Redfin’s Editorial Guidelines

Updated on February 24th, 2023

Our Mission

At Redfin, our mission is to redefine real estate in the consumers favor, including being your trusted source for all things real estate. Whether you’re a buyer, seller, renter, or homeowner, our goal is to provide you with the knowledge and understanding you need to make informed decisions. We believe in creating content that is original, people-focused, and of the highest quality. To maintain our standard of excellence, we strictly adhere to a set of rigorous editorial guidelines and principles that ensure the credibility of every piece of content we publish. 

Editorial Standards and Principles

We are committed to accuracy

At Redfin, our editorial team is unwavering in our commitment to providing you with accurate and reliable information. We understand the importance of the information you receive, and we take every precaution to ensure its credibility. Each article we publish undergoes a review and fact-checking process to confirm accuracy. That said, we are human and errors can still be made. When that happens, we act promptly to correct them as soon as they’re noted. You can trust that we take our responsibility to deliver accurate information seriously, and our content is backed by our commitment to quality.

We value expertise

At Redfin, we harness our extensive knowledge of the real estate industry to create comprehensive and informative articles. This commitment to accuracy, thoroughness, and inclusivity extends beyond just our internal team. We partner with a diverse network of professionals, including home inspectors, financial advisors, local business owners, real estate agents, and more to bring you a holistic perspective. By collaborating with these experts, we ensure that every article we publish is not only informative and inclusive, but also up-to-date and accurate.

We use the best tools available

At Redfin, we’re dedicated to providing our readers with the most insightful and informative content possible. Our goal is to empower you with knowledge, so you can make informed decisions about buying, selling, renting, or owning a home. To achieve this, we utilize the latest technologies and tools, sometimes including artificial intelligence. Our commitment to utilizing cutting-edge tools and technologies allows us to answer more questions about renting and real estate and provide you with information you need to make informed decisions. All content is reviewed by our editorial team for accuracy before publishing. 

We are devoted to serving our readers

At Redfin, we place you at the forefront of everything we do. Your needs, interests, and satisfaction are our top priorities, and this is reflected in the editorial content we publish. Our editorial team is focused on delivering accurate and credible information to you.

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