{"id":9825,"date":"2012-12-03T11:42:23","date_gmt":"2012-12-03T19:42:23","guid":{"rendered":"https:\/\/redfindevelop.wpengine.com\/blog\/?p=9825"},"modified":"2020-10-05T13:12:24","modified_gmt":"2020-10-05T20:12:24","slug":"redfin-updates-home-details-page","status":"publish","type":"post","link":"https:\/\/www.redfin.com\/news\/redfin-updates-home-details-page\/","title":{"rendered":"You Look Beautiful Darling"},"content":{"rendered":"<p>We\u2019re proud to introduce the new <strong>Redfin home details page<\/strong>, which shows the photos, details and history of 35 million U.S. homes, condos, townhomes and land on our site. Our customers spend 65% of their time on this one page, and we managed to increase the size of the photos by 35%, made it easier to get to the core details of a home, and improved page load times an average of 31%. Yeah, it\u2019s kind of a big deal.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/redfin.com\/blog\/wp-content\/uploads\/2012\/12\/HeroShot-1024x936.png\" alt=\"New Home Details Page\" width=\"640\" height=\"585\" class=\"alignnone size-large wp-image-9826\" srcset=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/HeroShot-1024x936.png 1024w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/HeroShot-300x274.png 300w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/HeroShot-768x702.png 768w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/HeroShot.png 1142w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: left\">As our customers know by now, Redfin stops at nothing to make sure our <a href=\"https:\/\/redfin.com\/blog\/2012\/10\/real_estate_website_accuracy.html\">data quality is the best<\/a>, and we obsess over making sure our customers have access to as much of the same information agents use to list homes or record sale information as we\u2019re able. That said, like a day-old bagel I found under my daughter\u2019s car seat, the previous property page felt (and tasted) stale. It takes <a href=\"https:\/\/redfin.com\/blog\/2012\/04\/never_tell_me_the_odds.html\">a certain bit of crazy<\/a> to reinvent your most-visited page, but sometimes you have to make bold moves to keep what you love moving forward. It frustrated us to no end when usability tests consistently showed that customers were missing out on detailed property history, tax information, <a href=\"https:\/\/redfin.com\/blog\/2012\/10\/redfin-introduces-search-by-school.html\">School Attendance Zones<\/a>, or public records because this information was hiding in plain sight on a jumbled page.<\/p>\n<p>That\u2019s why we didn\u2019t take the design process lightly: it\u2019s the culmination of years of feature requests and feedback from customers, months of in-person usability tests, surveys, and the largest public beta program we\u2019ve ever put together. As this has rolled out, your feedback has already helped us optimize the design for the smaller screens of netbook computers, and convinced us (rightly so) that the map on the page absolutely had to be interactive.<\/p>\n<p>So what\u2019s different on the new page? The most noticeable change is the size of the images &#8211; big, beautiful images of the home are front-and-center. We all eat with our eyes, so we\u2019re giving you a second helping of deliciousness. All the same information from the previous page is still there, and the reorganized layout makes it even easier to find the information you can only find on Redfin, like what our Redfin agents <a href=\"https:\/\/redfin.com\/blog\/2011\/03\/time_to_shake_things_up_again.html\">thought of a home when they saw it in person<\/a>. If you decide you\u2019re ready to tour a home, we\u2019ve made it even easier to find the local Redfin agent who can make it happen.<\/p>\n<p><strong>Larger photos: <\/strong>Images are 35% larger, and you can expand it to a full-screen slideshow. Hit the left \/ right arrow keys to page through them all. (or hit the \u2018?\u2019 key to see all keyboard shortcuts)<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9828\" src=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/Slideshow-1.jpg\" alt=\"Photo Slideshow\" width=\"623\" height=\"462\" srcset=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/Slideshow-1.jpg 623w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/Slideshow-1-300x222.jpg 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/p>\n<p><a href=\"https:\/\/redfin.com\/blog\/2012\/12\/redfin-updates-home-details-page.html\/keyboardshortcuts\" rel=\"attachment wp-att-9829\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9829\" src=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/KeyboardShortcuts-1.jpg\" alt=\"Keyboard Shortcut List\" width=\"322\" height=\"252\" srcset=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/KeyboardShortcuts-1.jpg 322w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/KeyboardShortcuts-1-300x235.jpg 300w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/><\/a><\/p>\n<p><strong>Completely re-architected page:<\/strong> Loads up to 31% faster and it really screams on mobile browsers.<\/p>\n<p><strong>Easier navigation:<\/strong> An easy-to-navigate menu helps you keep track of where you are on the page and can take you to any section of the page quickly. Just click the section name and go.<\/p>\n<p><strong>Address bar: <\/strong>Core details, such as price, beds, baths, square feet, address and more \u201clock\u201d to the top of the page as you scroll down, and you\u2019ll always be able to favorite a home as you learn more.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/CoreNav.png\" alt=\"Navigation Bar\" width=\"995\" height=\"107\" class=\"alignnone size-full wp-image-9830\" srcset=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/CoreNav.png 995w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/CoreNav-300x32.png 300w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/CoreNav-768x83.png 768w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/p>\n<p><strong>Neighborhood map: <\/strong>In real estate, it\u2019s all about <em>Location, Location, Location<\/em>. We\u2019ve moved the map to the top of the page, so you\u2019ll know as soon as the page loads where a house is located, or how much of the property it takes up. Adjust to satellite mode or zoom in, and we\u2019ll remember your preferences from page to page. It\u2019s the map of your dreams right there as soon as the page loads. One click takes the map full-screen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/FullScreenMap.png\" alt=\"Neighborhood Map\" width=\"1142\" height=\"1044\" class=\"alignnone size-full wp-image-9831\" srcset=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/FullScreenMap.png 1142w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/FullScreenMap-300x274.png 300w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/FullScreenMap-1024x936.png 1024w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/FullScreenMap-768x702.png 768w\" sizes=\"(max-width: 1142px) 100vw, 1142px\" \/><\/p>\n<p><strong>Redfin Activity Stats: <\/strong>New Redfin Activity Stats (in the new \u201cActivity\u201d section), will give you a great sense for how many people have Viewed, Favorited, X&#8217;d-Out and Toured with Redfin for this particular listing, and across all time. It\u2019s already a feature we find ourselves obsessing about on the homes we\u2019re tracking.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/ActivityStats.png\" alt=\"\" width=\"1142\" height=\"635\" class=\"alignnone size-full wp-image-9832\" srcset=\"https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/ActivityStats.png 1142w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/ActivityStats-300x167.png 300w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/ActivityStats-1024x569.png 1024w, https:\/\/www.redfin.com\/news\/wp-content\/uploads\/2012\/12\/ActivityStats-768x427.png 768w\" sizes=\"(max-width: 1142px) 100vw, 1142px\" \/><br \/>\nA gigantic thank-you goes out to the engineering, marketing, products and design teams that made this happen. This was truly a company-wide effort, and we\u2019re proud of all the hard work and careful planning that went into it.<\/p>\n<p>We\u2019ve built <a href=\"https:\/\/redfin.com\/help\/home-details-tips\">a helpful guide on how to get the most of the new design<\/a>, and if you\u2019re interested in some of the groundbreaking new technology we\u2019re using on the new page, please also check out our Dev Blog on the development process. We discuss<a href=\"https:\/\/redfin.com\/devblog\/2012\/12\/dojo_phased_javascript_loading.html\"> how we load the different elements of the page in sequence<\/a> to show content even before the full page has loaded, as well as<a href=\"https:\/\/redfin.com\/devblog\/2012\/06\/ajax_data_loading_on_the_new_details_page_multiget_and_multicontroller.html\"> how we handle the different streams of data simultaneously<\/a>.<\/p>\n<p>As always, we want to hear what you think: Please share with us what you like best, or any changes you\u2019d like to see. Let us know with your comments below.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re proud to introduce the new Redfin home details page, which shows the photos, details and history of 35 million U.S. homes, condos, townhomes and land on our site. Our customers spend 65% of their time on this one page, and we managed to increase the size of the photos by 35%, made it easier [&hellip;]<\/p>\n","protected":false},"author":13070,"featured_media":9826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[13],"coauthors":[],"class_list":["post-9825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-redfin-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>You Look Beautiful Darling - Redfin Real Estate News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redfin.com\/news\/redfin-updates-home-details-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You Look Beautiful Darling\" \/>\n<meta property=\"og:description\" content=\"We\u2019re proud to introduce the new Redfin home details page, which shows the photos, details and history of 35 million U.S. homes, condos, townhomes and land on our site. 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