Matterport launches 3D virtual home tours using an iPhone - Redfin

Matterport for iPhone brings 3D virtual walkthroughs to the masses

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Updated on October 5th, 2020

Since 2014, Redfin has created interactive 3D scans for our listings to help prospective buyers virtually walk through homes Redfin agents list for sale. These scans use 3D Matterport technology and until today, required a fancy camera that costs anywhere from a few hundred to a few thousand dollars. Now, Matterport is making that technology available to everyone with an iPhone or iPad. Buyers love these scans and Redfin has featured them in our TV ads every year for the past six years. Check out this video to see them in action.

Since the pandemic began, views of virtual walkthroughs on Redfin.com are up 303%. So we thought we’d give the new Matterport software a try and compare a scan from an iPhone 11 to one from a $3,400 Pro2 camera from Matterport. Can you tell which version below was created with the phone?

While the pro version on the left has a clearer picture quality and we’ll continue to use these cameras to scan our own listings, we think the iPhone version does a great job of showing all the home details. Download the iPhone app here and get your first scan free. If you’re an agent with a home on the market right now, submit your Matterport scan to the MLS and we’ll promote it on Redfin.com with a virtual tour banner and icon on the search map.

Lisa Taylor

Lisa Taylor

Lisa leads brand marketing and communications at Redfin. She joined the company in 2009 as the first marketing hire and built Redfin's email marketing, customer research and home-buying and selling class programs. Today she leads all customer communication efforts including developing TV, radio, outdoor and digital ads and manages product marketing teams that help define and launch innovative services for home-buyers and sellers.

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