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Redfin Launches "Sweet Digs" in Boston and Washington, D.C.

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Redfin Launches "Sweet Digs" in Boston and Washington, D.C.

SEATTLE - Jan. 23, 2008: 

Online real estate broker Redfin Corporation today launched its online real estate blog, "Sweet Digs," for the first time on the East Coast. Home buyers and sellers in Greater Boston and the Washington, D.C. metro area can read local, data-driven real estate market information online or in a daily email newsletter. The Boston-area blog is available at http://boston.redfin.com/blog and the D.C.-area blog is available at http://washingtondc.redfin.com/blog.

Every week, the Boston and D.C. Sweet Digs blogs each offer as many as 20 candid, saucy and analytical write-ups of recent sales, price reductions, open houses and real estate trends. Local coverage includes Back Bay, Cambridge and Somerville in Boston; and Bethesda, Loudoun County and McLean in the D.C. area.

Redfin's investment in the blog's quality has been significant. Redfin evaluated hundreds of candidates, and contracted with nine independent writers who are deeply knowledgeable about their local real estate market. As Sweet Digs' Boston and D.C. readership grows, Redfin will expand its neighborhood coverage.

Greater Boston: http://boston.redfin.com/blog

  • Alyk: Boston's South End
  • Cosmo Catalano: Back Bay, Beacon Hill
  • Michael Martin: Beverly, Salem
  • Pamela Reynolds: Brighton, Brookline
  • Margaret Sanford: Somerville, Cambridge

D.C. metro area: http://washingtondc.redfin.com/blog

  • Tracey Bennett: McLean (Va.)
  • Tavia Evans-Gilchrist: D.C.
  • Kira Mayrides: Loudoun County (D.C.)
  • Allison Scuriatti: Bethesda, Chevy Chase, Silver Spring (Md.)

Redfin initially launched Sweet Digs in December 2006 in Seattle, adding San Francisco in February 2007 and Southern California in August 2007. Since launch, the Redfin Sweet Digs teams have written more than 4,500 posts, drawing at least 2,300 comments; and already more than 600 readers have signed up to receive the Boston or D.C. Sweet Digs newsletter.

"We wanted to bring the unbiased, consumer-to-consumer real estate dialogue happening on the West Coast to the East Coast," said Bahn Lee, Sweet Digs' managing editor. "The best real estate blogs on the East Coast are written by real estate agents, and Sweet Digs' independent bloggers will be the perfect complement. Boston and D.C. Sweet Digs are written by college professors, award-winning journalists, stay-at-home moms and, most of all, real estate fanatics."

Consumers who wish to read or register for Sweet Digs can visit:

About Redfin

Redfin (www.redfin.com) is the real estate industry's first online brokerage, combining a customer-focused team of real estate agents with online tools for making the process of buying or selling a home easy. Redfin is the only major search site to feature listings direct from broker databases as well as for-sale-by-owner and foreclosure properties from across the Internet. The company pays its agents customer-satisfaction bonuses, not commissions, and surveys every client, publishing each survey as well as details on the agent's negotiating performance and deal history. Redfin's service is available in the metropolitan areas of Boston, Chicago, Seattle, Washington DC, Baltimore, New York's Long Island and Westchester County as well as most of California, including the San Francisco Bay Area, Southern California and Sacramento. To keep track of our daring exploits, subscribe to blog.redfin.com or our Twitter feed @redfin.

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