Redfin Goes Deep With iPhone App Upgrade - Redfin Real Estate News

Redfin Goes Deep With iPhone App Upgrade

Updated on October 5th, 2020

Big news! If a little red number just popped up beside your iPhone’s App Store icon, it’s because Redfin just upgraded its top-rated iPhone App!

The new app is like chocolate ice cream — deeper and richer! — especially for the real-estate aficionados who log-in as Redfin customers. The local Multiple Listing Services we rely on for most of our listing data require the log-in, but for a long time we just assumed that mobile users were casual browsers, who couldn’t be bothered to register for better information.


When we shipped Redfin for Android last month, we offered juicy details about a home to registered users, and registrations shot through the roof. Android users visited more often than iPhone users, and registered at about triple the rate.

So we scrambled to upgrade the iPhone app, calling on intern Seth Goldenberg to make it beautiful. First, Seth delivered a complete history of a property’s pricing, so that iPhone users can see when a listing’s price has risen or fallen, and also when the listing has been taken off market and then re-listed so as to seem new:

Real Estate Property History

Good stuff.

Registered users can now also see Agent Insights, the notes our own agents take about a home when touring it in person. In core Redfin areas, we’ve toured as many as 30% of active listings, and our notes from the tour can tell you when to race over to a listing and when it isn’t worth the trip:

Redfin Agent Insights

Very good stuff. We just also made the whole app a little prettier, with simple buttons for the most popular actions people want to take while touring the property in person, including taking photos and notes that they can upload to the Redfin website:

New Details Page

It’s a proud day for Redfin, for Seth, and for the whole team who helped to design and test the app! Here’s Seth celebrating the release with a well-deserved cold one:

Redfin Internship

I love the way he took a swig right as he hit the button. That’s the way to do it!

Glenn Kelman

Glenn Kelman

Glenn is the CEO of Redfin. Prior to joining Redfin, he was a co-founder of Plumtree Software, a Sequoia-backed, publicly traded company that created the enterprise portal software market. In his seven years at Plumtree, Glenn at different times led engineering, marketing, product management, and business development; he also was responsible for financing and general operations in Plumtree's early days. Prior to starting Plumtree, Glenn worked as one of the first employees at Stanford Technology Group, a Sequoia-backed start-up acquired by IBM. Glenn was raised in Seattle and graduated from the University of California, Berkeley. He is a regular contributor to the Redfin blog and Twitter.

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