{"id":86448,"date":"2026-07-15T14:12:41","date_gmt":"2026-07-15T21:12:41","guid":{"rendered":"https:\/\/www.redfin.com\/news\/?p=86448"},"modified":"2026-07-16T09:43:15","modified_gmt":"2026-07-16T16:43:15","slug":"home-search-in-2026","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/home-search-in-2026\/","title":{"rendered":"The Home Search Landscape is Changing. If You\u2019re Not on Redfin, You May Be Missing Homes for Sale."},"content":{"rendered":"

Traditionally, most homes for sale appear on all the major real estate portals the day they list. While this gives the home maximum visibility on day one, it also puts pressure on sellers to nail a one-shot listing\u2014or risk making a bad first impression.<\/span><\/p>\n

But now many sellers also have a new option: a soft-launch, \u201ccoming soon\u201d approach that allows them to start marketing their home before it\u2019s listed everywhere. Options like <\/span>Redfin Early Access<\/span><\/a> can give sellers additional time to prepare their home, gauge buyer demand, or test pricing before a broad debut. Sellers who value added privacy for their household can also use a \u201ccoming soon\u201d strategy for more control over how widely their home is marketed.\u00a0<\/span><\/p>\n

And for savvy buyers, it\u2019s a way to discover new homes before they hit all the sites.<\/span><\/p>\n

Many consumers are still unfamiliar with this choice and how it works. A recent Redfin survey of 1,000 U.S. consumers found that half aren\u2019t very familiar with the option to market homes selectively before advertising them broadly. <\/span>Here’s what you need to know.<\/b><\/p>\n