{"id":821,"date":"2012-04-30T09:00:50","date_gmt":"2012-04-30T16:00:50","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/devblog\/?p=821"},"modified":"2020-10-05T13:12:25","modified_gmt":"2020-10-05T20:12:25","slug":"power_search_if_you_build_it_will_they_come","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/power_search_if_you_build_it_will_they_come\/","title":{"rendered":"Power Search: If you build it, will they come?"},"content":{"rendered":"<p>Let&#8217;s talk about power search.  Redfin currently offers <a href=\"https:\/\/redfin.com\/blog\/help\/search\/search-by-features\" title=\"Redfin: Search by Features\">over thirty ways to filter your search<\/a>, but it seems that no matter how many options we provide, there will always be someone out there who wants more.<\/p>\n<p>Here&#8217;s a sampling of the kinds of emails we regularly receive in our Tech Support inbox:<\/p>\n<ul style=\"margin-left:50px\">\n<li>&#8220;I would like to suggest adding a filter for places that except dogs.&#8221;<\/li>\n<li>&#8220;A check box for homes with and without a pool would make the tool that much better.&#8221;<\/li>\n<li>&#8220;Can you please add a selection for number of Stories with a Minimum &amp; Maximum.&#8221;<\/li>\n<li>&#8220;Please add a Master on Main option.&#8221;<\/li>\n<li>&#8220;It would be great if you could automatically filter based on a minimum school score.&#8221;<\/li>\n<li>&#8220;Please add an option to search by dollars per square foot ($\/sq.ft.).&#8221;<\/li>\n<li>&#8220;It would be greatly beneficial for me to have an option to filter by accepted financing options.&#8221;<\/li>\n<\/ul>\n<div style=\"float:right;width:365px;margin:5px 0 0 10px;font-size:85%;text-align:center;font-style:italic\"><img decoding=\"async\" src=\"https:\/\/redfin.com\/blog\/devblog\/wp-content\/uploads\/sites\/3\/2012\/04\/Search-Options-sm.png\" style=\"width:365px;height:214px;border:0\" alt=\"Dang. That's a lot of search options.\" title=\"Dang. That's a lot of search options.\" \/><br \/>Dang. That&#8217;s a lot of search options.<\/div>\n<p>These are all great ideas, and we would love to be able to add every one of them to our site.  Of course, adding a new search feature is never as easy as simply putting a new checkbox or dropdown in the search options dialog.  For every new search option we add, we need to normalize the relevant data across over two dozen MLSes, re-layout the search options dialog to fit the new option, add the relevant data to the optimized search tables, and actually code the new search option user interface.<\/p>\n<p>Even so, isn&#8217;t it worthwhile to spend that time if it makes our site better and gives the users what they want?  Absolutely it would be&#8230;  But is &#8220;more search options&#8221; really what most users want?<\/p>\n<p>While many users write in to say that they want this or that new search filter, I wanted to know just how often users are <em>actually using<\/em> the current options we provide.  To that end, I asked my esteemed colleague Dane Brandon to engage his mad Hive \/ Hadoop skillz to pull a million rows of search query data from Apache logs of user activity on Redfin.com stored in the Cassandra file system.<\/p>\n<p>After a few hours of cleaning, formatting, and pivot-tabling the resulting csv in Excel, I had my answer.<\/p>\n<p>The results were clear: despite the daily requests we get for new features, the vast majority of users on our site rarely use the advanced search features that we already provide.  In fact, only one search option was used in more than half of searches: maximum price at 61.2% of searches.<\/p>\n<p>Here&#8217;s what the full breakdown looks like for all of the property feature filters we offer (note that our <a href=\"https:\/\/redfin.com\/blog\/2012\/03\/now_available_on_redfin_filter_by_hoa_dues_.html\" title=\"Now Available on Redfin: Filter by HOA Dues!\">recently-released HOA dues search option<\/a> is missing because I did this analysis before we added that option):<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/redfin.com\/blog\/devblog\/wp-content\/uploads\/sites\/3\/2012\/04\/Redfin-Search-Filters-700.png\" title=\"How Often are Search Filters Used on Redfin?\" alt=\"How Often are Search Filters Used on Redfin?\" \/><\/p>\n<p>Notice that the only other options that appeared in more than 25% of searches were minimum beds (34.7%), and minimum price (25.1%)&mdash;all options that appear &#8220;above the fold&#8221; in the search box.  Minimum baths (21.4%) and minimum square footage (15.8%) each also had decent showings, while everything else fell well below 10%, and over half of the filter options didn&#8217;t even crack five percent of searches.<\/p>\n<p>Even more surprising was that just over half of user searches aren&#8217;t even limited to a specific region (e.g. city, neighborhood, zip code, or county):<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/redfin.com\/blog\/devblog\/wp-content\/uploads\/sites\/3\/2012\/04\/Redfin-Region-Searches-700.png\" title=\"How Often are Region Types Searched on Redfin?\" alt=\"How Often are Region Types Searched on Redfin?\" \/><\/p>\n<p>One could conceivably argue that the low usage of our more advanced features is a UI problem, and that if the search dialog were better designed, perhaps more users would discover and use these options, but from my own personal experience and what I&#8217;ve heard from other serious home shoppers, I believe that most people just want to see <em>all<\/em> the homes for sale, and avoid using filters because they&#8217;d rather not risk missing out on a home that might be <em>close enough<\/em> to what they&#8217;re looking for.<\/p>\n<p>So does this mean that we&#8217;ll be <em>removing<\/em> power search options and turning Redfin into a Fisher-Price<sup>&#174;<\/sup>-inspired simplistic real estate search?  Not a chance.  However, hopefully it does explain why we decide to prioritize other new features with broader impact like <a href=\"https:\/\/redfin.com\/blog\/2012\/03\/dang_thats_fast.html\" title=\"Dang. That's Fast.\">Instant Updates<\/a>, <a href=\"https:\/\/redfin.com\/blog\/2012\/03\/whats_your_home_worth_well_see_for_yourself.html\" title=\"What's Your Home Worth? Well, See For Yourself\">Home Price Tool<\/a>, and <a href=\"https:\/\/redfin.com\/blog\/2012\/02\/redfin_brings_transparency_to_title_inspection_mortgage_staging.html\" title=\"Redfin Brings Transparency to Title, Inspection, Mortgage, Staging\">Open Book<\/a> above adding new search options.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s talk about power search. Redfin currently offers over thirty ways to filter your search, but it seems that no matter how many options we provide, there will always be someone out there who wants more. Here&#8217;s a sampling of the kinds of emails we regularly receive in our Tech Support inbox: &#8220;I would like [&hellip;]<\/p>\n","protected":false},"author":13132,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[],"dashboard":[],"coauthors":[],"class_list":["post-821","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Power Search: If you build it, will they come? - Redfin Real Estate News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redfin.com\/news\/power_search_if_you_build_it_will_they_come\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Power Search: If you build it, will they come?\" \/>\n<meta property=\"og:description\" content=\"Let&#8217;s talk about power search. Redfin currently offers over thirty ways to filter your search, but it seems that no matter how many options we provide, there will always be someone out there who wants more. Here&#8217;s a sampling of the kinds of emails we regularly receive in our Tech Support inbox: &#8220;I would like [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redfin.com\/news\/power_search_if_you_build_it_will_they_come\/\" \/>\n<meta property=\"og:site_name\" content=\"Redfin Real Estate News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/redfin\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-30T16:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-05T20:12:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/redfin.com\/blog\/devblog\/wp-content\/uploads\/sites\/3\/2012\/04\/Search-Options-sm.png\" \/>\n<meta name=\"author\" content=\"Christin Camacho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@redfin\" \/>\n<meta name=\"twitter:site\" content=\"@redfin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christin Camacho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/power_search_if_you_build_it_will_they_come\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/power_search_if_you_build_it_will_they_come\\\/\"},\"author\":{\"name\":\"Christin Camacho\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#\\\/schema\\\/person\\\/5fa792886c43cc01fc0eb96d50543445\"},\"headline\":\"Power Search: If you build it, will they come?\",\"datePublished\":\"2012-04-30T16:00:50+00:00\",\"dateModified\":\"2020-10-05T20:12:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/power_search_if_you_build_it_will_they_come\\\/\"},\"wordCount\":712,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/power_search_if_you_build_it_will_they_come\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/redfin.com\\\/blog\\\/devblog\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2012\\\/04\\\/Search-Options-sm.png\",\"articleSection\":[\"Company News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redfin.com/news\\\/power_search_if_you_build_it_will_they_come\\\/#respond\"]}],\"copyrightYear\":\"2012\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/power_search_if_you_build_it_will_they_come\\\/\",\"url\":\"https:\\\/\\\/www.redfin.com/news\\\/power_search_if_you_build_it_will_they_come\\\/\",\"name\":\"Power Search: If you build it, will they come? 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Her dream home would have an enormous walk-in closet, a home theater and a room dedicated to her cats. Redfin is a full-service real estate brokerage that uses modern technology to make clients smarter and faster. For more information about working with a Redfin real estate agent to buy or sell a home, visit our \\\"Why Redfin?,\\\" page.\",\"url\":\"https:\\\/\\\/www.redfin.com/news\\\/author\\\/christin-camachoredfin-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Power Search: If you build it, will they come? - Redfin Real Estate News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.redfin.com\/news\/power_search_if_you_build_it_will_they_come\/","og_locale":"en_US","og_type":"article","og_title":"Power Search: If you build it, will they come?","og_description":"Let&#8217;s talk about power search. Redfin currently offers over thirty ways to filter your search, but it seems that no matter how many options we provide, there will always be someone out there who wants more. 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