"class_list":["post-44432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-housing-market-news","tag-home-seller-tips","tag-redfin-surveys"],"acf":[],"yoast_head":"\nHome Sellers Shift Pricing Strategy<\/title>\n<meta name=\"description\" content=\"Home sellers this season are taking a more grounded approach to pricing than they did in the fall as buyers grow more selective and less willing to overpay.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redfin.com\/news\/home-sellers-shift-pricing-strategy-economy-remains-the-top-concern\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home Sellers Shift Pricing Strategy; 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