{"id":67284,"date":"2019-12-13T06:00:44","date_gmt":"2019-12-13T14:00:44","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/?p=67284"},"modified":"2020-10-06T17:07:57","modified_gmt":"2020-10-07T00:07:57","slug":"trump-real-estate-values","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/trump-real-estate-values\/","title":{"rendered":"Trump Condos Outside NYC Fetch a 20% Premium Over Similar Luxury Units, Down from 28% Pre-2016 Election"},"content":{"rendered":"

Real estate agents are less likely to mention \u201cTrump\u201d in online listing descriptions.<\/span><\/i>
\nIn the three years since Donald Trump won the presidential election, the typical \u201cTrump\u201d branded condo sold for an estimated $729,000 nationwide (excluding New York City, where data was unavailable). That\u2019s 20% more than the typical sale price for comparable luxury condos, but down from the 28% price premium Trump-branded condos fetched in the three years preceding the election. <\/span>The price premium dropped the year after the election and has held steady since.<\/span>
\nLuxury condos in the 10 zip codes tracked by Redfin where Trump buildings are located sold for less in the post-election period (November 2016 through mid-November 2019) than before the election (January 2014 through October 2016). The typical sale price for a Trump-branded condo dropped 16% post-election, while comparable luxury condos sold for 10.5% less after the election.<\/span>
\nThat\u2019s from a Redfin analysis of Trump-branded and comparable luxury condos in the U.S.<\/a> except New York City, where multiple-listing data was unavailable for transactions of Trump properties. The research compared the properties by sale price, price per square foot and time spent on market, with results controlled for features such as location, size, views and number of bedrooms and bathrooms. The analysis includes sales of <\/span>Trump-branded condos<\/span><\/a> and other luxury units in cities with Trump properties including <\/span>Hollywood Beach, FL<\/a>; Sunny Isles Beach, FL<\/a>; Honolulu<\/a>; Chicago<\/a>; Jersey City, NJ<\/a>; Stamford, CT<\/a>; Las Vegas<\/a>; New Rochelle, NY<\/a>; Shrub Oak, NY<\/a> and White Plains, NY<\/a><\/span>.\u00a0<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n
Housing market data for Trump condos and comparable luxury condos, before and after the 2016 presidential election\u00a0\u00a0<\/b><\/td>\n<\/tr>\n
<\/td>\nPre-election (Jan. 2014 – Oct. 2016)<\/span><\/td>\nPost-election (Nov. 2016 – Nov. 2019)<\/span><\/td>\n<\/tr>\n
Median sale price of Trump condos<\/span><\/td>\n$868,750<\/span><\/td>\n$729,000<\/span><\/td>\n<\/tr>\n
Median sale price of comparable luxury condos<\/span><\/td>\n$760,000<\/span><\/td>\n$680,000<\/span><\/td>\n<\/tr>\n
Average price premium (%) for Trump condos<\/span><\/td>\n28.1%<\/span><\/td>\n20.4%<\/span><\/td>\n<\/tr>\n
Median price per square foot for Trump condos<\/span><\/td>\n$713<\/span><\/td>\n$606<\/span><\/td>\n<\/tr>\n
Average price-per-square-foot premium (%) for Trump condos<\/span><\/td>\n18.6%<\/span><\/td>\n8%<\/span><\/td>\n<\/tr>\n
Median days on market for Trump condos<\/span><\/td>\n95 (versus 67 for non-Trump condos)<\/span><\/td>\n86 (versus 57 for non-Trump condos)<\/span><\/td>\n<\/tr>\n
Total Trump condos sold<\/span><\/td>\n532<\/span><\/td>\n542<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

While the data suggests sellers can still expect to fetch a higher price for a condo in a Trump building than other luxury units, in some areas, the political landscape may work to buyers\u2019 advantage.<\/span>
\n\u201cThe Trump brand has taken a hit in urban, Democrat-leaning towns like Chicago,\u201d said <\/span>Daniel Close<\/span><\/a>, a Chicago Redfin agent. \u201cI helped a buyer purchase a<\/span> one-bedroom condo<\/span><\/a> in Trump Tower last December. It was originally listed for $1.5 million and the price had dropped to $1.29 million by the time we looked at it three months later. We negotiated the price down about $15,000 and the seller threw in $100,000 worth of furnishings and a parking spot originally listed for $70,000.\u201d<\/span>
\n\u201cI\u2019ve frequently seen sellers take net losses on homes in Trump Tower. Smaller units especially have not appreciated well over the last few years,\u201d Close continued. \u201cLarger multi-million-dollar units that attract more affluent buyers do tend to fare better.\u201d<\/span><\/p>\n

Condos listed in Trump-branded buildings are less likely to mention the name \u201cTrump\u201d in 2019 than pre-election<\/h3>\n

Sixty-five percent of condos listed for sale in Trump-branded buildings mentioned the name \u201cTrump\u201d in online listing descriptions from January through mid-November 2019, down from a high of 81% in 2015, the year before he was elected president.\u00a0<\/span>
\n\"Share
\n\u201cIt\u2019s not surprising that sellers and their agents are less likely to identify a home with Trump now that he\u2019s president, as that could limit their buyer pool,\u201d said Redfin chief economist <\/span>Daryl Fairweather<\/span><\/a>. \u201cMarketing to just one side of the aisle\u2014even if it\u2019s just mentioning a politician\u2019s name\u2014could mean half as many potential buyers see a home.\u201d<\/span><\/p>\n

Methodology<\/h3>\n

Pre-election data includes sales from January 2014 through the end of October 2016, and post-election data includes sales from November 2016 through November 14, 2019. We found Trump-branded buildings from the real estate portfolio listed <\/span>here<\/span><\/a>. We then searched condo listings for the applicable dates for addresses listed in the portfolio, excluding the Manhattan properties. There were roughly 530 condo sales in the pre-election period and 540 in the post-election period.<\/span>
\nFor the non-Trump condo sales, we first found all condo sales in the same zip codes as Trump-branded properties. Within each zip code, the sample of sales was limited to the top tercile of price per square foot in order to compare Trump property condos with comparable luxury properties. About 200 total sales in Trump-branded condos were excluded from the analysis because they were not in the top tercile of price per square foot in their respective zip codes. To calculate the percent premiums, we used a linear regression model to <\/span>compare sale prices, price per square foot and time spent on the market of Trump condos to comparable non-Trump luxury condos. The results control for many condo features including location, size, views, number of bedrooms and bathrooms, whether the home is on the waterfront, month of sale and whether the home is newly built.\u00a0<\/span>
\nFor the analysis of marketing remarks, we used data from real estate multiple listings services to examine condo listings from January 2014 through November 14, 2019. We pulled the listing descriptions for every property listed in a building owned by Donald Trump, then searched for mentions of \u201cTrump\u201d within each description. After excluding listings with no description, we counted the number of listings containing at least one mention of \u201cTrump\u201d and divided that by the total listings sold that year. Redfin\u2019s analysis of marketing remarks includes sales in Hollywood Beach, FL; Sunny Isles Beach, FL; Honolulu, HI; Chicago, IL; Jersey City, NJ; Stamford, CT; Las Vegas, NV; New Rochelle, NY; Shrub Oak, NY and White Plains, NY. Multiple-listing data was unavailable for transactions of Trump properties in Manhattan, Stamford, CT and outside of the U.S.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Real estate agents marketing Trump condos are less likely to mention the name \u201cTrump\u201d now than before the 2016 election. <\/p>\n","protected":false},"author":13153,"featured_media":67295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[19],"dashboard":[],"coauthors":[],"class_list":["post-67284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-housing-market-news","tag-politics"],"acf":[],"yoast_head":"\nPrice Premium for Trump Condos Down Since the 2016 Election<\/title>\n<meta name=\"description\" content=\"Since Donald Trump won the presidential election in 2016, Trump condos sell for a lower premium and are less likely to mention \u201cTrump\u201d in descriptions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redfin.com\/news\/trump-real-estate-values\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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Anderson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/10\/Dana_Anderson_722_RT-150x150.jpg6a0821cd173d24b4c47bf9d2c09ca097","url":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/10\/Dana_Anderson_722_RT-150x150.jpg","contentUrl":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/10\/Dana_Anderson_722_RT-150x150.jpg","caption":"Dana Anderson"},"description":"As a data journalist at Redfin, Dana Anderson writes about the numbers behind real estate trends. Redfin is a full-service real estate brokerage that uses modern technology to make clients smarter and faster. For more information about working with a Redfin real estate agent to buy or sell a home, visit our Why Redfin page.","url":"https:\/\/www.redfin.com\/news\/author\/dana-andersonredfin-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/posts\/67284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/users\/13153"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/comments?post=67284"}],"version-history":[{"count":0,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/posts\/67284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/media\/67295"}],"wp:attachment":[{"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/media?parent=67284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/categories?post=67284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/tags?post=67284"},{"taxonomy":"dashboard","embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/dashboard?post=67284"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/coauthors?post=67284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}