Prime west Atlanta 50x100 buildable lot! This parcel sits withing the Atlanta city limits, a short drive from downtown milestones like the Mercedes-Benz stadium and Georgia Tech, and convenient access to I20 and the West Lake Marta station. This subdivision has no HOA, so no rental restrictions. For owner occupants and investors as well, this location supports profit potential with new construction resales, future short or long term rental use. It is an attractive site for a custom single family home with recent local comparable sales ranging from $350k to over $500k.
West Lake, located between Westside Reservoir Park and the West Lake MARTA station, is a residential and park-adjacent Atlanta neighborhood with a lakeside landscape and a legacy of mid-century streetscapes. The neighborhood’s character concentrates around the West Lake MARTA plaza and the stretch of Anderson Avenue, where daily foot traffic meets small storefronts and transit rhythm. Brick ranch homes and postwar bungalows sit on curving, tree-lined blocks, with long sightlines toward the water and green space. The Westside Reservoir Park trails set the pace for morning loops and sunset walks. The nearby West Lake Golf Club adds a classic Atlanta recreation anchor. A short ride east, the galleries and studios at The MET Atlanta broaden the cultural orbit.
Provided by Walk Score and Local Logic
Property details
Interior
Exterior
Interior features
No habitable residence (property not suitable as a residence)
Exterior features
Partially wooded vegetation
Mixed timber
Paved road frontage on a city street
Near Beltline
Close to public transportation
Near shopping
Street lighting
Home design
Property intended for residential use (land, not a habitable residence)
Utilities
Electricity available
Sewer available
Water available
Sale and tax history for 120 Holly Rd NW
Sale History
Tax History
Date
Event
Price
FMLS #7785916
Aug 17, 2026
Price Changed
$110,000
Jun 12, 2026
Listed
$120,000
GAMLS #10786698
Aug 18, 2026
Price Changed
$110,000
Jun 12, 2026
Listed
$120,000
Prime west Atlanta 50x100 buildable lot! This parcel sits withing the Atlanta city limits, a short drive from downtown milestones like the Mercedes-Benz stadium and Georgia Tech, and convenient access to I20 and the West Lake Marta station. This subdivision has no HOA, so no rental restrictions. For owner occupants and investors as well, this location supports profit potential with new construction resales, future short or long term rental use. It is an attractive site for a custom single family home with recent local comparable sales ranging from $350k to over $500k.
FMLS #7031067
May 20, 2022
Sold
$65,000
Apr 13, 2022
Listed
$70,000
Buildable 100 x 50 lot with a 50 ft frontage. Great opportunity to build with comparable prices in the 500's.
FMLS #6876395
May 26, 2021
Sold
$57,000
May 14, 2021
Pending
—
May 7, 2021
Price Changed
$65,000
May 6, 2021
Price Changed
$69,000
Apr 29, 2021
Listed
$89,000
GAMLS #8969583
May 27, 2021
Sold
$57,000
May 14, 2021
Pending
—
May 7, 2021
Price Changed
$65,000
May 6, 2021
Price Changed
$69,000
Apr 29, 2021
Listed
$89,000
Year
Property tax
Land + Additions
Assessment*
2024
$1,739
$42,480
2023
$1,740 (+64.1%)
$42,480
2022
$1,060 (+98.3%)
$26,200
2021
$535 (+14.1%)
$13,200
2020
$469 (+122.8%)
$11,440
2019
$210 (+126.8%)
$5,120
2018
$93 (−4.1%)
$5,120
2017
$97 (−17.8%)
$2,240
2016
$118 (−63.4%)
$2,240
2008
$322
$7,280
Public record
Public record
Zoning
Beds
—
Baths
—
Stories
—
Lot width
—
Lot depth
—
Lot size
7,500 Sq. Ft.
Year renovated
—
Finished Sq. Ft.
—
Unfinished Sq. Ft.
—
Total Sq. Ft.
—
Year built
—
Style
Vacant Land
County
Fulton County
APN
14 014700050448
Parking Spaces
—
Basement
—
Accessible
—
HOA Dues
—
Garage
—
Features
—
Last updated by owner on Aug 7, 2026.
R-4
Single-Family Residential District
The intent of this chapter in establishing the R-4 Single-Family Residential District is as follows: To provide for the protection of existing single-family communities and the development of new communities on lots of medium size at a density of not more than 1 dwelling unit per 9,000 sq ft.; To provide for the development of recreational, educational and religious facilities as basic elements of a balanced community.
Permitted uses
Include but are not limited to:
Housing-Single unit
Educational / school
Climate risks
1/10 Flood Factor
Minimal risk of a flood reaching the building in the next 30 years
1/10 Fire Factor
Unlikely to be in a wildfire in next 30 years
5/10 Heat Factor
7 days above 103° expected this year, 18 days in 30 years
6/10 Wind Factor
27% chance of strong winds in next 30 years
4/10 Air Factor
5 unhealthy days expected this year, 7 days in 30 years
Provided by First Street
Historical weather
Atlanta, GA • 30314
Average low and high temperatures (°F)
51
34
61
42
72
50
78
58
79
63
86
70
91
75
84
70
84
68
75
57
66
50
57
40
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Sun exposure
86/ 100
Very good sunlight
Sunscore
There appears to be minimal shading by surrounding buildings, terrain, and vegetation.
8.1 hrs
5.1 hrs
JuneDecember
Provided by Shadowmap
Redfin Estimate for 120 Holly Rd NW
$98,183
$12K under list price of $110K
Nearby comparable homes
The Redfin Estimate uses 6 recent nearby sales, priced between $115K to $335K.