Redfin Partners with ADT to Expand Direct Access

Redfin Direct Access lets buyers self-tour homes with the touch of a button, driving twice as many tours for Redfin’s home-selling customers

Today we announced a significant expansion of Direct Access, our featured that lets homebuyers self-tour vacant Redfin-listed homes with or without an agent, using the Redfin app to unlock the door. We’re partnering with ADT, a leading provider of security and smart home solutions, to provide 24/7 security monitoring for Direct Access homes. ADT will equip Direct Access homes with smart locks and sensors that allow buyers to enter and tour a home worry-free and keep sellers informed about who enters and exits the property.  Direct Access is now available to our customers in the following markets:

• Atlanta, GA
• Austin, TX
• Boston, MA
• Dallas, TX
• Denver, CO
• Houston, TX
• Inland Empire, CA
• Las Vegas, NV
• Los Angeles, CA
• Maryland
• Orange County, CA
• Palm Springs, CA
• Phoenix, AZ
• Sacramento, CA
• San Antonio, TX
• San Diego, CA
• San Francisco, CA
• Santa Barbara, CA
• Seattle, WA
• Ventura County, CA
• Northern Virginia
• Washington, D.C.

Double the tours

By making it easy to tour with Direct Access, Redfin is able to generate more interest in our customers’ homes so they can sell quickly, for top dollar. Homes with Direct Access get double the tours on average compared to other homes. We also make it easy for sellers to track tours and buyer feedback in real time on their Redfin Owner Dashboard.

Flexible and easy access for buyers

“In this hot market, more than a third of homes are finding a buyer within the first week and buyers are hustling to see new homes as quickly as possible. Direct Access makes it simple to tour our sellers’ homes conveniently and safely without having to coordinate with an agent to schedule a showing, driving double the foot traffic that leads to offers for our sellers,” said Bridget Frey, Redfin’s chief technology officer. “Thanks to advances in automation and smart home technology and changing consumer expectations, we’re able to offer a convenient and safe self-touring option that would have seemed outlandish just a decade ago. Our new partnership with ADT gives customers confidence that their home is protected by the most trusted brand in smart home security.”

Nationwide expansion

The feature is now available in the 22 markets listed below, and Redfin plans to expand the program to eventually reach all of its U.S. customers. The ADT partnership is helping Redfin bring Direct Access to new markets faster by taking advantage of ADT’s national network of security professionals to install the smart home hardware in Redfin’s Direct Access listings. 

Keith Holmes, ADT’s chief revenue officer added, “We’re thrilled to partner with Redfin to deliver ADT smart home security services to Redfin’s customers’ homes via our team of 5,000 smart home installation professionals. This is a win-win situation for home buyers and sellers who get a professionally installed ADT smart home security system and the peace of mind provided by our U.S.-based network of security monitoring professionals. We’re eager to welcome new Redfin homebuyers to the ADT family.”

Peace of mind for buyers and sellers

In addition to keeping their home secure while it’s listed for sale, sellers get the advantage of marketing the ADT smart home security system as an additional feature of their home. The buyer keeps the pre-installed smart lock, ADT security panel, and sensors, which are valued at $899. After closing, the buyer can take advantage of special offers on ADT’s smart home security services.

The ADT smart home security system comes in addition to multiple security features Redfin already has in place to help protect its customers and their homes, including verifying the identity of every buyer before their tour, using geofencing technology to monitor when a buyer enters and exits the home, and covering up to $100,000 in the event of loss or damage to the home.