Marketing Your Listing

Redfin listings get more tours because more people see our listings online, where 84% of home-buyers start their search.

Our success depends on a partnership where we provide the audience, expertise and elbow-grease -- and you add your own network of neighbors and friends.

The debut is your listing's most important marketing event. We sweat every detail:

• Home-improvements: which ones have a positive return-on-investment
• Timing: maximize exposure to weekend home-buyers
• Pricing: when to create a buyer bidding war, when to assert value
• Photos: a Redfin-paid professional makes a huge difference
• Open houses: flood-the-zone signage

• Yard-sign, flyers: good-looking signs maximize curb appeal
• Open houses: we host two for our premium customers
• Postcards: we distribute 200 for our premium customers

What we do:

• Craigslist: list your home on Craigslist twice a week (this really works)
• Realtor.com: post your listing on the home search site with the most traffic
• Zillow, Trulia, Oodle: post your listing to over 40 non-MLS powered sites
• Google: optimize your listing to rank high in Google searches

What we show you how to do:

• Social networks: rolling thunder on Facebook & Twitter
• Email: ask your friends to tell the world

In outlying areas, when you work with a partner agent rather than one of Redfin's own agents, the agent's services may vary. Redfin will always be clear about when you're choosing to work with a partner agent rather than one of Redfin's agents.