{"id":84396,"date":"2026-03-13T11:15:53","date_gmt":"2026-03-13T18:15:53","guid":{"rendered":"https:\/\/www.redfin.com\/news\/?p=84396"},"modified":"2026-03-13T11:15:53","modified_gmt":"2026-03-13T18:15:53","slug":"methodology-inventory-impact-of-phased-marketing","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/methodology-inventory-impact-of-phased-marketing\/","title":{"rendered":"Methodology: Inventory Impact of Phased Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><i>This methodology accompanies <\/i><a href=\"https:\/\/www.redfin.com\/news\/private-exclusive-inventory-increase\"><i>Redfin\u2019s report<\/i><\/a><i> about how letting home sellers test the market before officially listing could boost housing supply. <\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every year, many homeowners are discouraged from selling by the <\/span><b>high costs and uncertainty<\/b><span style=\"font-weight: 400;\"> associated with listing and selling a home. These <\/span><i><span style=\"font-weight: 400;\">effective<\/span><\/i><span style=\"font-weight: 400;\"> costs include both direct expenses and other factors that effectively reduce the seller\u2019s net outcome.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Direct financial costs:<\/b><span style=\"font-weight: 400;\"> repairs, staging, real estate agent commissions, taxes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time and effort costs:<\/b><span style=\"font-weight: 400;\"> the time required to prepare the home, coordinate with agents and buyers, accommodate showings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Market outcome costs:<\/b><span style=\"font-weight: 400;\"> the risk of receiving a lower-than-expected sale price, extended time on market<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Privacy and disruption costs:<\/b><span style=\"font-weight: 400;\"> loss of privacy from showings and market exposure, and loss of full use and enjoyment of the home<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This analysis focuses on two ways phased marketing\u2013specifically, the ability to test pricing and collect feedback from buyers before listing on an MLS, or control market exposure\u2013can reduce some of these effective costs:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved pricing accuracy: Sellers can test pricing and gather feedback before going public, reducing the risk of mispricing and the associated costs of extended time on market and\/or stigma from price drops\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved privacy and convenience: Sellers can limit public exposure and maintain control over the pace and quantity of tours with less time pressure<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">We estimate that these benefits are worth 1.2\u20132.4% of their home\u2019s value to sellers. We created a model to estimate how sellers would respond to these benefits, and estimate that phased marketing could increase annual listings by 6\u201312% in markets where it is widely available.<\/span><\/p>\n<p><b>Background<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As Figure 1 illustrates, sellers and their agents under the traditional marketing model must decide on a list price prior to listing the home based on limited information such as \u201ccomps,\u201d or recent sales of comparable homes. Upon choosing a price and listing the home, days on market and all price changes are public information moving forward.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-84397 size-large\" src=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/unnamed-6-1024x792.png\" alt=\"\" width=\"1024\" height=\"792\" srcset=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/unnamed-6-1024x792.png 1024w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/unnamed-6-300x232.png 300w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/unnamed-6-768x594.png 768w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/unnamed-6-1536x1188.png 1536w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/unnamed-6.png 1552w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sellers and their agents typically decide on a pricing strategy based on how the seller values time, sale price, and convenience. Some sellers may prefer a quick sale, and aim to price cautiously to avoid the risk of extended time on market. Other sellers may prefer to maximize their sale price, and aim to price optimistically even with the likelihood of longer time on market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But only with the benefit of hindsight do sellers learn how accurately they have priced for their strategy. The first few weeks on the market provide crucial feedback to sellers. Underpriced sellers enjoy elevated buyer interest and receive offers faster than expected but are left wondering if a higher list price would have yielded a better sale price.*<\/span><span style=\"font-weight: 400;\"> Overpriced sellers experience limited buyer interest, indicating that they will <\/span><span style=\"font-weight: 400;\">experience longer-than-expected time on market and risk of a lower-than-expected sale price.**<\/span> <b>Consequently, many prospective sellers are potentially dissuaded from listing due to the costs and uncertainty they face about price and time on market.<\/b>***<\/p>\n<p><span style=\"font-weight: 400;\">How significant is the risk of mispricing? One way to measure pricing accuracy is to compare the initial list price of a home to its eventual sale price. A home that was initially priced much higher than its eventual sale price was likely overpriced; a home initially priced much lower than its eventual sale price was likely underpriced.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Figure 2 shows the share of sellers (bars) and average expected time on market (line) by their initial pricing accuracy. We estimate the relationship between pricing accuracy and time on market using a regression that controls for the property\u2019s predicted value and the local market\u2019s typical pricing patterns to reflect \u201ctrue\u201d mispricing.****<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-84398 size-large\" src=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/unnamed-7-1024x792.png\" alt=\"\" width=\"1024\" height=\"792\" srcset=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/unnamed-7-1024x792.png 1024w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/unnamed-7-300x232.png 300w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/unnamed-7-768x594.png 768w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/unnamed-7-1536x1188.png 1536w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/unnamed-7.png 1552w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Figure 2 illustrates that mispricing is a common phenomenon with significant impact on seller outcomes.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A significant share of sellers misprices their home. One-third of sellers underprice or overprice, with extreme overpricing (overpriced more than 10%) more common than extreme underpricing (underpriced more than 10%).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mispricing dramatically affects time on market. The blue line shows the average predicted months on market by pricing accuracy, ranging from less than 1 month for the most underpriced to over 4 months for the most overpriced. Underpriced sellers sell in approximately 1 month or less. Accurately priced sellers sell within 1.5-2.5 months. Sellers overpriced by 5-10% spend 3-4 months on market.<\/span><\/li>\n<\/ul>\n<p><b>Estimation of Phased Marketing Value and Effect on Listings<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We model phased marketing as benefiting sellers through 1) improved pricing accuracy and 2) improved privacy and convenience. We assume that pricing accuracy is improved by allowing sellers to test prices and collect feedback from buyers without a public price or time on market history, and privacy and convenience is improved for sellers who prefer discretion or want to limit the number or pace of tours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We calculate the following values to estimate the value and inventory impact of these benefits:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The share of homeowners who stand most to benefit from phased marketing through improved pricing accuracy or privacy and convenience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average benefit as a percentage of home value for these sellers, which is equivalent to a corresponding reduction in the cost of selling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The percentage increase in annual listings given those cost reductions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The cumulative inventory effect of these new listings, as they unlock additional listings and sales by coming on market<\/span><\/li>\n<\/ol>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Share of homeowners who stand to benefit most<\/span><\/span><span style=\"font-weight: 400;\">: As shown in Figure 2, nearly 40% of sellers misprice by at least 5%, with roughly equal shares over- and underpricing. We conservatively assume that only half of these mispriced sellers, or 20% of all sellers, would have benefited from the additional pricing information that phased marketing can provide. In addition, we assume 5% of all households have high privacy and convenience concerns that would make phased marketing beneficial.*****<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Average benefit for sellers who stand to benefit most<\/span><\/span><span style=\"font-weight: 400;\">: We measure the benefits of improved pricing accuracy in terms of a reduced likelihood of extended time on market and a reduced likelihood of price drops. The cost of time on market is primarily the cost of time to the seller, while the cost of price drops is the stigma associated with a price drop history.\u2020<\/span><span style=\"font-weight: 400;\">\u00a0Because time on market and sale price are interrelated, we treat these benefits as mutually exclusive to avoid double counting and assume that sellers who avoid mispricing benefit equally from each. Note that while we frame these benefits in terms of how <\/span><i><span style=\"font-weight: 400;\">over<\/span><\/i><span style=\"font-weight: 400;\">priced sellers could benefit, the benefits equally reflect the value of avoiding underpricing as well.\u2020\u2020<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The table below summarizes the benefit calculations:\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Benefit type<\/b><\/td>\n<td><b>Potential share of homeowners benefiting<\/b><\/td>\n<td><b>Benefit (% of home value)<\/b><\/td>\n<td><b>Benefit details<\/b><\/td>\n<td><b>Sources of benefit value calculation<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Reduced likelihood of extended days on market (DOM)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1-2%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Assumption: Phased marketing reduces DOM by 2 weeks<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Value: 2-4% of home value per month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Merlo, Ortalo-Magne, and Rust (2015) \u2013 4% per month<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anenberg, Elliot (2016) \u2013 1% per month<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Genesove and Mayer (1997) \u2013 1.6% per month\u2020\u2020\u2020<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Reduced likelihood of price drops<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1-2.5%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Assumption: Phased marketing reduces on-MLS price drop risk by 50%\u2020\u2020\u2020\u2020<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Value: 2-5% of home value<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Redfin analysis of MLS data \u2013 5%\u2020\u2020\u2020\u2020\u2020<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knight (2002) \u2013 1.8-3.4%\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gordon and Winkler (2017) \u2013 6-9%\u2021<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Improved privacy and convenience<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2-3%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Assumption: Phased marketing period avoids public listing, open houses, unqualified showings; seller retains option to go public<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Value: 2-3% of home value<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Assumed value, based on indirect evidence from iBuying\u2021\u2021<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Weighted average benefit<\/b><\/td>\n<td><span style=\"font-weight: 400;\">&#8211;<\/span><\/td>\n<td><b>1.2% (low) \/ 2.4% (high)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">&#8211;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">&#8211;<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>As % of baseline cost (8% of home value)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">&#8211;<\/span><\/td>\n<td><b>15% (low) \/ 30% (high)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">&#8211;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">&#8211;<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The calculation above shows that the average benefit is equivalent to 1.2-2.4% of home value for those sellers who stand most to benefit from phased marketing. Given a baseline cost of 8% of home value, this is equivalent to a 15-30% reduction in the cost of selling.\u2021\u2021\u2021<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Percentage increase in annual listings driven by phased marketing<\/span><\/span><span style=\"font-weight: 400;\">: We then estimate how many more listings would result given sufficient access to phased marketing. Based on published estimates of the cost elasticity of listings, or the percentage change in listings expected given a 1% change in the cost of selling, we assume an elasticity of 1.\u2021\u2021\u2021\u2021<\/span><span style=\"font-weight: 400;\">\u00a0 This implies a 15-30% increase in the share of affected sellers listing each year. With 25% of homeowners standing to benefit most, the aggregate listing response is therefore 3.75-7.5%.\u00a0<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Cumulative inventory effect of new listings from phased marketing<\/span><\/span><span style=\"font-weight: 400;\">: Finally, we multiply the aggregate listing response by a multiplier of 1.6 to reflect the expected downstream effect of additional listings, for a combined inventory increase of 6-12%.\u2021\u2021\u2021\u2021\u2021 <\/span><span style=\"font-weight: 400;\">The multiplier reflects the downstream effect of additional listings becoming unlocked through a sell-then-buy chain between buyers and sellers. Based on 2025 NAR data, we assume 75% of buyers in the near-term will be repeat buyers.\u00a7<\/span><span style=\"font-weight: 400;\"> Additionally, we estimate that at least 50% of repeat buyers plan to sell their current home before buying.\u00a7\u00a7<\/span><span style=\"font-weight: 400;\"> Consequently, 37.5% (or 75% x 50%) of these new listings unlock an additional home once sold, leading to an aggregate multiplier effect of 1.6.\u00a7\u00a7\u00a7<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a baseline annual listings of 4.6 million for 2026, this would imply a direct increase in listings by 172k-344k, and a total increase of 276k-552k.\u00a7\u00a7\u00a7\u00a7<\/span><\/p>\n<h3><strong>Endnotes<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0*A low list price could, for example, signal to buyers that there is a defect in the home or that the seller is highly motivated, reducing their bargaining power. Although deliberate underpricing has the potential to spark a bidding war and yield a higher sale price (with \u201cauction fever\u201d pushing buyer valuations up), there are diminishing returns to lowering the price. A low list price anchors bidders to a low valuation and discourages high-value buyers from even viewing the home, offsetting the benefits of auction fever. This is consistent with empirical evidence, such as Hammervold et al. (2025) who find that strategic underpricing increases bidding \u201ctemperature\u201d but fails to raise the sale price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">**A high list price can anchor buyers to a high valuation and signal that the seller is patient, improving their bargaining power. However, even moderate overpricing carries the risk of the home developing stigma through excessive days on market and price drop history that can ultimately reduce the final sale price. Benjamin and Chinloy (2000) also find that overpricing yields minimal sale price benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">***A 2025 survey found that the top four reasons sellers indicated as \u201cscaring\u201d them from potentially selling their home were the stress of selling, the cost of selling, not being able to afford a new home, and not selling for enough. (Pisano, 2025) A 2020 Zillow survey found that sellers who have reported being likely to move within the next three years report waiting for a more favorable price, concerns about other home prices, and life uncertainty as their primary reasons for not moving. (Garcia, 2024) Bottan and Perez-Truglia (2025) also find that a 1 percentage point increase in <\/span><i><span style=\"font-weight: 400;\">expected<\/span><\/i><span style=\"font-weight: 400;\"> future home price appreciation reduces the propensity to sell by over 2.5 percentage points for sellers already on the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">****For example, a seller whose original list price is 10% above their final sale price, in a market where similar sellers tend to list 5% above, would be considered here to be overpriced by 5%. We apply this adjustment to capture the effect of mispricing relative to <\/span><i><span style=\"font-weight: 400;\">other <\/span><\/i><span style=\"font-weight: 400;\">sellers. To do so, we regress the log ratio of the original list price and final sale price on time on market, with controls for the log predicted sale price, location, and time of the sale. In Figure 2, the measure of original list price \/ sale price reflects the residualized value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*****Survey evidence shows that privacy and convenience are significant concerns for sellers. (Bulloch , 2022) The shares of off-market sales and sales to iBuyers also provide suggestive evidence of the high share of homeowners who value privacy and convenience. Redfin has previously estimated that at least 2% of sales occur off-market, and iBuyers have been estimated to account for an additional 1-3% of sales nationally. (NAR Survey, 2026).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2020The amount of the price drop is not itself a cost to the seller, as the seller was not necessarily going to sell at the initial list price amount. Rather, the cost of a price drop is the stigma associated with the action, as buyers view the price drop as a signal of impatience or low market value of the home. For example, a seller who cuts their price from $500k to $450k may be more likely to sell for less than $450k than an identical seller who initially priced at $450k (without a price drop history).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2020\u2020Specifically, we assume the benefits are symmetric for underpricing. For the DOM benefit, reduced DOM without a reduction in sale price offers the same value as the corresponding increase in sale price without a change in DOM. For the price drop benefit, the value can be interpreted as an increase in sale price that comes from being less likely to underprice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2020<\/span><span style=\"font-weight: 400;\">\u2020<\/span><span style=\"font-weight: 400;\">\u2020This estimate is for low-equity homeowners who may be particularly willing to trade time for a higher sale price due to loss aversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2020<\/span><span style=\"font-weight: 400;\">\u2020<\/span><span style=\"font-weight: 400;\">\u2020<\/span><span style=\"font-weight: 400;\">\u2020Using MLS data on single family home sales between 2023-2025 we estimate that a seller who reduces their degree of overpricing from 110% to 105% reduces their risk of a price drop by approximately 50%. Hayunga (2026), in a recent working paper, estimates that marketing off-MLS effectively reduces price drop risk by 80%. A 2024 analysis by Compass found that pre-marketed homes were about 30% less likely to have a price drop. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2020<\/span><span style=\"font-weight: 400;\">\u2020<\/span><span style=\"font-weight: 400;\">\u2020<\/span><span style=\"font-weight: 400;\">\u2020<\/span><span style=\"font-weight: 400;\">\u2020We regress the log sale price on an indicator for whether the home had a price drop, with controls for the property\u2019s predicted value, property characteristics, market-level sale metrics (median DOM, sale price growth, and average sale to list), and region and period fixed effects. With this specification the coefficient on the price drop indicator is 5.4%. This result is robust to additional controls, such as number of price drops, total DOM, time from list to last price drop, and original list price. Knight (2002) conducts similar tests and finds a range of estimates from 1.8-3.4%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2021Gordon and Winkler (2017) estimate the percent reduction in sale price is 2 to 3 times as large as the reduction in list price. We estimate the median list price change is approximately 3%, which implies a 6-9% reduction in sale price due to stigma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2021\u2021Seiler and Yang (2023) estimate that homeowners sell to iBuyers at around 5% less in exchange for convenience and find evidence that more impatient sellers and sellers who have previously attempted to sell on the MLS and failed are more likely to sell to iBuyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2021\u2021\u2021We choose 8% to capture standard seller-borne commissions and closing costs of 3-4%, plus 2-4% in repairs and additional time and hassle costs. Haurin and Gill (2002) estimate it as 3% of sale price plus 4% of household income. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2021\u2021\u2021\u2021Published estimates consistently find large values for this elasticity. For simplicity of interpretation, given the range of our value estimates, we assume an elasticity of 1. For reference, Van Ommeren and Van Leuvensteijn (2005) find that a 1 p.p. increase in a sales tax (that starts at 6%) leads to an 8% reduction in moving rates, implying an elasticity near 1 assuming total baseline costs of 10-12% (because the sales tax in their context was 6%, total selling costs were likely higher in their context as well). Similarly, Han, Ngai, and Sheedy (2025) find that a 1.3 p.p. increase in a transfer tax led to 12% lower moving hazard rate, which also suggests an elasticity near 1 assuming 8% in seller costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2021\u2021\u2021\u2021\u2021Our approach to calculating the multiplier effect is inspired by Anenberg and Ringo (2022), who show that the multiplier depends on the share of buy-first and sell-first households. They estimate a two-year multiplier between 1.48 to 2.8, though their measure is intended to reflect the total change in sales based on the entry of first-time buyers. Other evidence comes from the literature on vacancy chains, or the number of moves caused by the creation of new housing supply. In a recent working paper, French and Gilbert (2024) find each new home creates 0.9 additional moves downstream, or a multiplier of 1.9; similarly, Bratu et al. (2023) find that each new centrally-located market-rate home creates 0.66 homes in bottom-half income zip codes, implying a multiplier well above 1.66.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a7\u00a0NAR Buyer Profile (2026).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a7\u00a7This estimate is a conservative lower-bound based on a Redfin analysis. A higher sell-first share implies a greater multiplier effect. Survey evidence suggests the sell-first share may vary between 59% (Berchick and Garcia, 2025) and 65% (Xu, 2023).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a7\u00a7\u00a7The multiplier is 1 \/ (1 \u2013 37.5%) = 1.6.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a7\u00a7\u00a7\u00a7This value represents a 2% increase from 2025 inventory, consistent with Redfin\u2019s existing home sales forecast of 2% year-over-year growth in 2026.<\/span><\/p>\n<h3><b>References<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Anenberg, Elliot and Daniel Ringo, \u201cThe Propagation of Demand Shocks through Housing Markets,\u201d <\/span><i><span style=\"font-weight: 400;\">American Economic Journal: Macroeconomics<\/span><\/i><span style=\"font-weight: 400;\">, July 2022, Vol. 14, No. 3, pp. 481-507<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bratua, Cristina, Oskari Harjunenb, and Tuukka Saarimaac, \u201cJUE Insight: City-wide effects of new housing supply: Evidence from moving chains,\u201d <\/span><i><span style=\"font-weight: 400;\">Journal of Urban Economics<\/span><\/i><span style=\"font-weight: 400;\">, January 2023, Vol. 133, No. 103528<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Benjamin, John and Peter Chinloy, &#8220;Pricing, Exposure and Residential Listing Strategies,&#8221; <\/span><i><span style=\"font-weight: 400;\">Journal of Real Estate Research<\/span><\/i><span style=\"font-weight: 400;\">, January 2000, Vol. 20, No. 1-2, pp. 61-74<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Berchick, Edward, and Manny Garcia, \u201cSellers: Results from the Zillow Consumer Housing Trends Report 2025,\u201d <\/span><a href=\"http:\/\/www.zillow.com\"><i><span style=\"font-weight: 400;\">www.zillow.com<\/span><\/i><\/a><span style=\"font-weight: 400;\">, November 2025, accessed March 2026, available at <\/span><a href=\"https:\/\/www.zillow.com\/research\/sellers-housing-trends-report-2025-35674\/\"><span style=\"font-weight: 400;\">https:\/\/www.zillow.com\/research\/sellers-housing-trends-report-2025-35674\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Bottan, Nicolas and Ricardo Perez-Truglia, \u201cBetting on the House: Subjective Expectations and Market Choices,\u201d <\/span><i><span style=\"font-weight: 400;\">American Economic Journal: Applied Economics<\/span><\/i><span style=\"font-weight: 400;\">, January 2025, Vol. 17, No. 1, pp. 459-500<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bulloch, Jason, \u201cStressed out over selling your home? You\u2019re not alone.,\u201d <\/span><i><span style=\"font-weight: 400;\">www.offerpad.com<\/span><\/i><span style=\"font-weight: 400;\">, June 3, 2022, accessed March 2026, available at <\/span><a href=\"https:\/\/www.offerpad.com\/articles\/stressed-out-over-selling-your-home\/\"><span style=\"font-weight: 400;\">https:\/\/www.offerpad.com\/articles\/stressed-out-over-selling-your-home\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">French, Robert and Valentine Gilbert, \u201cSuburban Housing and Urban Affordability: Evidence from Residential Vacancy Chains\u201d, <\/span><i><span style=\"font-weight: 400;\">Unpublished Manuscript<\/span><\/i><span style=\"font-weight: 400;\">, April 2024, available at <\/span><a href=\"https:\/\/www.jchs.harvard.edu\/research-areas\/working-papers\/suburban-housing-and-urban-affordability-evidence-residential-vacancy\"><span style=\"font-weight: 400;\">https:\/\/www.jchs.harvard.edu\/research-areas\/working-papers\/suburban-housing-and-urban-affordability-evidence-residential-vacancy<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Garcia, Manny, \u201cFinancial Anxiety, Ongoing Uncertainty Keeping Sellers on the Sideline\u201d, <\/span><i><span style=\"font-weight: 400;\">www.zillow.com<\/span><\/i><span style=\"font-weight: 400;\">, October 2020, accessed March 2026, available at <\/span><a href=\"https:\/\/www.zillow.com\/research\/why-arent-sellers-selling-2020-28224\/\"><span style=\"font-weight: 400;\">https:\/\/www.zillow.com\/research\/why-arent-sellers-selling-2020-28224\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Genesove, David and Christopher J. Mayer, \u201cEquity and Time to Sale in the Real Estate Market,\u201d <\/span><i><span style=\"font-weight: 400;\">The American Economic Review<\/span><\/i><span style=\"font-weight: 400;\">, June 1997, Vol. 87, No. 3, pp. 255-269<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gordon, Bruce L., and Daniel T. Winkler, \u201cThe Effect of Listing Price Changes on the Selling Price of Single-Family Residential Homes,\u201d <\/span><i><span style=\"font-weight: 400;\">Journal of Real Estate Financial Economics<\/span><\/i><span style=\"font-weight: 400;\">, August 2017, Vol. 55, pp. 185-215<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hammervold, Randi, Jon Olaf Olaussen, Are Oust, Dag Einar Sommervoll, Ole Jakob S\u00f8nsteb\u00f8, \u201cSome like it hot: The effect of auction temperature on urban real estate prices\u201d, <\/span><i><span style=\"font-weight: 400;\">Real Estate Economics, <\/span><\/i><span style=\"font-weight: 400;\">November 2025, Vol. 53, No. 6, pp. 1284-1308<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Han, Lu, L. Rachel Ngai, and Kevin D. Sheedy, \u201cTo Own or to Rent? The Effects of Transaction Taxes on Housing Markets,\u201d <\/span><i><span style=\"font-weight: 400;\">The Review of Economic Studies<\/span><\/i><span style=\"font-weight: 400;\">, October 2025, pp. 1-41<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Haurin, Donald Richard, and Harley Gill, \u201cThe Impact of Transaction Costs and the Expected Length of Stay on Homeownership,\u201d <\/span><i><span style=\"font-weight: 400;\">Journal of Urban Economics<\/span><\/i><span style=\"font-weight: 400;\">, February 2022, Vol. 51, No. 3, pp. 563-584<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hayunga, Darren K., \u201cPocket Sales in the Housing Market: Selection, Outcomes, and Policy,\u201d <\/span><i><span style=\"font-weight: 400;\">SSRN<\/span><\/i><span style=\"font-weight: 400;\">, March 2026, available at <\/span><a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=6359754\"><span style=\"font-weight: 400;\">https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=6359754<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Knight, John R., \u201cListing Price, Time on Market, and Ultimate Selling Price: Causes and Effects of Listing Price Changes,\u201d <\/span><i><span style=\"font-weight: 400;\">Real Estate Economics<\/span><\/i><span style=\"font-weight: 400;\">, Vol. 30, No. 2, pp. 165-344<\/span><\/p>\n<p><span style=\"font-weight: 400;\">National Association of Realtors (NAR), \u201cJanuary 2026 Realtors Confidence Survey,\u201d <\/span><i><span style=\"font-weight: 400;\">www.nar.realtor<\/span><\/i><span style=\"font-weight: 400;\">, 2026, accessed March 2026, available at <\/span><a href=\"https:\/\/www.nar.realtor\/research-and-statistics\/research-reports\/realtors-confidence-index\"><span style=\"font-weight: 400;\">https:\/\/www.nar.realtor\/research-and-statistics\/research-reports\/realtors-confidence-index<\/span><\/a><span style=\"font-weight: 400;\"> (\u201cNAR Survey (2026)\u201d)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">National Association of Realtors, \u201cProfile of a Repeat Buyer,\u201d <\/span><a href=\"http:\/\/www.nar.realtor\"><i><span style=\"font-weight: 400;\">www.nar.realtor<\/span><\/i><\/a><span style=\"font-weight: 400;\">, accessed March 2026, available at <\/span><a href=\"https:\/\/www.nar.realtor\/infographics\/profile-of-a-repeat-buyer\"><span style=\"font-weight: 400;\">https:\/\/www.nar.realtor\/infographics\/profile-of-a-repeat-buyer<\/span><\/a><span style=\"font-weight: 400;\"> (\u201cNAR Buyer Profile (2026)\u201d)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pisano, Nick, \u201c2025 Data: Why Is Selling a Home So Stressful?\u201d <\/span><a href=\"http:\/\/www.listwithclever.com\"><i><span style=\"font-weight: 400;\">www.listwithclever.com<\/span><\/i><\/a><span style=\"font-weight: 400;\">, February 2025, accessed March 2026, available at https:\/\/listwithclever.com\/research\/why-is-selling-a-home-so-stressful\/?utm_source=press+release&amp;utm_medium=pr&amp;utm_campaign=selling_fears_2025<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seiler, Michael J., and Liuming Yang, \u201cThe Burgeoning Role of iBuyers in the Housing Market,\u201d <\/span><i><span style=\"font-weight: 400;\">Real Estate Economics<\/span><\/i><span style=\"font-weight: 400;\">, May 2023, Vol. 51, No. 3, pp. 533-778<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Van Ommeren, Jos and Michiel Van Leuvensteijn, \u201cNew Evidence of the Effect of Transaction Costs on Residential Mobility,\u201d <\/span><i><span style=\"font-weight: 400;\">Journal of Regional Science<\/span><\/i><span style=\"font-weight: 400;\">, November 2005, Vol. 45, No. 4, pp. 681-702<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Xu, Jiayi, \u201cRealtor.com Site Visitor Survey Results,\u201d <\/span><i><span style=\"font-weight: 400;\">www.realtor.com<\/span><\/i><span style=\"font-weight: 400;\">, May 2023, accessed March 2026, available at https:\/\/www.realtor.com\/research\/may-2023-site-visitor-survey\/<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This methodology accompanies Redfin\u2019s report about how letting home sellers test the market before officially listing could boost housing supply. Every year, many homeowners are discouraged from selling by the high costs and uncertainty associated with listing and selling a home. These effective costs include both direct expenses and other factors that effectively reduce the [&hellip;]<\/p>\n","protected":false},"author":13575,"featured_media":84399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[632],"tags":[36],"coauthors":[710],"class_list":["post-84396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-our-economists","tag-economics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Methodology: Inventory Impact of Phased Marketing<\/title>\n<meta name=\"description\" content=\"Redfin estimates that housing inventory could increase by 6%-12% in markets where home sellers are given the flexibility to test out pricing strategies before putting their homes on the market. This methodology explains how we got to that estimate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redfin.com\/news\/methodology-inventory-impact-of-phased-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Methodology: Inventory Impact of Phased Marketing\" \/>\n<meta property=\"og:description\" content=\"Redfin estimates that housing inventory could increase by 6%-12% in markets where home sellers are given the flexibility to test out pricing strategies before putting their homes on the market. This methodology explains how we got to that estimate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redfin.com\/news\/methodology-inventory-impact-of-phased-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Redfin Real Estate News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/redfin\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-13T18:15:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/sophie-n-RJ-CaBQH7Sk-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2133\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Asad Khan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@redfin\" \/>\n<meta name=\"twitter:site\" content=\"@redfin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Asad Khan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/methodology-inventory-impact-of-phased-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/methodology-inventory-impact-of-phased-marketing\\\/\"},\"author\":{\"name\":\"Asad Khan\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#\\\/schema\\\/person\\\/f3eaa9318f1663ea137a4af9a836a99b\"},\"headline\":\"Methodology: Inventory Impact of Phased Marketing\",\"datePublished\":\"2026-03-13T18:15:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/methodology-inventory-impact-of-phased-marketing\\\/\"},\"wordCount\":3233,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/methodology-inventory-impact-of-phased-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redfin.com/news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/sophie-n-RJ-CaBQH7Sk-unsplash-scaled.jpg\",\"keywords\":[\"Economics\"],\"articleSection\":[\"From Our Economists\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/methodology-inventory-impact-of-phased-marketing\\\/\",\"url\":\"https:\\\/\\\/www.redfin.com/news\\\/methodology-inventory-impact-of-phased-marketing\\\/\",\"name\":\"Methodology: Inventory Impact of Phased Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/methodology-inventory-impact-of-phased-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/methodology-inventory-impact-of-phased-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redfin.com/news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/sophie-n-RJ-CaBQH7Sk-unsplash-scaled.jpg\",\"datePublished\":\"2026-03-13T18:15:53+00:00\",\"description\":\"Redfin estimates that housing inventory could increase by 6%-12% in markets where home sellers are given the flexibility to test out pricing strategies before putting their homes on the market. This methodology explains how we got to that estimate.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/methodology-inventory-impact-of-phased-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.redfin.com/news\\\/methodology-inventory-impact-of-phased-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/methodology-inventory-impact-of-phased-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.redfin.com/news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/sophie-n-RJ-CaBQH7Sk-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.redfin.com/news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/sophie-n-RJ-CaBQH7Sk-unsplash-scaled.jpg\",\"width\":2133,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/methodology-inventory-impact-of-phased-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.redfin.com/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Methodology: Inventory Impact of Phased Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#website\",\"url\":\"https:\\\/\\\/www.redfin.com/news\\\/\",\"name\":\"Redfin Real Estate News\",\"description\":\"The latest real estate news and research from technology-powered residential real estate company, Redfin.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.redfin.com/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#organization\",\"name\":\"Redfin\",\"url\":\"https:\\\/\\\/www.redfin.com/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.redfin.com\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Redfin-News-Logo.png\",\"contentUrl\":\"https:\\\/\\\/www.redfin.com\\\/news\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Redfin-News-Logo.png\",\"width\":1100,\"height\":235,\"caption\":\"Redfin\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/redfin\",\"https:\\\/\\\/x.com\\\/redfin\",\"https:\\\/\\\/www.instagram.com\\\/redfinrealestate\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/redfin\",\"https:\\\/\\\/www.pinterest.com\\\/redfin\\\/\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Redfin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/#\\\/schema\\\/person\\\/f3eaa9318f1663ea137a4af9a836a99b\",\"name\":\"Asad Khan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.redfin.com/news\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Asad-Khan-150x150.jpg6657872b881feafb1383ecc9a82b0629\",\"url\":\"https:\\\/\\\/www.redfin.com/news\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Asad-Khan-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/www.redfin.com/news\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Asad-Khan-150x150.jpg\",\"caption\":\"Asad Khan\"},\"description\":\"Asad Khan studies housing market trends and the forces behind them as a senior economist at Redfin. Previously, he was an economic consultant at Analysis Group where he worked on antitrust and valuation matters. Asad taught urban economics as a Research Fellow at the University of Wisconsin-Madison and earned a PhD in economics from the University of Illinois at Urbana-Champaign. His research has focused on the economics of city structure and zoning policy.\",\"url\":\"https:\\\/\\\/www.redfin.com/news\\\/author\\\/asad-khan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Methodology: Inventory Impact of Phased Marketing","description":"Redfin estimates that housing inventory could increase by 6%-12% in markets where home sellers are given the flexibility to test out pricing strategies before putting their homes on the market. This methodology explains how we got to that estimate.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.redfin.com\/news\/methodology-inventory-impact-of-phased-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Methodology: Inventory Impact of Phased Marketing","og_description":"Redfin estimates that housing inventory could increase by 6%-12% in markets where home sellers are given the flexibility to test out pricing strategies before putting their homes on the market. This methodology explains how we got to that estimate.","og_url":"https:\/\/www.redfin.com\/news\/methodology-inventory-impact-of-phased-marketing\/","og_site_name":"Redfin Real Estate News","article_publisher":"https:\/\/www.facebook.com\/redfin","article_published_time":"2026-03-13T18:15:53+00:00","og_image":[{"width":2133,"height":1200,"url":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/sophie-n-RJ-CaBQH7Sk-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Asad Khan","twitter_card":"summary_large_image","twitter_creator":"@redfin","twitter_site":"@redfin","twitter_misc":{"Written by":"Asad Khan","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.redfin.com\/news\/methodology-inventory-impact-of-phased-marketing\/#article","isPartOf":{"@id":"https:\/\/www.redfin.com\/news\/methodology-inventory-impact-of-phased-marketing\/"},"author":{"name":"Asad Khan","@id":"https:\/\/www.redfin.com\/news\/#\/schema\/person\/f3eaa9318f1663ea137a4af9a836a99b"},"headline":"Methodology: Inventory Impact of Phased Marketing","datePublished":"2026-03-13T18:15:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.redfin.com\/news\/methodology-inventory-impact-of-phased-marketing\/"},"wordCount":3233,"publisher":{"@id":"https:\/\/www.redfin.com\/news\/#organization"},"image":{"@id":"https:\/\/www.redfin.com\/news\/methodology-inventory-impact-of-phased-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/sophie-n-RJ-CaBQH7Sk-unsplash-scaled.jpg","keywords":["Economics"],"articleSection":["From Our Economists"],"inLanguage":"en-US","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.redfin.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.redfin.com\/news\/methodology-inventory-impact-of-phased-marketing\/","url":"https:\/\/www.redfin.com\/news\/methodology-inventory-impact-of-phased-marketing\/","name":"Methodology: Inventory Impact of Phased Marketing","isPartOf":{"@id":"https:\/\/www.redfin.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.redfin.com\/news\/methodology-inventory-impact-of-phased-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.redfin.com\/news\/methodology-inventory-impact-of-phased-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/sophie-n-RJ-CaBQH7Sk-unsplash-scaled.jpg","datePublished":"2026-03-13T18:15:53+00:00","description":"Redfin estimates that housing inventory could increase by 6%-12% in markets where home sellers are given the flexibility to test out pricing strategies before putting their homes on the market. This methodology explains how we got to that estimate.","breadcrumb":{"@id":"https:\/\/www.redfin.com\/news\/methodology-inventory-impact-of-phased-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.redfin.com\/news\/methodology-inventory-impact-of-phased-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.redfin.com\/news\/methodology-inventory-impact-of-phased-marketing\/#primaryimage","url":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/sophie-n-RJ-CaBQH7Sk-unsplash-scaled.jpg","contentUrl":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2026\/03\/sophie-n-RJ-CaBQH7Sk-unsplash-scaled.jpg","width":2133,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/www.redfin.com\/news\/methodology-inventory-impact-of-phased-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.redfin.com\/news\/"},{"@type":"ListItem","position":2,"name":"Methodology: Inventory Impact of Phased Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.redfin.com\/news\/#website","url":"https:\/\/www.redfin.com\/news\/","name":"Redfin Real Estate News","description":"The latest real estate news and research from technology-powered residential real estate company, Redfin.","publisher":{"@id":"https:\/\/www.redfin.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.redfin.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.redfin.com\/news\/#organization","name":"Redfin","url":"https:\/\/www.redfin.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.redfin.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2020\/10\/Redfin-News-Logo.png","contentUrl":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2020\/10\/Redfin-News-Logo.png","width":1100,"height":235,"caption":"Redfin"},"image":{"@id":"https:\/\/www.redfin.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/redfin","https:\/\/x.com\/redfin","https:\/\/www.instagram.com\/redfinrealestate\/","https:\/\/www.linkedin.com\/company\/redfin","https:\/\/www.pinterest.com\/redfin\/","https:\/\/en.wikipedia.org\/wiki\/Redfin"]},{"@type":"Person","@id":"https:\/\/www.redfin.com\/news\/#\/schema\/person\/f3eaa9318f1663ea137a4af9a836a99b","name":"Asad Khan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2025\/05\/Asad-Khan-150x150.jpg6657872b881feafb1383ecc9a82b0629","url":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2025\/05\/Asad-Khan-150x150.jpg","contentUrl":"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2025\/05\/Asad-Khan-150x150.jpg","caption":"Asad Khan"},"description":"Asad Khan studies housing market trends and the forces behind them as a senior economist at Redfin. Previously, he was an economic consultant at Analysis Group where he worked on antitrust and valuation matters. Asad taught urban economics as a Research Fellow at the University of Wisconsin-Madison and earned a PhD in economics from the University of Illinois at Urbana-Champaign. His research has focused on the economics of city structure and zoning policy.","url":"https:\/\/www.redfin.com\/news\/author\/asad-khan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/posts\/84396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/users\/13575"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/comments?post=84396"}],"version-history":[{"count":1,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/posts\/84396\/revisions"}],"predecessor-version":[{"id":84400,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/posts\/84396\/revisions\/84400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/media\/84399"}],"wp:attachment":[{"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/media?parent=84396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/categories?post=84396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/tags?post=84396"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.redfin.com\/news\/wp-json\/wp\/v2\/coauthors?post=84396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}