Homebuyers With Access to Flood-Risk Data Bid on Lower-Risk Homes
Redfin users who viewed homes with severe and/or extreme flood risk prior to a Redfin experiment proceeded to bid on homes with 54% less risk after gaining access to risk data. Redfin users in flood-prone Cape Coral, FL, Houston and Baton Rouge, LA were most likely to click into the flood-risk section within home listings.