{"id":72100,"date":"2021-02-19T03:31:15","date_gmt":"2021-02-19T11:31:15","guid":{"rendered":"https:\/\/www.redfin.com\/news\/?p=72100"},"modified":"2025-07-01T05:52:16","modified_gmt":"2025-07-01T12:52:16","slug":"rentpath-acquisition","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/rentpath-acquisition\/","title":{"rendered":"Redfin Agrees to Buy RentPath for $608 Million"},"content":{"rendered":"

Redfin signed an agreement Thursday to buy RentPath<\/a>, the Atlanta-based owner of ApartmentGuide.com<\/a>, Rent.com<\/a> and Rentals.com<\/a>, for $608 million in cash. We’ll need the Federal Trade Commission and a bankruptcy court to approve the deal. When approved, this acquisition will bring together a leading site for buying a home with a leading site for renting a home, giving anyone trying to move a complete view of her options.<\/p>\n

A Sea of Love<\/strong><\/p>\n

We\u2019ll explain the thinking behind this acquisition to customers, investors and the public, but first we have to speak our hearts to the people in this deal who matter most: RentPath\u2019s employees, the believers, the fighters, the hell-and-backers, the never-say-diers. We\u2019re EXCITED to meet you. We LOVE your business. We\u2019re mission-driven, so we know what it\u2019s like to believe in a vision through thick and thin. We have a culture of dissent, so we want to hear all your ideas, especially the controversial ones. We believe that everyone sweeps the floors, so we\u2019ll approach your business with humility. And we\u2019ve got a lot of love to give.<\/p>\n

In the Open Ocean, Only the Big Mola Mola Survive<\/strong><\/p>\n

Now let\u2019s talk about how we win! Over time, RentPath can bolster Redfin\u2019s traffic, by drawing a younger audience of renters to Redfin.com, but also by increasing our stature among homebuyers and renters as one of North America\u2019s premier real estate sites. Redfin\u2019s brand will get bigger. We\u2019ll show up higher for Internet searches on Phoenix housing or St. Louis real estate.<\/p>\n

Competing on Every Front<\/strong><\/p>\n

Redfin\u2019s 2020 rapid traffic growth has already transformed our prospects, giving us a powerful channel for meeting customers and marketing listings directly to buyers. Together with RentPath, which grew traffic by more than 25% in 2020, Redfin will aim to compete with the largest portals on every front, for every visitor. It\u2019ll be a wild battle.<\/p>\n

RentPath\u2019s Customers Will Reach Double the Audience<\/strong><\/p>\n

Redfin will also increase RentPath\u2019s reach, creating more rental opportunities for the rental properties promoted on RentPath sites. We estimate that 10 million of Redfin\u2019s 40+ million monthly online visitors may also be interested in renting a home. RentPath on its own got 13 million visitors in December 2020. RentPath\u2019s rental listings should show up on Redfin.com in late 2022.<\/p>\n

The First Order of Business: More Apartment Listings on RentPath<\/strong><\/p>\n

But even before Redfin.com almost doubles RentPath\u2019s audience, RentPath\u2019s first priority is delivering the best value to its customers, so more property managers list properties on RentPath sites.<\/p>\n

No Financial Projections at Least Until May<\/strong><\/p>\n

We\u2019ll welcome customers who pay RentPath a fee to list their communities on RentPath\u2019s sites, but we\u2019ll also pilot a program for property managers to pay only for a signed lease. No other site should match our reach and value. Since signing up new customers, not just revenue, is our first priority, we won\u2019t be able to forecast RentPath\u2019s financial performance until the two companies can work out our sales strategy a few months after the merger closes.<\/p>\n

We Aren\u2019t Going to Be Rental Agents, At Least Not in 2021<\/strong><\/p>\n

And of course, our long-term project isn\u2019t just to get bigger but to make real estate better for the people buying, selling and now renting homes. With more than a third of North American adults renting rather than owning a home, showing rentals is an important expansion of Redfin\u2019s mission. But at least for now, we aren\u2019t going to hire real estate agents to represent renters. It\u2019s common for real estate agents to represent renters in only a few North American cities, and we still have thousands of agents to hire for buying and selling homes in 2021.<\/p>\n

What\u2019s New for Redfin: Selling to Businesses, Not Just Serving Consumers<\/strong><\/p>\n

Even if we don\u2019t employ rental agents, we\u2019ll still need a rentals sales-force. What will be new for Redfin is having to serve both consumers on one side of a marketplace and businesses on the other. The local Multiple Listing Services used by real estate brokerages to share listings have been the main source of listings on Redfin.com, so we haven\u2019t had to ask brokerages for their listings. But to get most rental listings, we need RentPath\u2019s 250-person sales team to sign up thousands of new apartment buildings, one building at a time. We\u2019re excited to see what that team can do when given room to run.<\/p>\n

Our Mission Is the Same: to Redefine Real Estate in Consumers\u2019 Favor<\/strong><\/p>\n

This doesn\u2019t change our mission to redefine real estate in consumers\u2019 favor. What rental consumers want first is to see all the properties for rent. Over time, we\u2019ll figure out how we can make the whole process of renting a home better, not just the initial search. This deal is just the beginning of a new, exciting journey. The trust we have with consumers will guide our every step.<\/p>\n","protected":false},"excerpt":{"rendered":"

Redfin signed an agreement Thursday to buy RentPath, the Atlanta-based owner of ApartmentGuide.com, Rent.com and Rentals.com, for $608 million in cash. We’ll need the Federal Trade Commission and a bankruptcy court to approve the deal. When approved, this acquisition will bring together a leading site for buying a home with a leading site for renting […]<\/p>\n","protected":false},"author":13210,"featured_media":72101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[14],"dashboard":[],"coauthors":[126],"class_list":["post-72100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-industry"],"acf":[],"yoast_head":"\nRedfin Agrees to Buy RentPath for $608 Million - 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