{"id":587,"date":"2008-10-01T08:32:29","date_gmt":"2008-10-01T15:32:29","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/2008\/10\/new_website_new_boston_mls_rules_unleash_the_hounds.html"},"modified":"2020-10-05T13:12:45","modified_gmt":"2020-10-05T20:12:45","slug":"new_website_new_boston_mls_rules_unleash_the_hounds","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/new_website_new_boston_mls_rules_unleash_the_hounds\/","title":{"rendered":"New Website, New Boston MLS Rules: Unleash The Hounds!"},"content":{"rendered":"

I remember exactly where I was when I got the news that the Boston-area MLS — the database that brokers use to share listings — would allow Redfin to drop its registration requirement: sitting at my desk, reading ESPN.com while I fondled a Rubik’s cube (world record for solving, 9.86 seconds).<\/p>\n

I remember running down a hallway and bursting through the double doors of a closed conference room to tell all the Redfin bigshots the big news. Our dignified compliance manager, Mary Black, flushed with an unholy glow, had somehow gotten there ahead of me.<\/p>\n

And now, hardly a week later, Redfin has shipped a new version of its site that lets Boston real estate consumers<\/a> use Redfin the way everyone else does: without having to register your name or email address. This means consumers can get all the information about Boston-area homes for sale without wondering when a real estate agent will call, or getting buried in spam.<\/p>\n

Why Registration Is a Big Deal<\/h2>\n

Why is registration such a big deal? Well, imagine if you had to register with Google before you ran a search. And imagine if Google was in an industry notorious for using that information to strap you into a gigantic drip-marketing system?<\/p>\n

You would say what most Boston-area consumers have said to our website: no thanks. The graph below, taken from yesterday’s presentation to Redfin’s board, shows the results. Boston traffic is the green line, which after a year of toodling along, just got passed by Chicago<\/a> (orange line) in its second month of operations<\/a>. Pathetic!<\/p>\n

But that’s all going to change. Now that we’re the first site to offer complete registration-free access to all the MLS homes for sale, we hope that our Boston traffic will shoot through the roof, and that our business there will too. We’re gearing up a big marketing campaign next week.<\/p>\n

\"Redfin<\/p>\n

Many thanks to Kathy Condon, John Breault and the entire MLS Property Information Network Board for taking such a huge step forward.<\/p>\n

What Does This Mean? The Big Picture<\/h2>\n

A long time ago, Redfin made a big bet that we could work within the system as a broker, showing all the homes for sale even as we changed how consumers worked with a Realtor<\/a> and what they had to pay. For years that was a crazy bet. Maybe it still is.<\/p>\n

But we’re seeing MLSs across the country negotiate a truce between brokers of all stripes so consumers can get more information about listings. That’s good for consumers, good for Redfin and, at a time when people have wondered whether MLSs and brokers would change with the times, good for the industry too.<\/p>\n

Redfin Boston supporters, spread the word!!! And gentle Redfin blog readers, what do you think? Is the Boston-area MLS decision part of a bigger trend? We’ll keep you posted on what happens to Boston traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"

I remember exactly where I was when I got the news that the Boston-area MLS — the database that brokers use to share listings — would allow Redfin to drop its registration requirement: sitting at my desk, reading ESPN.com while I fondled a Rubik’s cube (world record for solving, 9.86 seconds). I remember running down […]<\/p>\n","protected":false},"author":13210,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[14,13],"dashboard":[],"coauthors":[],"class_list":["post-587","post","type-post","status-publish","format-standard","hentry","category-company-news","tag-industry","tag-redfin-tools"],"acf":[],"yoast_head":"\nNew Website, New Boston MLS Rules: Unleash The Hounds! - Redfin Real Estate News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redfin.com\/news\/new_website_new_boston_mls_rules_unleash_the_hounds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Website, New Boston MLS Rules: Unleash The Hounds!\" \/>\n<meta property=\"og:description\" content=\"I remember exactly where I was when I got the news that the Boston-area MLS — the database that brokers use to share listings — would allow Redfin to drop its registration requirement: sitting at my desk, reading ESPN.com while I fondled a Rubik’s cube (world record for solving, 9.86 seconds). 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