{"id":76420,"date":"2023-06-27T05:00:14","date_gmt":"2023-06-27T12:00:14","guid":{"rendered":"https:\/\/www.redfin.com\/news\/?p=76420"},"modified":"2023-06-26T14:21:36","modified_gmt":"2023-06-26T21:21:36","slug":"rainbow-flag-housing-survey","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/rainbow-flag-housing-survey\/","title":{"rendered":"Rainbows, Stars and Stripes: How 13 Different Flags Impact Where Homebuyers Want to Live"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><i><span style=\"font-weight: 400;\">30% of surveyed homebuyers said seeing a rainbow flag in a neighborhood would make them more likely to bid on a home there. But the nation is divided; 22% said it would make them less likely to submit an offer.<\/span><\/i><\/h3>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><i><span style=\"font-weight: 400;\">Nearly half of buyers said seeing a Confederate flag in a neighborhood would make them less likely to bid on a home there\u2014the highest \u201cless likely\u201d share of the flags respondents were asked about. Next came pro-life flags (31%).<\/span><\/i><\/h3>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><i><span style=\"font-weight: 400;\">45% of respondents said seeing an American flag would make them more likely to bid on a home\u2014the highest \u201cmore likely\u201d share, followed by Black Lives Matter flags (36%).<\/span><\/i><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nearly one-third (29.5%) of U.S. homebuyers said that seeing a rainbow flag in a neighborhood would make them more likely to make an offer on a home there, according to a new survey. But respondents were divided: 22.3% of buyers said the presence of a rainbow (LGBTQ+ pride) flag would make them <\/span><i><span style=\"font-weight: 400;\">less<\/span><\/i><span style=\"font-weight: 400;\"> likely to submit an offer, and roughly half (48.2%) said it would have no impact on their decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s according to a Redfin-commissioned survey conducted by Qualtrics in May and June 2023. The survey was fielded to 5,079 U.S. residents. This report focuses on the 1,256 respondents who indicated that they\u2019re likely to buy a home in the next year, who we refer to as \u201chomebuyers\u201d and \u201cbuyers\u201d throughout this report.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following question was posed to respondents: \u201cImagine you were touring a home and you were able to afford the down payment and mortgage payments. If you saw each of the following on or around one of the neighbor\u2019s homes, how would that impact your likelihood of making an offer on that home?\u201d Participants were asked about 13 different flags, the rest of which we\u2019ll discuss further down in the report.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Results differed widely by political preference and age, with younger people and Democrats most likely to indicate that they prefer to live in a LGBTQ+ friendly area. Roughly two of every five (41.4%) homebuyers who identified as Democrat said they\u2019d be more likely to make an offer on a home in a neighborhood where they saw a rainbow flag. Meanwhile, more than one-third (34.6%) of Republican buyers said seeing a rainbow flag would make them <\/span><i><span style=\"font-weight: 400;\">less<\/span><\/i><span style=\"font-weight: 400;\"> likely to make an offer.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-76424\" src=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/06\/FINAL-FLAG-CHART-POLITICS-1-1024x707.png\" alt=\"\" width=\"800\" height=\"552\" srcset=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/06\/FINAL-FLAG-CHART-POLITICS-1-1024x707.png 1024w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/06\/FINAL-FLAG-CHART-POLITICS-1-300x207.png 300w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/06\/FINAL-FLAG-CHART-POLITICS-1-768x530.png 768w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/06\/FINAL-FLAG-CHART-POLITICS-1.png 1302w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nearly two of every five (37.9%) Gen Z respondents said they\u2019d be more likely to make an offer on a home in a neighborhood where they saw a rainbow flag\u2014a higher share than any other generation surveyed. That compares with 30.9% of Millennials, 19.7% of Gen Xers and 17.7% of Baby Boomers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-76425\" src=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/06\/FINAL-FLAG-CHART-BOOMERS-1-1024x708.png\" alt=\"\" width=\"800\" height=\"553\" srcset=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/06\/FINAL-FLAG-CHART-BOOMERS-1-1024x708.png 1024w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/06\/FINAL-FLAG-CHART-BOOMERS-1-300x207.png 300w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/06\/FINAL-FLAG-CHART-BOOMERS-1-768x531.png 768w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/06\/FINAL-FLAG-CHART-BOOMERS-1.png 1300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIn today\u2019s divided nation, living amongst likeminded people could be considered a neighborhood amenity, just like highly rated schools and walkability,\u201d said Redfin Chief Economist <\/span><a href=\"https:\/\/www.redfin.com\/news\/author\/darylfairweather\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Daryl Fairweather<\/span><\/a><span style=\"font-weight: 400;\">. \u201cRemote work has allowed scores of people to move to new areas and deprioritize proximity to the office. Oftentimes, that means homebuyers self-sort into areas where their neighbors think and vote like them.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A record 25.2% of Redfin.com users nationwide <\/span><a href=\"https:\/\/www.redfin.com\/news\/housing-migration-trends-april-2023\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">looked<\/span><\/a><span style=\"font-weight: 400;\"> to move out of their current metro area during the three months ending April 30, up from 22.8% a year earlier and roughly 19% just before the pandemic. Many buyers are leaving their hometowns for more affordable areas\u2014especially as mortgage rates rise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are the results for the other flags respondents were asked about:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-76426\" src=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/06\/FINAL-FLAG-CHART-1-1-822x1024.png\" alt=\"\" width=\"800\" height=\"997\" srcset=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/06\/FINAL-FLAG-CHART-1-1-822x1024.png 822w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/06\/FINAL-FLAG-CHART-1-1-241x300.png 241w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/06\/FINAL-FLAG-CHART-1-1-768x957.png 768w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/06\/FINAL-FLAG-CHART-1-1-1233x1536.png 1200w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/06\/FINAL-FLAG-CHART-1-1.png 1252w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Homebuyers were most put off by the idea of Confederate flags in their neighborhood. Roughly half (47.7%) said seeing a Confederate flag in a neighborhood would make them less<\/span> <span style=\"font-weight: 400;\">likely to make an offer on a home there\u2014the highest \u201cless likely\u201d share among the 13 flags respondents were asked about. Next came pro-life flags (31.1%) and anti-gun flags (27.5%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buyers were most drawn to American flags. More than two in five (44.8%) said seeing an American flag in a neighborhood would make them more likely to make an offer on a home there\u2014the highest \u201cmore likely\u201d share among the flags respondents were asked about. It was followed by Black Lives Matter flags (35.7%) and pro-choice flags (34.8%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Homebuyers were most divided on Gadsden (\u201cdon\u2019t tread on me\u201d) flags: 25.6% said seeing one would make them more likely to make an offer, while roughly the same share (26.8%) said it would make them less likely to make an offer. Respondents were also divided when asked about anti-gun flags (29.7% vs 27.5%) and Second Amendment flags (30.3% vs 27.3%).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>30% of surveyed homebuyers said seeing a rainbow flag in a neighborhood would make them more likely to bid on a home there. But the nation is divided; 22% said it would make them less likely to submit an offer. Nearly half of buyers said seeing a Confederate flag in a neighborhood would make them [&hellip;]<\/p>\n","protected":false},"author":13346,"featured_media":76427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[43],"tags":[15,19],"dashboard":[],"coauthors":[125],"class_list":["post-76420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-housing-equality-policy","tag-diversity","tag-politics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>30% of U.S. Homebuyers Want to Live in an LGBTQ Friendly Area<\/title>\n<meta name=\"description\" content=\"But the nation is divided; 22% of survey respondents said seeing a rainbow flag in a neighborhood would make them less likely to bid on a home there.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redfin.com\/news\/rainbow-flag-housing-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rainbows, Stars and Stripes: How 13 Different Flags Impact Where Homebuyers Want to Live\" \/>\n<meta property=\"og:description\" content=\"But the nation is divided; 22% of survey respondents said seeing a rainbow flag in a neighborhood would make them less likely to bid on a home there.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redfin.com\/news\/rainbow-flag-housing-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"Redfin Real Estate News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/redfin\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-27T12:00:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2023\/06\/flag-4552833_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lily Katz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@redfin\" \/>\n<meta name=\"twitter:site\" content=\"@redfin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lily Katz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/rainbow-flag-housing-survey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/rainbow-flag-housing-survey\\\/\"},\"author\":{\"name\":\"Lily Katz\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#\\\/schema\\\/person\\\/61b1278179ed9d76570212c0c595396f\"},\"headline\":\"Rainbows, Stars and Stripes: How 13 Different Flags Impact Where Homebuyers Want to Live\",\"datePublished\":\"2023-06-27T12:00:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/rainbow-flag-housing-survey\\\/\"},\"wordCount\":730,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/rainbow-flag-housing-survey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redfin.com/news\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/flag-4552833_1280.jpg\",\"keywords\":[\"Diversity\",\"Politics\"],\"articleSection\":[\"Housing Equality &amp; 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