New construction in Greenville’s sought-after North Main area, where modern design, flexible living spaces, and exceptional outdoor living come together just minutes from downtown. This thoughtfully designed 4-bedroom, 4.5-bath home offers three finished levels, a 2-car garage and an impressive collection of indoor and outdoor spaces— including a welcoming front patio, second-story porch and third-story rooftop deck. Inside, hardwood floors flow throughout the house, while the open-concept kitchen, dining and living spaces create an inviting setting for everyday living and entertaining. The beautifully appointed kitchen is a chef’s dream with quartz countertops, a farmhouse sink, pot filler, large pantry and a full complement of stainless steel appliances. The main-level living area opens directly to the second-story porch which is tucked away in the trees for a unique treehouse feel; a peaceful spot for morning coffee, evening drinks, or entertaining. The primary suite offers a spacious retreat with a large walk-in closet and luxurious ensuite bath. The bath features dual vanities and a fabulous zero-entry tile shower with a rainfall showerhead and glass enclosure. Upstairs, the third floor provides a loft-style flex area along with two additional bedrooms and baths, creating plenty of room for family, guests or entertaining. Step outside to the rooftop deck for another exceptional outdoor living space with elevated views and a distinctly urban feel. The first floor adds tremendous flexibility with a private bedroom, ensuite bath with tub/shower and large closet. Use it as a guest suite, home office, work-from-home space, gym, media room or whatever best suits your lifestyle. Each floor is served by its own HVAC system for individualized comfort. The low maintenance yard allows you to spend more time enjoying the home and everything the surrounding area has to offer. With North Main’s restaurants, shopping, entertainment and downtown Greenville all conveniently nearby, this home delivers the space and privacy of a single-family residence with an easy connection to the best of Greenville living. Four bedrooms. Four-and-a-half baths. Three stories. Luxury finishes. Multiple outdoor living spaces. Flexible rooms. Two-car garage. And a location that puts you close to it all. Ready to call 728 Rutherford Rd home? Come see today! Please note: Taxes are estimated at 4% owner occupied rate and based off the listing price. Please confirm with the Assessor's office.
Single-familyProperty Type
6,969 sq ftLot Size
$467Price/Sq.Ft.
2 car garageParking
Listed by Laura Williams• Marchant Real Estate Inc.
North Main, located between Downtown Greenville and Paris Mountain State Park, is a historic and residential Greenville neighborhood with tree-canopied streets and a walkable main corridor. The neighborhood’s character concentrates around North Main Street near Stone Avenue, where sidewalk patios, local coffee counters, and small storefronts set a steady daytime rhythm. Community pillars include The Bohemian Cafe, The Community Tap, and The Children’s Museum of the Upstate. Early-20th-century bungalows and brick cottages mix with newer infill along gently rolling blocks. Side streets funnel toward parks and the Swamp Rabbit Trail for bike commutes and weekend loops. The setting feels tucked into the city’s north slope, with downtown’s skyline peeking through the oaks.
Provided by Walk Score and Local Logic
Market insights
728 Rutherford Rd · $1,189,000
DAYS ON MARKET
46 days
The average home goes pending in 77 days.
SALE-TO-LIST
97.6%
Most homes are selling 2% below list price.
LIST PRICE
$1,189,000
Median list price in this area is $423,354. (64% lower than this home)
PRICE DROP
2 price drops
23% of homes in this area have had a price drop in the past month.
Property details
Interior
Exterior
Finance
Kitchen
Bathroom
Bedroom
Living
Interior features
Attic stairs (disappearing)
9+ foot ceilings
Ceiling fans
Smooth ceilings
Open floor plan
Smoke detector
Walk-in closet(s)
Quartz countertops
Pantry closet
One gas ventless fireplace with gas logs
Bedrooms
Primary suite on second level with double sink, shower-only bath, and walk-in closet (primary approx. 15 x 14)
Second bedroom approx. 13 x 16
Third bedroom approx. 11 x 14
Fourth bedroom approx. 18 x 14
One bedroom on the main level
Bathrooms
Four full bathrooms
One half bathroom
One full bath on the main level
Kitchen
Dishwasher
Disposal
Refrigerator
Stand-alone smooth-top range
Range hood
Kitchen approx. 12 x 19
Pantry (closet)
Laundry & utility
Laundry on second floor with walk-in area
Washer connection
Electric dryer hookup
Flooring
Ceramic tile
Hardwood
Heating & cooling
Electric heat pump (multi-unit)
Electric cooling (multi-unit)
Exterior features
Balcony
Deck
Front porch and additional porch
Tilt-out windows
Thermal windows
Fenced yard
Level lot with some trees
Underground utilities
Home design
Residential property (new/never lived in)
3+ stories
Slab foundation
Parking
Attached 2-car garage
Paved concrete driveway
Construction
Hardboard siding
Synthetic stucco exterior
Architectural and metal roof
Utilities
Public water
Public sewer
Public garbage pickup
Gas tankless water heater
HOA & community
HOA restrictions/covenants (no HOA services)
No community amenities listed
Electricity and solar
View estimated energy costs and solar savings for this home
Seize this incredible opportunity! 728 Rutherford Rd is a level +/- .15 acre lot with mature trees that's located in the exclusive North Main area. Mere minutes to "everything Downtown," from boutiques and eateries to shows at the Peace Center and fun times at Fluor Field. No HOA. Public utilities. To identify the lot, there is a brick wall near the road. Please walk around to view the entire parcel.
Year
Property tax
Land + Additions
Assessment*
2025
$643 (+5.7%)
$30,070
2024
$608 (−0.2%)
$26,150
2023
$610 (+4.3%)
$26,150
2022
$585 (+1.2%)
$26,150
2021
$578 (+6.5%)
$26,150
2020
$542
$22,740
2019
$543 (+1.8%)
$22,740
2018
$533 (+1.5%)
$22,740
2017
$525 (+5.1%)
$22,740
2016
$500 (+13.2%)
$22,740
2014
$442 (−5.8%)
$19,784
2013
$469
$1,187
Public record
Public record
Zoning
Permits
Beds
—
Baths
—
Stories
—
Lot width
—
Lot depth
—
Lot size
6,882 Sq. Ft.
Year renovated
—
Finished Sq. Ft.
—
Unfinished Sq. Ft.
—
Total Sq. Ft.
—
Year built
—
Style
Vacant Land
County
Greenville County
APN
0181000200404
Parking Spaces
—
Basement
—
Accessible
—
HOA Dues
—
Garage
—
Features
—
Last updated by owner on Oct 20, 2026.
RH-C
House C District
A walkable neighborhood environment intended to accommodate a variety of low-intensity housing options including single-family homes and accessory units, supporting and within walking distance of neighborhoodserving retail, food and service uses.
Permitted uses
Include but are not limited to:
Religious facility
Housing-Single unit
Infrastructure
Communications tower
Park & open space
Feb 16, 2027 • Active
Residential, new single family
New construction
Feb 16, 2027 • Active
Residential, new single family
Plumbing
Permit history is from public records and may be incomplete or inaccurate. Redfin and its agents make no representations about the property condition or permit status. Buyers should independently verify all information.
Climate risks
1/10 Flood Factor
Minimal risk of a flood reaching the building in the next 30 years
1/10 Fire Factor
Unlikely to be in a wildfire in next 30 years
5/10 Heat Factor
7 days above 101° expected this year, 17 days in 30 years
2/10 Wind Factor
0% chance of strong winds in next 30 years
4/10 Air Factor
3 unhealthy days expected this year, 4 days in 30 years
Provided by First Street
Historical weather
Greenville, SC • 29609
Average low and high temperatures (°F)
47
28
56
37
67
45
73
53
74
58
84
66
88
71
79
66
78
60
68
50
63
43
52
34
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Sun exposure
71/ 100
Good sunlight
Sunscore
There appears to be minimal shading by surrounding buildings, terrain, and vegetation.
8.7 hrs
2.7 hrs
JuneDecember
Provided by Shadowmap
Redfin Estimate for 728 Rutherford Rd
We cannot show automated home-value estimates for this home.
Nearby homes have recently sold between $740,000 and $1,050,000.
Nearby comparable homes
The Redfin Estimate uses 6 recent nearby sales, priced between $740K to $1.1M.