{"id":58102,"date":"2017-05-19T14:31:50","date_gmt":"2017-05-19T21:31:50","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/?p=58102"},"modified":"2025-07-01T05:52:19","modified_gmt":"2025-07-01T12:52:19","slug":"20-productivity-hacks-from-redfins-chief-growth-officer","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/20-productivity-hacks-from-redfins-chief-growth-officer\/","title":{"rendered":"20 Productivity Hacks from Redfin's Chief Growth Officer"},"content":{"rendered":"

Driving through the Austin hills, I recently asked Jason Aleem, the leader of Redfin’s Texas business, how he’d become so much more productive over the past year.<\/span><\/i>
\nIt’s hard for folks in the field to break out of a deal-to-deal mindset and make progress on long-term projects, but Jason had worked out the kinks between our Texas agents and Chicago support staff, taken over our diversity council, worked on a talent development program, and become a thought leader on how we could personalize our service to buyers.<\/span><\/i>
\n“How’d you do all that?” I asked.<\/span><\/i>
\n“The last time I was in Seattle, I asked Adam Wiener for a few of his productivity hacks,” Jason said. “That was a real difference-maker for me.” Adam somehow leads six different teams, including data science, mortgage, business development, analytics, program management, and growth marketing. He sits next to me, wired into EDM like some brain-damaged precog, getting stuff done at a frightening rate.<\/span><\/i>
\nWhen I got back to Seattle, I asked Adam, “What’s the secret?” <\/span><\/i>
\nAdam shrugged and said, “There\u2019s no secret. Only hard work.” But I kept hassling him about it until he sent over this list of best practices\u2026 <\/span><\/i><\/p>\n

Adam\u2019s Productivity Hacks<\/b><\/h3>\n
    \n
  1. Set deadlines and then work backwards<\/b>: Sometimes folks dive into a complicated project without thinking about when they need to get it done. If there\u2019s no deadline, your project will drift. Or you\u2019ll choose a more complex approach that will take way too long. The first order of business is to decide when you need to be done and then work backwards to set checkpoints.<\/span><\/li>\n
  2. Tell everyone what your deadline is, even if it\u2019s provisional<\/b>: Once you have a deadline, make sure others know about it, so they can tell you whether it\u2019s unrealistic, so they can help you or get out of the way. Communicating your deadline will also create accountability and a little social pressure to finish on time.<\/span><\/li>\n
  3. Know what\u2019s important to do every day:<\/b>\u00a0It all starts from having a prioritized task list you manage every day. I have three priority levels; you can\u2019t go to sleep until it\u2019s done, you should do it today, and it\u2019s due in the future. I update the list with my progress every night before I leave, and then review it while I eat my yogurt in the morning. <\/span><\/li>\n
  4. Track what you\u2019re owed: I<\/b>f I\u2019m waiting on someone else to deliver the goods, I add a to-do to follow-up the day after the work is due. Just make sure you add enough detail on what the other person was supposed to deliver in case you do need to follow-up. \u201cFollow-up on stuff with Adam\u201d isn\u2019t a very helpful reminder.<\/span><\/li>\n
  5. Do it or delete it: <\/b>If I\u2019ve moved the deadline for a task more than three times and no one has asked me about it, I usually delete it. It probably wasn\u2019t as important as you thought it was when you wrote it down.<\/span><\/li>\n
  6. Don\u2019t let your list get too long: <\/b>Bridget Frey, our fearless and freakishly productive CTO, recommends a limit of 20 items on your to-do list. Any longer and you won\u2019t get to everything on the list anyway.<\/span><\/li>\n
  7. Know when to toss your list:<\/b>\u00a0Your to-do list should create a healthy amount of stress. You should feel some pressure to get things done, but it shouldn\u2019t induce panic. If you look at your list and panic, just write down the three most important things on a whiteboard or a sticky and then don\u2019t look at your list again until those things are done.<\/span><\/li>\n
  8. Take notes during meetings<\/b>: You\u2019ll think you\u2019ll remember. You won\u2019t. I normally use a pen-and-paper notebook during meetings so my laptop isn\u2019t open. Don\u2019t forget to label your notes with the subject of the meeting and the date. It\u2019ll help when you need to refer back to what was discussed or agreed to with someone. Glenn re-writes his calendar into his notebook each morning as a way to commit his schedule to memory and a handy way to reference the notes from the day.<\/span><\/li>\n
  9. Make time:<\/b> In order to get bigger projects done, you need unbroken chunks of time. One two-hour block is much more productive than four 30-minute blocks. Try to group your meetings to create focused work time. If you\u2019re a manager, cluster your 1:1s. Try to put stand-ups first thing in the morning or right next to lunch. <\/span><\/li>\n
  10. Work to your strength:<\/b>\u00a0Are you a morning person or a night owl? I get more work done from 7:00a to 9:00a than I do the rest of the day. Try to do the hardest work when you\u2019re fresh and schedule meetings or respond to email at times when your energy is slightly lower.<\/span><\/li>\n
  11. Create a productive environment<\/b>: Clean your desk, close the open windows on your computer, get a coffee and a water, and grab your favorite snacks. I sometimes catch myself not plugging my laptop into a monitor and keyboard because I think I don\u2019t have time, which is madness if you\u2019re going to work for more than five minutes.<\/span><\/li>\n
  12. Turn off alerts: <\/b>On your computer and your phone while you\u2019re working. When I really need to get something done, I set Outlook to offline, I log out of Slack and put my phone facedown on my desk. I\u2019ll check in on email, Slack, and texts every hour or two. If anyone really needs you, they\u2019ll figure out how to get in touch.<\/span><\/li>\n
  13. Set micro-deadlines:<\/b> I made myself finish this outline by 9:45am. Challenge yourself to finish a project by lunch or before your next meeting. Have you ever noticed how productive you are the day before you go on vacation? A little self-imposed urgency can keep you focused and give you that pre-vacation productivity boost every day.<\/span><\/li>\n
  14. Don\u2019t let new ideas de-rail you<\/b>: Often when I\u2019m working on one project, I have an idea about another project that I don\u2019t want to forget, but I don\u2019t have time to pursue right then. I ALT-TAB over to my task list, take a quick note and ALT-TAB right back to what I was doing. Glenn prefers to write in his notebook so he can keep the same screen up on his computer. Find what works for you.<\/span><\/li>\n
  15. Drive for the finish<\/b>: New balls will be thrown at you every day, more than you can possibly juggle, so you have to put others down. Be a finisher. Often, when my brain is screaming \u201cyou can’t finish now, you’ll have to come back to this project later,\u201d I can hear the Mortal Kombat mantra say, \u201c<\/span>FINISH HIM<\/span><\/a>.\u201d I try not to stop working at a set time, but based on when I’ve finished a project. Sometimes that’s early. Sometimes that’s late. When I’m done, I <\/span>feel<\/span><\/i> done.<\/span><\/li>\n
  16. Build permanent ways for people to find answers to questions: W<\/b>hen someone asks you a question, the quickest solution is usually to answer it. But the next time someone asks the same question, you\u2019re starting over from scratch. Take the time to publish your work. Bridget and the engineering team have built an amazing discipline around writing down answers to common questions in a permanent place, like a wiki. Analytics has invested in turning SQL queries into Tableau dashboards. If you make what you know self-serve for others, you\u2019ll get a lot of scale. <\/span><\/li>\n
  17. Know when to say no:<\/b>\u00a0The easiest way to be productive is to skip the meetings that don\u2019t require your input and avoid working on projects that are low priority. Just make sure you let everyone know you\u2019re not planning to deliver. No pocket vetos on getting stuff done.<\/span><\/li>\n
  18. Learn<\/i><\/b> how to be more productive<\/b>: It\u2019s always worth investing in your own long-term productivity. Take the time to learn a new technique like the keyboard-shortcuts for changing styles in a Google document, how to filter Slack conversations, or how to query Agent Tools for a particular customer.<\/span><\/li>\n
  19. The dirtiest secret of productivity:<\/b>\u00a0You can invest deeply in systems to be more productive and the discipline required to get things all the way done, but there is simply no replacement for hard work.<\/span><\/li>\n
  20. Get enough sleep: <\/b>I just wanted twenty items on the list. But actually getting enough sleep is really important. It will make you much more productive.<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

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